A look at 4 common themes presented during the 2015 SEJ Summit Santa Monica and some of the takeaways from the event.

1. THE 4 C’s OF SEJ SUMMIT
SANTA MONICA
Content • Community • Conversion • Contingency

7. 4 Seasons
From Mastering Social Media for Big Brands by Debbie Miller

13. Dollar Shave Club

16. Think outside your niche…
From Adventures in Content Marketing by Katrina Jefferson

19. Remarkable Misfits

20. “If you love people enough
they’ll give you everything.”
– Amanda Palmer

30. Train your visitors to take action

42. SF Zoo Job Page
From What You Did Not Plan For in 2015 by Jordan Koene

43. NFL on Twitter
From What You Did Not Plan For in 2015 by Jordan Koene

48. XFINITY
Two weeks?
Personalized
response
From Mastering Social Media for Big Brands by Debbie Miller

49. McDonalds
Slow
response
time
Link to
explanation
From Mastering Social Media for Big Brands by Debbie Miller

50. Amy’s Baking Co. – AKA How NOT to Repond
Criticizing
fanbase
They are NOT freaking
out… in all caps…
dropping F bombs
Vulgarity
From Mastering Social Media for Big Brands by Debbie Miller

58. People Savvy
Tech Savvy
Hard Working
Loyal to Employer
65%
35%
86%
82%
14%
86%
11%
1%
From Millennials in the Workplace and Marketplace by Matt Prince