1. Mentus Partnerships
Global Reach
Next Door Service

2. Mentus Services
• Marketing and investor communications for over 32 years
• Shaping brand perception and building market value
Marketing
• Branding / Positioning
• Integrated Marketing
– Advertising
– Collateral / Direct Mail
– Interactive Strategies
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Product Launch
Interactive Marketing
– Websites
– Apps
Investor Relations
• Annual Reports
• Online Annual Reports
• IR Websites
• IR Apps
• Social Responsibility
Reports
• Capital Campaigns
• IPO Support
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3. Mentus Project Development Process
Partnering Components
PRINT
Discovery
Definition
Design
Delivery
• Conduct research
• Develop Creative Brief
• Frame look and feel
• Client feedback into design
• Integrate photos and copy
• 3 proofing rounds
• Supply camera-ready art,
production and proofing
• Obtain Clint approval
Objective: Achieve consensus
on key messaging
Objective: Integrate client input
into design phase
Objective: Integrate client
feedback to refine final design
Objective: Document printed
and delivered
• Determine project parameters • Concepts developed (3 min.)
STRATEGY
Own
Client
DISCOVERY
Relation
Discovery
• Determine interactive
requirements and objectives
• Select interactive media assets
• Evaluate competitive websites
Objective: Achieve consensus
on Annual Report objectives
OBJECTIVES
HOSTING
DEFINITION
Definition
• Develop information
architecture
• Create 3 interactive concepts
• Establish interactive
vocabulary
• Landing and home page
options
Objective: Integrate client
feedback into design
DESIGN
Design
• Refine website concept
• Build out website
• Determine final content
details
• Acquire images and videos
Objective: Align total
content with design
Retain
DELIVERY Client
Relation
Delivery
• Programming
• Integrate final copy, photos,
charts, etc.
• Test and upload site
Objective: Online Annual
Report live
OBJECTIVES
INTERACTIVE
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4. Partnering Drivers
• Instant access to new customers and markets
– "If I move into a market myself, it could take years, If I do it with a
partner, it could take months.”
Gene Slowinski, Rutgers Graduate School
partner at Alliance Management Group
• The halo effect
– "Doing an alliance deal with a major player clearly adds credibility to
a smaller organization, even if it doesn't have a bottom-line effect.”
Barry Sloane, CEO of Newtek Business Services
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Supply of additional capital
Access to technology or manufacturing processes
Access to established business relationships.
Broaden sales footprint beyond established regions
Mitigate business risk

5. National and Multi-national Reach
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World’s primary mobile channel access: CDMA –
World’s largest prescription company –
World’s older aerospace company –
World’s largest automotive parts company –
World’s largest jewelry company –
World’s largest food services company –
World’s largest pork company –
Largest hydroelectric company in China –
First U.S. company on Japanese exchange
First commercial biotech company –
First cancer drug in 22 years –
Leading U.S. skilled nursing provider –
Leading global EMS provider –
Leading global supply chain company –
Qualcomm
MedcoHealth
Curtiss-Wright
Delphi
Signet Jewelers
Sysco
Shuanghui
China Hydroelectric
Medicinova
Hybritech
Biogen Idec
Genesis Healthcare
Sanmina
Ryder System

6. Select Investor Clients

7. Partners
• Abernathy MacGregor
– Investing and M&A Deal Websites
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Feinstein Partners
LSNye Visualization
MavisMedia
MotionStrand
Q4 WebSystems
– Corporate and Investor Websites
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Radio Ranch
Thomson Reuters
West Coast Projections
Wordanista

8. Abernathy MacGregor
• One of a small group of high-end corporate, strategic,
and financial consultancies
– Founded in 1984, based in New York, with offices in Los
Angeles, San Francisco and Houston
• Huge deal-maker:
– Advised on 31 deals globally worth more than $66 billion in the
first half of 2013
• Works with partners when special expertise is needed in
specific countries
– International network of 10 agencies in 21 cities on four
continents

9. Abernathy Deals

10. Shuanghui International

11. Q4 WebSystems
Q4 is the market leader in online
Investor relations, social media &
mobile solutions:
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Corporate & IR Websites
Tablet and Phone Mobile Apps
Social Media Integration
Webcasting & Conference Calls
Best Practice Consulting
Customized to your unique needs.
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Established 2006
45+ employees
+300 clients
Global brands
Fortune 500 clients
REIT experience
NYSE subsidy partner

12. Q4 - Sample Clients

13. Q4 - 3 Screen Solution
Desktop
Tablet
Phone
Best Practice IR Website
Browser App Delivered through
Mobile Browser
Browser App via
Mobile Browser

14. Curtiss-Wright
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15. Curtiss-Wright
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16. IR Site Before
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17. Ryder Investor Website
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19. Agency Positioning
• Unequaled market background
– Three decades of investor positioning and marketing positioning
• Expertise positioning companies for capital markets
– Nearly 150 IPOs, along with their road shows.
• World-class integrated strategic branding, design
– Robust design process systemizing creative process
– History of over 32 years with 15,000 projects, 600+ ARs
– Award-winning annual report design
• Unparalleled client service
– Long standing client relationships
– We adapt to your way of working
– Budget and time sensitive

20. Mentus Partnerships
Global Reach
Next Door Service