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Intracto Workshop: social media (Antwerp Diamond Conference)

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Mathias Vissers
Mathias Vissers
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WORKSHOP HOW IMPORTANT IS FACEBOOK FOR YOUR COMPANY AND HOW TO CREATE YOUR OWN FACEBOOK-PAGE?
KEVIN HEYLEN Twitter: @kevinheylen Owner & Conversation Manager @ Think Tomorrow
MATHIAS VISSERS Twitter: @mvissers Webdeveloper @ Intracto Internet Group
Today: •Social networks in 2012 •Facebook: pages and profiles •Case studies •Facebook Ads •Social media: ROI
Facebook Profile Facebook Page - Friend requests: confirmation - Everyone can like required - Max. 5000 friends - Unlimited likes - Privacy settings can hide - Public for everyone information - No extras - Custom Facebook apps for interactivity - No statistics - Statistics & insights
Facebook Ads •Advertisement cpc •Ads - Demographic segmentation •Sponsored Stories - Engagement
Ads - Demographic segmentation
Sponsored Stories - Engagement
Return On Investment •Views, interaction... •What’s the difference? •How to measure? •And what about the money?
Return On Investment
{ A ttention Intrest Desire A ction
Interactions per 1k fans •Gives you a score of your page Number of comments + number of likes + number of shares ÷ number of posts ÷ number of fans ___________________________ Interactions per 1,000 fans
Example Facebook Insights export • 15 000 fans • 1 month • 10 posts
Interactions per 1k fans •Gives you a score of your page 360 comments + 1 090 likes + 210 shares ÷ 10 posts ÷ 15 000 of fans ___________________________ 11,066 Interactions per 1,000 fans
Interactions per 1k fans
Media consumption Media budget of your FB page: • Views • Interaction • Budget • vs traditional media
Media consumption
Media consumption Commercial on VTM during prime time • potential viewer per month: 10 000 000 • cost: 350 000€ __________________________ = 0,03 euro per potential view
Media consumption Facebook Insights export of our page • 220 000 views x 0,03€ • 1 090 likes x 1,00€ • 360 comments x 2,50€ • 210 shares x 4,50€ ________________________ = 9 535,00 euro media consumption => 0€ cost, only effort
tt interactive marketing & conversation management intracto digital agency think tomorrow www.intracto.be www.thinktomorrow.be info@intracto.be info@thinktomorrow.be Mathias Vissers Kevin Heylen Twitter: @mvissers Twitter: @kevinheylen

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Intracto Workshop: social media (Antwerp Diamond Conference)

  • 1. WORKSHOP HOW IMPORTANT IS FACEBOOK FOR YOUR COMPANY AND HOW TO CREATE YOUR OWN FACEBOOK-PAGE?
  • 2. KEVIN HEYLEN Twitter: @kevinheylen Owner & Conversation Manager @ Think Tomorrow
  • 3. MATHIAS VISSERS Twitter: @mvissers Webdeveloper @ Intracto Internet Group
  • 4. Today: •Social networks in 2012 •Facebook: pages and profiles •Case studies •Facebook Ads •Social media: ROI
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  • 17. Facebook Profile Facebook Page - Friend requests: confirmation - Everyone can like required - Max. 5000 friends - Unlimited likes - Privacy settings can hide - Public for everyone information - No extras - Custom Facebook apps for interactivity - No statistics - Statistics & insights
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  • 51. Facebook Ads •Advertisement cpc •Ads - Demographic segmentation •Sponsored Stories - Engagement
  • 52. Ads - Demographic segmentation
  • 53. Sponsored Stories - Engagement
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  • 61. Return On Investment •Views, interaction... •What’s the difference? •How to measure? •And what about the money?
  • 63. { A ttention Intrest Desire A ction
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  • 68. Interactions per 1k fans •Gives you a score of your page Number of comments + number of likes + number of shares ÷ number of posts ÷ number of fans ___________________________ Interactions per 1,000 fans
  • 69. Example Facebook Insights export • 15 000 fans • 1 month • 10 posts
  • 70. Interactions per 1k fans •Gives you a score of your page 360 comments + 1 090 likes + 210 shares ÷ 10 posts ÷ 15 000 of fans ___________________________ 11,066 Interactions per 1,000 fans
  • 72. Media consumption Media budget of your FB page: • Views • Interaction • Budget • vs traditional media
  • 74. Media consumption Commercial on VTM during prime time • potential viewer per month: 10 000 000 • cost: 350 000€ __________________________ = 0,03 euro per potential view
  • 75. Media consumption Facebook Insights export of our page • 220 000 views x 0,03€ • 1 090 likes x 1,00€ • 360 comments x 2,50€ • 210 shares x 4,50€ ________________________ = 9 535,00 euro media consumption => 0€ cost, only effort
  • 76. tt interactive marketing & conversation management intracto digital agency think tomorrow www.intracto.be www.thinktomorrow.be info@intracto.be info@thinktomorrow.be Mathias Vissers Kevin Heylen Twitter: @mvissers Twitter: @kevinheylen