1. Setting S.M.A.R.T. Aims
Specific – which people? what will happen?
Measurable – How can you prove you met your aim?
Attainable – Is it realistic?
Will it really happen with the time and resources available?
Relevant – does it help your campaign to meet the assessment criteria?
Timely – Can it be done now? Is now the right time?
In your groups once you have chosen your issue start generating your aims. Make
sure as part of your homework that you each come up with at least 2 aims that
you can share together next week. You will need 4-5 in total per group.

2. Setting S.M.A.R.T. Aims
• GOOD Aim: To raise awareness of the issue of
homelessness amongst students in 7SSF
• BAD Aim: To get more people to know about
homelessness.
WHY GOOD AND BAD?

3. Setting S.M.A.R.T. Aims
• GOOD Aim: To encourage 50 Year 8 students
to sign a petition encouraging the government to
provide more anti-homophobia education.
• BAD Aim: To make a petition
WHY GOOD AND BAD?

4. Research
Good quality research into your issue is crucial
You need to be well informed about your issue so that you can spread the
word to others.
With your group, take your issue and ask “What do we need to know to run a
good campaign on this particular issue?”
Things we need to know Where we might find them
TIP:
At the end of each
stage in your booklet
there is space for
additional notes
For Stage 1.3 you will need to justify why you chose the research methods you did.
Don’t just choose internet for research if there are better sources of information.