Presentation given on Wednesday, May 21st, 2014 at the Canadian Chamber of Commerce in Hong Kong on the topic of SEO. This presentation gives an executive overview of SEO.
Asia has traditionally lagged about 10 years behind North America and Europe when it comes to online marketing. But now companies are catching on, and catching up, and they're doing it in a hurry. The businesses that are first to embrace online marketing techniques like search engine optimization (SEO) can build a long lasting competitive advantage, if they do things the right way.
Attendees of this course learned:
How search engines like Google, Baidu, and Yahoo work
How much you can realistically expect to spend on SEO?
How to make the choice to do your SEO in-house or hire a firm?
How to avoid getting ripped off by an unscrupulous SEO firm?
What you can do today, for free, to instantly get better SEO results?
4. 4.3 Billion
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Source: http://www.worldpopulationstatistics.com/asia-population-2013/
Asia Population, 2013
5. 4.9 Billion
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Source: http://en.wikipedia.org/wiki/World_population
Asia Population, 2030
6. 525 Million
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Source: http://www.ey.com/GL/en/Issues/Driving-growth/Middle-class-growth-in-emerging-markets
Asia Middle Class, 2013
7. 3.1 Billion
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Source: http://www.reuters.com/middle-class-infographic
Asia Middle Class, 2030
8. 9.4%
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
Asia-Pacific Internet Penetration, 2005
9. 31.9%
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
Asia-Pacific Internet Penetration, 2013
10. 344 Million
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx,
We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Internet Users, 2005
11. 1.3 Billion
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx,
We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Internet Users, 2013
12. 0
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx,
We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Mobile Internet Users, 2005
13. 895 Million
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx,
We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Mobile Internet Users, 2013
14. 1 Billion+
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Source: http://www.statista.com/statistics/201232/forecast-of-mobile-internet-penetration-in-asia-pacific/
Asia-Pacific Mobile Internet Users, 2015
15. “In 2013, Global PC
Shipments Suffered the
Worst Decline in PC
Market History”
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Sources: Gartner http://www.gartner.com/newsroom/id/2647517
16. 680 Million
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Sources: Gartner http://www.gartner.com/newsroom/id/2665715
Worldwide Smartphone Sales, 2012
17. 968 Million
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Sources: Gartner http://www.gartner.com/newsroom/id/2665715
Worldwide Smartphone Sales, 2013
18. The Big Picture
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Asia-Pacific Middle Class + Internet + Mobile
=
Big Opportunity
19. How Do I Reach Them?
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Go Where The Customer Is—Online.
38. COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Beware SEO Firms That:
1. Make outrageous promises
2. Won’t share details
3. Charge too much
4. Charge too little
5. Have no references
6. Lock you into contracts
39. COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Hire SEO Firms That:
1. Have a track record
2. Educate you
3. Come with references
40. How Much Does SEO Cost?
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
It Depends
41. Should I Do My Own SEO?
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
It Depends
42. COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Outsource vs. In-House
1. Your budget
2. Your business model
3. Your specific needs
4. Availability of talent
Factors to Consider
43. COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Do-It-Yourself SEO
1. Keyword Strategy
2. On-Site Basics
3. Quality Content
4. Quality Links
5. Analysis
49. On-Site Basics
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
Keyword Tips
1. In title tag, toward beginning
2. Prominently visible on page
3. 2-3 times within body
4. Once in alt image tag
5. Once in meta description tag
56. Analysis Tools
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
1. Google Keyword Planner
2. Google Analytics
3. Google Webmaster Tools
4. MySEOTool.com
57. What To Measure
COMPETITIVE SEOCanadian Chamber of Commerce, Hong Kong
1. Visitors
2. Queries
3. Rankings
4. Links