SlideShare une entreprise Scribd logo
1  sur  16
Presented By – Man Mohan Anand Technology Services Innovation
[object Object],[object Object],[object Object],[object Object],[object Object],Introduction
Search Technology Overview Google's Crawlers regularly crawl web to rebuild Google index. Crawls are based on many factors such as PageRank, links to a page, & parameters in a URL Google ‘s one key innovation is PageRank, a technology that determined the “importance” of a webpage by looking at what other pages link to it, as well as other data Google‘s index is a list of all the words on those pages and where they‘re located, as well as information about the links from those pages, and so on.  Google Bots Google PageRank Google Index Technology Services Innovation
Why We Use Google as a Search Engine? Technology Services Innovation
Google – Technologically Ahead Cloud Computing Chromium OS Honeycomb Android 3.0 Technology Services Innovation
Services By Google Technology Services Innovation
Innovation Process Technology Services Innovation
Google Street View Video - Snowmobile Innovations @ Google Technology Services Innovation
Innovations @ Google Google Street View Video – Route 66 Technology Services Innovation
Innovations @ Google Google Translator Video – Spicy Food Technology Services Innovation
Primary Strategy Secondary Strategy Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Primary Strategy Secondary Strategy Innovation Google secondary strategy is to focus on other related segments with innovative product development like - Social Media, Gmail, Google Books, Mobile Computing & Cloud Computing etc. Google introduced many services for small scale industries like – Web Hosting Services, Google Checkout Growth Strategy Google’s growth strategy – Merges & Acquisitions (Example – YouTube) This strategy is preferred because it allows Google to quickly adopt new technologies and process rather than trying to develop them internally
Primary Strategy Secondary Strategy Alliances ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Michael Porter’s Five Forces Model Competitive Analysis
Michael Porter’s Five Forces Model Competitive Analysis
 

Contenu connexe

Tendances

Case Study Analysis Of Google
Case Study Analysis Of GoogleCase Study Analysis Of Google
Case Study Analysis Of Google
abnguyen28
 
Google-Work Culture and Innovation
Google-Work Culture and InnovationGoogle-Work Culture and Innovation
Google-Work Culture and Innovation
Prasant Patro
 
Google And Future Of It
Google And Future Of ItGoogle And Future Of It
Google And Future Of It
ruchi070186
 

Tendances (20)

Ppt for presentation on google inc.
Ppt for presentation on google inc.Ppt for presentation on google inc.
Ppt for presentation on google inc.
 
Google's marketing strategy
Google's marketing strategyGoogle's marketing strategy
Google's marketing strategy
 
Google Corporate Strategy
Google Corporate StrategyGoogle Corporate Strategy
Google Corporate Strategy
 
Case Study Analysis Of Google
Case Study Analysis Of GoogleCase Study Analysis Of Google
Case Study Analysis Of Google
 
Powerpoint presentation on GOOGLE
Powerpoint presentation on GOOGLEPowerpoint presentation on GOOGLE
Powerpoint presentation on GOOGLE
 
Strategic Analysis of Google
Strategic Analysis of GoogleStrategic Analysis of Google
Strategic Analysis of Google
 
Google-Work Culture and Innovation
Google-Work Culture and InnovationGoogle-Work Culture and Innovation
Google-Work Culture and Innovation
 
Presentation About Google
Presentation About GooglePresentation About Google
Presentation About Google
 
Google Powerpoint presentation
Google Powerpoint presentation Google Powerpoint presentation
Google Powerpoint presentation
 
Google A Complete Presentation
Google A Complete Presentation Google A Complete Presentation
Google A Complete Presentation
 
Google
GoogleGoogle
Google
 
Alphabet Inc. presentation of market strategies
Alphabet Inc. presentation of market strategiesAlphabet Inc. presentation of market strategies
Alphabet Inc. presentation of market strategies
 
Google Strategic Mktg Presentation (2010-2012)
Google Strategic Mktg Presentation (2010-2012)Google Strategic Mktg Presentation (2010-2012)
Google Strategic Mktg Presentation (2010-2012)
 
Alphabet Inc.
Alphabet Inc. Alphabet Inc.
Alphabet Inc.
 
Case Study Google
Case Study GoogleCase Study Google
Case Study Google
 
Google And Future Of It
Google And Future Of ItGoogle And Future Of It
Google And Future Of It
 
Google - A presentation by Pushpendra Singh Dangi
Google - A presentation by Pushpendra Singh DangiGoogle - A presentation by Pushpendra Singh Dangi
Google - A presentation by Pushpendra Singh Dangi
 
Google's company profile
Google's company profileGoogle's company profile
Google's company profile
 
Mini Case Study on Google (Kotler, 14th Edition)
Mini Case Study on Google (Kotler, 14th Edition)Mini Case Study on Google (Kotler, 14th Edition)
Mini Case Study on Google (Kotler, 14th Edition)
 
Google
GoogleGoogle
Google
 

En vedette

Google Strategy & Business Model
Google Strategy & Business ModelGoogle Strategy & Business Model
Google Strategy & Business Model
Evgenii Gvozdev
 
