Presentation at University of Amsterdam Graduate School of Social Sciences Career Event, November 21st, 2013

1. Library
LinkedIn
Building your personal brand
Graduate School of Social Sciences Career Event 21 November 2013

2. Talking Points

Introducing LinkedIn

The (Almost) Perfect Profile

Networking

LinkedIn & Your Job Search Strategy
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3. Introducing LinkedIn
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4. What is LinkedIn?

Professional network

Information source

Job postings
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5. Why LinkedIn?

Be found on the
internet

with information
you provide
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6. Helping Google: Your Public Profile URL
Account & Settings > Privacy & Settings > Profile > Edit your public profile > Your public profile url
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7. Found by whom?

Everyone

Everyone who is signed in to LinkedIn

Your LinkedIn network

Your LinkedIn connections
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8. The (Almost) Perfect Profile
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9. The (Almost) Perfect Profile

Who are you?

What skills do you have?

What have you accomplished in the past?

What do you see in your future?

Who do you know?
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10. Your Personal Profile

Which language?

Be clear: focus on results, not positions

Be careful with jargon and abbreviations

Be personal: don’t “he” or “she” about yourself

Check for typo’s, spelling errors, mistranslations
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11. Being Found

Include keywords people use in searches

Let people know it’s you (photo!)

Link to your profile in relevant places
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12. Networking
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13. Network (According to LinkedIn)

1st degree: your connections

2nd degree: your connections’ connections

3rd degree: your…

Fellow group members
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14. Request to Connect
Make it personal:

How did you find someone?

Why do you want to connect?

What have you got to offer?
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15. Making Yourself Useful

Share information through status updates

Endorse your connections’ skills

Introduce connections to each other

Start or contribute to group discussions
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16. LinkedIn & Your Job Search Strategy
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17. Strategy

Keep your profile up to date

Keep an eye on the job postings

Link to your profile in job applications

Follow companies through company pages

Check who you know
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18. LinkedIn Resume Builder
http://resume.linkedinlabs.com/
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19. LinkedIn Maps: Analyse Your Network
http://inmaps.linkedinlabs.com/
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20. Homework

Add or replace your profile photo if necessary

Rewrite your headline

Write a summary about yourself

Add one or two new sections or media

Ask two people for feedback on your profile
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21. Thank you!
Email
selm@uva.nl
Twitter
@mvanselm
LinkedIn
http://nl.linkedin.com/in/mvanselm/
This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License
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