Your website is not an electronic business card, it is not an online brochure--it is a lead generation machine. At least it should be, if you've set it up right and are doing the right things with it. Here are 10 ways to make sure you're getting real results from your business website, and not just the empty promise "if you build it, they will come."
12. 1. The Basics
Domain name
Logo and images
A page for each product/service
Intuitive navigation
Attractive design
Clean code
Good hosting
What Every Small Business Website Needs
13. 2. Analytics
Google Analytics is free, easy to install,
nuff said.
What Every Small Business Website Needs
14. 3. Mobile Version
Responsive or app, whatever fits.
What Every Small Business Website Needs
15. 4. Blog
Yes, it’s necessary.
What Every Small Business Website Needs
16. 5. Content Management System
Your site should be updated frequently.
Sites that are easy to update get updated
more frequently.
What Every Small Business Website Needs
17. 6. Contact Info
Everywhere, and easy to find.
What Every Small Business Website Needs
18. 7. Calls to Action
Don’t make it hard for me to become your customer.
What Every Small Business Website Needs
19. 8. Social Subscription
Make it easy to follow you.
What Every Small Business Website Needs
20. 9. SEO Basics
Keyword strategy
URL structure
Title tags
H1 tags
Great content
High quality links
What Every Small Business Website Needs