Porter's five forces google
Porter's five forces googlePorter's five forces google
Porter's five forces google
Chito
 
Analysis of hotel industry in porter's five competitive forces
Analysis of hotel industry in porter's five competitive forcesAnalysis of hotel industry in porter's five competitive forces
Analysis of hotel industry in porter's five competitive forces
Krati Chouhan
 

En vedette (12)

Case Analysis - Google
Case Analysis - GoogleCase Analysis - Google
Case Analysis - Google
 
Google Strategy & Business Model
Google Strategy & Business ModelGoogle Strategy & Business Model
Google Strategy & Business Model
 
Porter's five forces google
Porter's five forces googlePorter's five forces google
Porter's five forces google
 
Strategic Management Google Case
Strategic Management Google CaseStrategic Management Google Case
Strategic Management Google Case
 
Porter's Five Forces
Porter's Five ForcesPorter's Five Forces
Porter's Five Forces
 
Porter's 5 Force Model
Porter's 5 Force ModelPorter's 5 Force Model
Porter's 5 Force Model
 
Google's Pestel and Five forces analysis
Google's Pestel and Five forces analysisGoogle's Pestel and Five forces analysis
Google's Pestel and Five forces analysis
 
Amazon, facebook, google and apple case study
Amazon, facebook, google and apple case studyAmazon, facebook, google and apple case study
Amazon, facebook, google and apple case study
 
Case Study: Google 2012
Case Study: Google 2012Case Study: Google 2012
Case Study: Google 2012
 
Google Case Study
Google Case StudyGoogle Case Study
Google Case Study
 
IKEA Porter's Five Forces and Value Chain Analysis
IKEA Porter's Five Forces and Value Chain AnalysisIKEA Porter's Five Forces and Value Chain Analysis
IKEA Porter's Five Forces and Value Chain Analysis
 
Analysis of hotel industry in porter's five competitive forces
Analysis of hotel industry in porter's five competitive forcesAnalysis of hotel industry in porter's five competitive forces
Analysis of hotel industry in porter's five competitive forces
 

Similaire à Google - Competitive Analysis

Google’s strategy in 2008 22
Google’s strategy in 2008 22Google’s strategy in 2008 22
Google’s strategy in 2008 22
Sali1110
 
Google - The World’s Largest Search Engine
Google -    The World’s Largest Search EngineGoogle -    The World’s Largest Search Engine
Google - The World’s Largest Search Engine
Shahzad Khan
 
Google assignment
Google assignmentGoogle assignment
Google assignment
dianalaham
 
Running Head DIAGNOSING THE CHANGE DIAGNOSING THE C.docx
Running Head  DIAGNOSING THE CHANGE        DIAGNOSING THE C.docxRunning Head  DIAGNOSING THE CHANGE        DIAGNOSING THE C.docx
Running Head DIAGNOSING THE CHANGE DIAGNOSING THE C.docx
joellemurphey
 
K UJ John E. Gamble University of South Alab.docx
K  UJ  John E. Gamble University of South Alab.docxK  UJ  John E. Gamble University of South Alab.docx
K UJ John E. Gamble University of South Alab.docx
DIPESH30
 
GOOGLE PROMOTION AND COMPETITIVE ADVANTAGE2Google Promotion and.docx
GOOGLE PROMOTION AND COMPETITIVE ADVANTAGE2Google Promotion and.docxGOOGLE PROMOTION AND COMPETITIVE ADVANTAGE2Google Promotion and.docx
GOOGLE PROMOTION AND COMPETITIVE ADVANTAGE2Google Promotion and.docx
whittemorelucilla
 

Similaire à Google - Competitive Analysis (20)

Alamin supply chain
Alamin supply chainAlamin supply chain
Alamin supply chain
 
Google’s strategy in 2008 22
Google’s strategy in 2008 22Google’s strategy in 2008 22
Google’s strategy in 2008 22
 
Google llc
Google llcGoogle llc
Google llc
 
Presentation nakr google
Presentation  nakr googlePresentation  nakr google
Presentation nakr google
 
Google- manendra
Google- manendraGoogle- manendra
Google- manendra
 
Google complete, history, model, competitors ,
Google complete, history, model, competitors ,Google complete, history, model, competitors ,
Google complete, history, model, competitors ,
 
Google story
Google storyGoogle story
Google story
 
Google - The World’s Largest Search Engine
Google -    The World’s Largest Search EngineGoogle -    The World’s Largest Search Engine
Google - The World’s Largest Search Engine
 
A study on Google
A study on GoogleA study on Google
A study on Google
 
Google
GoogleGoogle
Google
 
Google assignment
Google assignmentGoogle assignment
Google assignment
 
Cloud computing lecture 7
Cloud computing lecture 7Cloud computing lecture 7
Cloud computing lecture 7
 
