2. Index
Current social presence.
Comparing the social media profiles.
Objectives and steps.
The scope of channels managed.
Target audience and budget.
Samples of posting ideas.
Posting schedule
2
3. Though analyzing the top furniture brands we find the first one is “Kabbani Furniture” by 1.3M
fans then “Smart Furniture” by 753K fans, then “Carpiture” in the third level by 699K fans and
last in the fours level is “Art house furniture” by 473 fans, you will find in talbe below the
engagement rates and posting per day through the last month.
3
Kabbani Furniture Smart Furniture Carpiture Art house furniture
@kabbnicompany @smartfurnitureonline @carpiture @arthosefurniture
1.3M Fans 753K Fans 699K Fans 473K Fans
1.36
Post per day
0.13%
Engagement
0.50
Post per day
0.26%
Engagement
1.14
Post per day
0.40%
Engagement
2.61
Post per day
0.33%
Engagement
Current social presence.
4. Carpiture during last three Months
4
Months
Video
Posts
Picture Fans
Total
Engagement
Total
Posts
Aug 13 21 652K 104K 34
Sep 7 17 674K 117K 25
Oct 12 22 690K 122K 36
652K
674K 690K
Aug Sep Oct
Fans
104K
117K
122K
Aug Sep Oct
Engagement+3.37% +2.37%
+12.5%
+4.27%
During last three months we find the fans of “Carpiture” page fans
are growing +5.6%, also the fans engagements growing +16.7%, to
increase the fans number and engagements we need to create posts
for “Tips & Tricks”, “How to", "riddles” to provide the customer
more advice and make our fans more loyal to brand name.
5. Comparing profiles
5
Page Number of posts Video-posts Picture Posts Total Engagement
Art house furniture 170 12 154 152,709
Carpiture 95 32 60 343,427
Kabbani Furniture 129 9 117 152,344
Smart Furniture 35 3 32 216,010
170
95
129
35
12
32
9 3
154
60
117
32
Art house furniture Carpiture Kabbani Furniture Smart Furniture
Number of posts Video-posts Picture Posts
18%
40%17%
25%
Engagements
Art house furniture Carpiture
Kabbani Furniture Smart Furniture
Through analysis the competitors Facebook pages during last three months for (number of posts, post types), we find
“Art house furniture” is biggest post publisher by publishing 170 post, and the most of them are photos, on other hand
the biggest engagements brand are “Carpiture” by having 40% of total engagements for four brands, that’s means
audience are more interactive with “Carpiture” posts and this is good opportunity to attract more leads to visit the
branch's by Promocode example.
6. Target audience (Primary Target)
Demographic Profile
Residential
Area
Physiographic
Profile
Interests
Estimated
Daily Results
Budget
- Males & Females
- 25 to 35 Years
- Newly engaged (1 year).
- Newly engaged (3 months).
- Newly-engaged (6 months).
- Recently moved.
- Cairo
- Giza
- Alexandria
- Business Men
- Employee
- Furniture
- Home improvement
- Bedroom
- Bedroom furniture
- Chair
- Coffee table
- Couch
- Dining room
- Drawer (furniture)
- IKEA
- Modern furniture
- Sofa bed
- Table (furniture)
-Wardrobe
Reach
7.7K - 22K
Post Engagement
650 - 1.9K
The total budget during December
Up to $400.00 total.
6
7. Demographic Profile
Residential
Area
Physiographi
c Profile
Interests
Estimated Daily
Results
Budget
- Males & Females
- Married
- 36 to 49 Years.
- Recently moved.
- Cairo
- Giza
- Alexandria
- Business Men
- Employee
- Furniture
- Home improvement
- Bedroom
- Bedroom furniture
- Chair
- Coffee table
- Couch
- Dining room
- Drawer (furniture)
- IKEA
- Modern furniture
- Sofa bed
- Table (furniture)
-Wardrobe
Reach
7.5K - 22K
Post Engagement
671 - 1.9K
The total budget during
December
Up to $400.00 total.
(Secondary Target)Target audience
7
8. Communication methods
Channels &
number of
posts
Content Types
Key performance indicators
(KPIs)
Lingo:
Arabic, English (Posts/Replies)
Tonality:
Friendly
Change the slogan to:
“عايز لوfurnitureكاربيتشر تعالى يبقى“
Facebook /
Instagram
3 post every
day.
- Engagement Activation
(quizzes)
- Inspiration, Tips & Tricks
- Announcements
- Sales & Offers
- Event offers
- Voting Post
- Seasonal Videos
- Increase number of fans +10%
through organic and promoted Ads
during December.
- Increase engagement rates +20%
during December through organic and
promoted posts.
Samples of posting ideas.
8
9. Posting Schedule
9
Week 1 Week 2 Week 3 Week 4 Week 5
Sunday Game Tips Engagement query Voting Tips
Monday Facts Motivate Short story Motivation Facts
Tuesday Voting Short story Game Funny picture Game
Wednesday Short story Game Facts Tips
Thursday Engagement query Voting Short story Engagement query
Friday Motivation Game Facts Short story
Saturday Funny Picture Motivation Game voting Voting
Post type Number of posts
Game 6
Voting 5
Short story 5
Facts 4
Motivation 3
Tips 3
Engagement query 3
Funny picture 2