2. FOUNDATION OF APPLE
• Steve Jobs and Steve
Wozniak laid the
foundation of APPLE
COMPUTERS INC. on
April 1,1976 to sell the
Apple 1 (personal
computer kit)
3. NAME AND LOGO
• The name was taken by Steve Jobs.
• The first Apple logo was designed by Ron
Wayne, co-founder of Apple Computer. It
was rather a picture than a logo. It
showed Sir Isaac Newton sitting beneath
the famous Apple tree thinking about
gravity.
4. NAME AND LOGO
• In 1977 Jobs asked the art designer Rob Janoff to
design the new Apple logo. The new logo had a
simple shape of an Apple, bitten into, with the
colors of the rainbow in the wrong order.
• In 1997, Steve Jobs decided to drop the multi-
colored Apple logo and replace it by a solid-
colored logo. The first Apple computers to
feature the new logo were the new PowerBook
G3s in 1998
6. VISION STATEMENT
"Man is the creator of change in this world.
As such he should be above systems and
structures,
and not subordinate to them."
7. "Apple is committed to bringing the best personal
computing experience to
students, educators, creative professionals and
consumers around the world through its innovative
hardware, software and internet offerings”
MISSION STATEMENT
8. Best Known Products
Hardware line:
Macintosh line of personal computers
iPod portable media players
iPhone
Software products:
Mac OS X operating system
iTunes media browser
iLife – iMovie, iTunes, iPhoto
Final Cut Studio – video editing
8
9. Apple
Software
I tune
I photo
I movie
I-Pad
I- pad 1
I- pad 2
I-Pod
I pod
shuffle
Ipod nano
Ipod touch
Ipod
classic
Iphone 3g
Iphone 4
I-Phone
Iphone
Mac
Mac book
air
Mac book
pro
Mac mini
I mac
Mac pro
I- pad mini
I- pad air
Iphone 5
Iphone 5s
Iphone- 4sI cloud
Grage band
I work
P
R
O
D
U
C
T
L
I
N
E
PRODUCT WIDTH
10. Product Line Depth
I PHONE I PAD MAC BOOK
I PHONE 3G, 8 GB I PAD AIR, 16 GB MacBook Pro (15")
I PHONE 3G, 16 GB I PAD AIR, 32 GB MacBook Pro (17")
I PHONE 5S 32 GB I PAD MINI 7 INCH Mac OS X Leopard (10.5)
I PHONE 5S 64 GB I PAD MINI 10.1 INCH MacBook Pro (3rd gen)
(Late 2013)
P
R
O
D
U
C
T
D
E
P
T
H
Apple lives this vision through the technologies it develops for consumers and corporations. It strives to make its customers masters of the products they have bought. Apple doesn't simply make a statement. It lives it by ensuring that its employees understand the vision and strive to reach it. It has put systems in place to enable smooth customer interaction. It has put objectives in place to continuously move forward; implemented strategies to fulfil these objectives; and ensured that the right marketing, financial and operational structures are in place to apply the strategies