Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

SEO 101 - General Assembly

2 991 vues

Publié le

Slides for my SEO 101--introduction to basic SEO concepts--presentation I gave at a General Assembly class in Hong Kong.

Publié dans : Marketing, Technologie, Design
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • DOWNLOAD FULL eBOOK INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookeBOOK Crime, eeBOOK Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • I'm funds projects and lending between particular for serious people who are in need. 500€ à 15.000 000€ .3% interest rate. for more information please contact me by e-mail:morinjoseph@outlook.fr
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

SEO 101 - General Assembly

  1. 1. SEO 101@GeneralAssembly Last Revised Date: May, 2014 Author: Joshua Steimle
  2. 2. Intro SEO 101@GeneralAssembly
  3. 3. The Big Picture SEO 101@GeneralAssembly
  4. 4. 4.3 Billion SEO 101@GeneralAssembly Source: http://www.worldpopulationstatistics.com/asia-population-2013/ Asia Population, 2013
  5. 5. 4.9 Billion SEO 101@GeneralAssembly Source: http://en.wikipedia.org/wiki/World_population Asia Population, 2030
  6. 6. 525 Million SEO 101@GeneralAssembly Source: http://www.ey.com/GL/en/Issues/Driving-growth/Middle-class-growth-in-emerging-markets Asia Middle Class, 2013
  7. 7. 3.1 Billion SEO 101@GeneralAssembly Source: http://www.reuters.com/middle-class-infographic Asia Middle Class, 2030
  8. 8. 9.4% SEO 101@GeneralAssembly Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx Asia-Pacific Internet Penetration, 2005
  9. 9. 31.9% SEO 101@GeneralAssembly Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx Asia-Pacific Internet Penetration, 2013
  10. 10. 344 Million SEO 101@GeneralAssembly Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/ Asia-Pacific Internet Users, 2005
  11. 11. 1.3 Billion SEO 101@GeneralAssembly Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/ Asia-Pacific Internet Users, 2013
  12. 12. 0 SEO 101@GeneralAssembly Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/ Asia-Pacific Mobile Internet Users, 2005
  13. 13. 895 Million SEO 101@GeneralAssembly Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/ Asia-Pacific Mobile Internet Users, 2013
  14. 14. 1 Billion+ SEO 101@GeneralAssembly Source: http://www.statista.com/statistics/201232/forecast-of-mobile-internet-penetration-in-asia-pacific/ Asia-Pacific Mobile Internet Users, 2015
  15. 15. “In 2013, Global PC Shipments Suffered the Worst Decline in PC Market History” SEO 101@GeneralAssembly Sources: Gartner http://www.gartner.com/newsroom/id/2647517
  16. 16. 680 Million SEO 101@GeneralAssembly Sources: Gartner http://www.gartner.com/newsroom/id/2665715 Worldwide Smartphone Sales, 2012
  17. 17. 968 Million SEO 101@GeneralAssembly Sources: Gartner http://www.gartner.com/newsroom/id/2665715 Worldwide Smartphone Sales, 2013
  18. 18. The Big Picture SEO 101@GeneralAssembly Asia-Pacific Middle Class + Internet + Mobile = Big Opportunity
  19. 19. How Do I Reach Them? SEO 101@GeneralAssembly Go Where The Customer Is—Online.
  20. 20. Search Engines SEO 101@GeneralAssembly Google, Yahoo, Bing, Baidu, Yandex, etc.
  21. 21. Search Engines: What Goes In SEO 101@GeneralAssembly Crawl, Index
  22. 22. Search Engines: What Comes Out SEO 101@GeneralAssembly Good Answers, Fast
  23. 23. Search Engines: How They Decide SEO 101@GeneralAssembly Algorithms
  24. 24. Search Engines: Why They Rank What They Do SEO 101@GeneralAssembly Happy Searchers = $$$
  25. 25. Search Engines Are Dumb SEO 101@GeneralAssembly
  26. 26. What is this photo of?
  27. 27. Search Engines Want To Be Human SEO 101@GeneralAssembly But They’re Not There Yet
  28. 28. How Important Are Rankings? SEO 101@GeneralAssembly
  29. 29. So How Do I Rank? SEO 101@GeneralAssembly Help Google Make Searchers Happy
  30. 30. How Do I Do That? SEO 101@GeneralAssembly Search Engine Optimization (SEO)
  31. 31. SEO SEO 101@GeneralAssembly All Natural, All Organic
  32. 32. SEO 101@GeneralAssembly 5 Parts of SEO 1. Keyword Strategy 2. On-Site Basics 3. Quality Content 4. Quality Links 5. Analysis
  33. 33. Keywords SEO 101@GeneralAssembly Search Volume, Relevancy, Competitiveness
  34. 34. Keywords SEO 101@GeneralAssembly Don’t Ignore The Long Tail
  35. 35. On-Site Basics SEO 101@GeneralAssembly
  36. 36. On-Site Basics SEO 101@GeneralAssembly Indexable Content
  37. 37. On-Site Basics SEO 101@GeneralAssembly Crawlable Links
  38. 38. On-Site Basics SEO 101@GeneralAssembly Keyword Tips 1. In title tag, toward beginning 2. Prominently visible on page 3. 2-3 times within body 4. Once in alt image tag 5. Once in meta description tag
  39. 39. Content SEO 101@GeneralAssembly Detailed Information, News, Blog, Tips, FAQs
  40. 40. Quality Content SEO 101@GeneralAssembly So Interesting A Human Would Read It
  41. 41. Quality Links SEO 101@GeneralAssembly From Relevant, High Quality Websites
  42. 42. How Easy Can It Be? SEO 101@GeneralAssembly
  43. 43. Analysis SEO 101@GeneralAssembly Modify, Measure, Repeat
  44. 44. Analysis Tools SEO 101@GeneralAssembly 1. Google Keyword Planner 2. Google Analytics 3. Google Webmaster Tools 4. MySEOTool.com
  45. 45. What To Measure SEO 101@GeneralAssembly 1. Visitors 2. Queries 3. Rankings 4. Links
  46. 46. Questions? SEO 101@GeneralAssembly

×