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Vocabulary: Understanding "Optimization"
1. Understanding
“Optimization”
LESSON FOUR
INTERNET MARKETERS
BOOTCAMP
MARC SAXE
RESORTOPPORTUNITIES.COM
FINDIZE.COM
FINDIZE AND GET FOUND
2. In This Lesson: You Will:
Define and Spell “Optimization”
Define and Use “Optimization” in Two Contexts:
“SearchEngine Optimization”
“Conversion Optimization”
Write Both Correctly
Discuss the Difference
3. “Optimization”
Merriam-Webster Defines: “Optimization”
An act, process, or methodology of
Making something as fully perfect, functional, or
effective as possible (as a design, system, or decision);
Specifically : the mathematical procedures (as finding
the maximum of a function) involved in this.
Let’s All Spell: “Optimization”
4. Search Engine “Optimization”
Wikipedia Defines:
Search Engine “Optimization”
Search engine optimization (SEO) is the process of:
Improving the visibility of a website or a web page in
search engines
via the "natural" or un-paid ("organic" or
"algorithmic") search results.
5. Conversion “Optimization”
In Internet Marketing, Wikipedia Defines:
Conversion “Optimization” as:
Conversion optimization, or conversion rate
optimization is:
The method of creating an experience for a website or
landing page visitor, to
Increase the Percentage of Visitors that:
Convert into Customers!
6. “Optimization”
“Search Engine “Conversion
Optimization” means: Optimization” means:
Higher Rankings on More Effective:
Search Engines Landing Pages
Content
Better Position in SERPs
Forms
More Competitive against
Others More Customers:
More Visitors Per Site Visit
Per Dollar of Advertising
Lower Costs
Per Page View
More Dollar$$$
More Dollar$$$:
7. Review “Optimization”:
Increasing the number of sales on a web site is
called:
_________________________________________
Appearing closer to the top of search results pages is
the result of ?
_________________________________________
The Process of making something as perfect as
possible is called:
_________________________________________
8. Understanding
“Optimization”
- THANKS -
INTERNET MARKETERS
BOOTCAMP
MARC SAXE
RESORTOPPORTUNITIES.COM
FINDIZE.COM
FINDIZE AND GET FOUND