Using Social Product Development for The Betacup
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This document discusses social product development through mass collaboration. It explains that many organizations now invite external users and suppliers to collaborate on product development, citing examples like Threadless, Quirky, Local Motors, and betacup. However, it also notes three potential ways this approach could fail: crowds having difficulty deciding on ideas; intellectual property challenges; and lack of motivation for people to participate. The document explores strategies for addressing each challenge, such as establishing decision processes, adopting open licensing, and providing incentives like money, meaning, or social engagement.
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Using Social Product Development for The Betacup
- 1. Using Social Product Development for
- 5. Work inside versus outside the organization
- 6. Suppliers as part of the organization is not new
- 7. Inviting everyone into the organization is new
- 8. How many of us work for Google?
- 9. How we made Amazon $2.7 billion in 2008 Was this review helpful? YesNo
- 10. Craiglist.org approved ads let us be editors How do 35 people work with 50,000,000 users each month
- 12. Threadless is 10 years old in 2010
- 13. Quirky asks you to share ideas in return for a share of revenues
- 14. Local Motors asks their community to design & build cars
- 16. People like their doughnuts round Questions/Needs Support Specification Feedback Concept Generation Launch! Beta Testing Concept Selection (Viability/Feasibility) Manufacturing/ Development Prototyping
- 17. Can they learn to love lumpy donuts? Questions/Needs Support Feedback Specification Concept Generation Launch! Beta Testing Concept Selection (Viability/Feasibility) Manufacturing/ Development Prototyping
- 18. A more efficient product development process?
- 20. #fail 1: Crowds can’t decide
- 21. Decide how to decide
- 22. #fail 2: Intellectual property challenges
- 23. A range of approaches are emerging Classic IP GNU Public Licenses Creative Commons Linux Mozilla Wordpress Craigslist P&G Innocentive Unilever Scaffolding Content API’s Tools Apple iTunes Google Maps API NIKE iD
- 24. # fail 3: Why will people show up?
- 25. Give people what they want Money Meaning “Egoboo” Social Time
- 27. Currently raising the prize Mass Collaboration
- 28. thebetacup.com @thebetacup Mass Collaboration
Notes de l'éditeur
- Is it meaningful?Do people want to be involved How can the community helpWhy now? We love lovelove coffee! In this country 65% of us drink coffee which is the second most popular drink.
- Purpose: Our mission is to eliminate paper cup consumption through the design of a more convenient alternative to the reusable mug.
- http://en.wikipedia.org/wiki/Google How many people work for Google? About 10k officially but its many many more. Each time we create a link or click on an add, we make Google better, because Google has found ways to use this information to make the service better, while we don’t even feel like we are working
- http://www.uie.com/articles/magicbehindamazon/2.7b questions because it impacts 20% of sales
- http://www.aaronsw.com/weblog/whowriteswikipedia
- http://www.aaronsw.com/weblog/whowriteswikipedia
- http://www.aaronsw.com/weblog/whowriteswikipedia
- http://www.aaronsw.com/weblog/whowriteswikipedia
- http://econsultancy.com/blog/3873-for-some-products-social-media-works-better-than-advertisinghttp://adage.com/video/article?article_id=136789
- http://www.aaronsw.com/weblog/whowriteswikipedia
- What is open innovation Classical ownership struggle Traditional / Large organizations - closed / ownership critical Require outside innovation for topline growth
- What is open innovation Classical ownership struggle Traditional / Large organizations - closed / ownership critical Require outside innovation for topline growth
- Purpose: Our mission is to eliminate paper cup consumption through the design of a more convenient alternative to the reusable mug.
- Purpose: Our mission is to eliminate paper cup consumption through the design of a more convenient alternative to the reusable mug.