MPP ASSIGNMENT.pptx
MPP ASSIGNMENT.pptxMPP ASSIGNMENT.pptx
MPP ASSIGNMENT.pptx
 
Running Head DIAGNOSING THE CHANGE DIAGNOSING THE C.docx
Running Head  DIAGNOSING THE CHANGE        DIAGNOSING THE C.docxRunning Head  DIAGNOSING THE CHANGE        DIAGNOSING THE C.docx
Running Head DIAGNOSING THE CHANGE DIAGNOSING THE C.docx
 
Google inc. case study
Google inc. case studyGoogle inc. case study
Google inc. case study
 
K UJ John E. Gamble University of South Alab.docx
K  UJ  John E. Gamble University of South Alab.docxK  UJ  John E. Gamble University of South Alab.docx
K UJ John E. Gamble University of South Alab.docx
 
GOOGLE PROMOTION AND COMPETITIVE ADVANTAGE2Google Promotion and.docx
GOOGLE PROMOTION AND COMPETITIVE ADVANTAGE2Google Promotion and.docxGOOGLE PROMOTION AND COMPETITIVE ADVANTAGE2Google Promotion and.docx
GOOGLE PROMOTION AND COMPETITIVE ADVANTAGE2Google Promotion and.docx
 
Google marketing case
Google  marketing caseGoogle  marketing case
Google marketing case
 
Google case study
Google case studyGoogle case study
Google case study
 
Google
GoogleGoogle
Google
 

Plus de Manmohan Anand

Silicon India - An Overview
Silicon India - An OverviewSilicon India - An Overview
Silicon India - An Overview
Manmohan Anand
 

Plus de Manmohan Anand (11)

Silicon India - An Overview
Silicon India - An OverviewSilicon India - An Overview
Silicon India - An Overview
 
Taj Mahal Palace - An Introduction
Taj Mahal Palace - An IntroductionTaj Mahal Palace - An Introduction
Taj Mahal Palace - An Introduction
 
Tanishq Brand Analysis - By Anand
Tanishq Brand Analysis - By AnandTanishq Brand Analysis - By Anand
Tanishq Brand Analysis - By Anand
 
Selection of Distribution Channels
Selection of Distribution ChannelsSelection of Distribution Channels
Selection of Distribution Channels
 
Reference Group & Social Class
Reference Group & Social ClassReference Group & Social Class
Reference Group & Social Class
 
LIC India - An Introduction
LIC India - An IntroductionLIC India - An Introduction
LIC India - An Introduction
 
Queuing Theory - Operation Research
Queuing Theory - Operation ResearchQueuing Theory - Operation Research
Queuing Theory - Operation Research
 
GE Succession Planning - A Case Study
GE Succession Planning - A Case StudyGE Succession Planning - A Case Study
GE Succession Planning - A Case Study
 
Asahi India Glass (AIS) - A Case Study
Asahi India Glass (AIS) - A Case StudyAsahi India Glass (AIS) - A Case Study
Asahi India Glass (AIS) - A Case Study
 
Goal - Eliyahu Moshe Goldratt
Goal - Eliyahu Moshe GoldrattGoal - Eliyahu Moshe Goldratt
Goal - Eliyahu Moshe Goldratt
 
Developing Advertising Plan
Developing Advertising PlanDeveloping Advertising Plan
Developing Advertising Plan
 

Dernier

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Victor Rentea
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
 

Dernier (20)

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 

Google - Competitive Analysis

  • 1. Presented By – Man Mohan Anand Technology Services Innovation
  • 2.
  • 3. Search Technology Overview Google's Crawlers regularly crawl web to rebuild Google index. Crawls are based on many factors such as PageRank, links to a page, & parameters in a URL Google ‘s one key innovation is PageRank, a technology that determined the “importance” of a webpage by looking at what other pages link to it, as well as other data Google‘s index is a list of all the words on those pages and where they‘re located, as well as information about the links from those pages, and so on. Google Bots Google PageRank Google Index Technology Services Innovation
  • 4. Why We Use Google as a Search Engine? Technology Services Innovation
  • 5. Google – Technologically Ahead Cloud Computing Chromium OS Honeycomb Android 3.0 Technology Services Innovation
  • 6. Services By Google Technology Services Innovation
  • 7. Innovation Process Technology Services Innovation
  • 8. Google Street View Video - Snowmobile Innovations @ Google Technology Services Innovation
  • 9. Innovations @ Google Google Street View Video – Route 66 Technology Services Innovation
  • 10. Innovations @ Google Google Translator Video – Spicy Food Technology Services Innovation
  • 11.
  • 12. Primary Strategy Secondary Strategy Innovation Google secondary strategy is to focus on other related segments with innovative product development like - Social Media, Gmail, Google Books, Mobile Computing & Cloud Computing etc. Google introduced many services for small scale industries like – Web Hosting Services, Google Checkout Growth Strategy Google’s growth strategy – Merges & Acquisitions (Example – YouTube) This strategy is preferred because it allows Google to quickly adopt new technologies and process rather than trying to develop them internally
  • 13.
  • 14. Michael Porter’s Five Forces Model Competitive Analysis
  • 15. Michael Porter’s Five Forces Model Competitive Analysis
  • 16.