A sneak peak into our monthly CM social platform updates, featuring news about the updated Facebook Insights, #Hashtags and new Twitter products.

1. Facebook

2. PROPRIETARY & CONFIDENTIAL
2
Page Insights
◦ PTAT
◦ Virality =
engagement rate
◦ Post level insights
(+ & - interactions)
◦ People Engaged
demo info
Link to article: http://www.facebook-studio.com/news/item/updating-page-insights

3. PROPRIETARY & CONFIDENTIAL
3
Verified profiles and pages
Automatically verifying
the largest Pages on
Facebook that are at the
greatest risk of
duplication
Link to article: http://www.facebook-studio.com/news/item/announcing-verified-profiles-and-pages

4. PROPRIETARY & CONFIDENTIAL
4
Ad product updates
1. Automatically include social context for all
ads without the extra step of creating
additional sponsored stories
2. Eliminate redundancies within our ad
products
3. Make ad units look more consistent
Link to article: http://www.facebook-studio.com/news/item/an-update-on-facebook-ads
Ad product overview: https://www.facebook.com/help/ads/products

5. PROPRIETARY & CONFIDENTIAL
5
#Hashtags
Now clickable and
searchable on
Facebook
Link to article: http://www.facebook-studio.com/news/item/introducing-hashtags-on-facebook

6. PROPRIETARY & CONFIDENTIAL
6
Text overlay tool for everyone
No longer need to
have a whitelisted
account to access the
tool
Link to article: https://www.facebook.com/ads/tools/text_overlay

7. PROPRIETARY & CONFIDENTIAL
7
Updated Facebook branding
Link to Brand Assets: https://www.facebookbrand.com/
Facebook has a new logo. Use it. Tell your creative team.

8. YouTube

9. PROPRIETARY & CONFIDENTIAL
9
YouTube One Channel
• Cover art
• Links to social media platforms
• Featured & related channels
• Shelves of content

10. PROPRIETARY & CONFIDENTIAL
10
New slow motion feature

11. Twitter

12. PROPRIETARY & CONFIDENTIAL
12
Twitter Amplify & TV Ad Targeting
Amplify allows advertisers to
support real-time and in stream
content, like their partnership
content with NBA and their Rapid
Replays, focusing on timely content
and conversation.
In addition, it allows advertisers to
target promoted content when an
ad appears on TV in specific
markets.
Read more here

13. PROPRIETARY & CONFIDENTIAL
13
#FollowMe Partnership
Twitter launched a partnership with Vizify that allows users to create a
video compilation of your best tweets that can be shared across your
social profiles.

14. PROPRIETARY & CONFIDENTIAL
14
Additional Launches…
• Twitter #music launches
• Vine App for Android
• Login Verification for Security
• Easy Mobile Access to Trending Topics

15. INSTAGRAM!
And
video
comes to