2012-2013 Corporate Citizenship Report

CORPORATE CITIZENSHIP REPORT | 2012-13 1
2012-2013 CORPORATE CITIZENSHIP REPORT
HOW WE
MATTER MORE

01 LETTER FROM THE CEO
04 MATTER MORE
02 AGENCY OVERVIEW
05 MATTERING MORE TO OUR PLANET
07 INDUSTRY AWARDS
03 LIFE @MWW
06 GOOD + MATTERS
08 WHAT’S NEXT

01LETTER FROM THE CEO

DEAR FRIENDS AND COLLEAGUES
Over the past few years, much discussion has taken place about what is the next evolution of
corporate citizenship. And yet, a real look reveals no “right” balance between philanthropic
donations, environmental initiatives, community programs or skills-based pro bono work.
The truth is, there is no easy answer or one-size-fits-all solution.
Thank you for being part of this journey.
MICHAEL KEMPNER / President and CEO
Here’s what we do know: true corporate citizenship starts by
looking inside, and seeing what your business and your employees
can do to make a positive impact. At MWW, we call this Mattering
More. It is the mantra that runs through everything we do – be it
serving our clients on a day-to-day basis, making decisions that
affect our business and employees, or serving our communities.
We always ask ourselves, How can we Matter More?
For more than 25 years, MWW has worked tirelessly to be a
trusted and valued corporate citizen. As a result, we have spent
a lot of time thinking about how to make a difference, both
internally and externally, through charitable works, philanthropic
efforts and the work we do for our clients. This has made our
programs – and most of all, our clients – more sophisticated,
but we know we are just beginning.
At MWW, each person offers a unique contribution, passion,
idea, and motivation that betters our business – and we use
those attributes to matter more to our communities. In 2013,
MWW transitioned from just being a responsible, sustainable
corporation to creating a culture of citizenship that trickles
down to every employee and client – a culture in which the
corporation shares the core values of its citizens and utilizes
service as a solution to address societal needs.
MWW has invested in supporting some of the most pressing
priorities shared by our employees, clients, and neighborhoods.
The following report gives a glimpse into our commitment from
promoting youth employment opportunities with NFTE and
Homeboy Industries to our volunteer efforts and work in New
Jersey to help recover from Superstorm Sandy. In 2013, we were
honored to have been a part of the national A Billion + Change
campaign where we have joined forces with industry-leading
companies to increase awareness of the real impact that
corporate citizens can have through skills-based volunteering.
This report is more than a rundown of feel-good activities –
it’s the MWW blueprint for our ongoing effort to sharpen and
share employee talents through pro bono and skills-based
work, and to support the responsible practices that we believe
matter most. You can learn more about our commitment
to corporate social responsibility in the pages that follow,
including real-life, people-powered accounts of how our staff
reaffirms this commitment.

After moving to New York City from Dallas in 2011, I was eager to
get involved in my new community. New York City has no shortage
of non-profits, so I wasn’t sure where to begin. All I knew is that I
wanted to make a real difference in someone’s life. After speaking
to my network about what they were involved in, New York Needs
You (NYNY) quickly stood out in the crowd.
Founded in 2010 by a network of Wall Street young professionals,
NYNY is a two-year long intensive mentoring and training program
for first-generation college students to help them succeed in their
future careers. In addition to being the first in their families to
attend college, several of the students also are first-generation
Americans and crafting their very own American Dream here
in New York City. The students, called Fellows, meet with
professionals, called Mentor Coaches, one to two times per month
for day-long Saturday workshops on various topics ranging from
public speaking to resume and cover letter writing to subsidized
test preparation. Fellows and Mentor Coaches also meet outside
of workshops for additional relationship building.
I applied and was accepted as a 2012 Mentor Coach and couldn’t
be happier with my experience. My fellow is majoring in Music
& Business at Lehman College. Shy and unsure when we first
began working together, in one year I’ve witnessed an incredible
transformation in her enthusiasm, poise and potential. She’s
grateful for our work together, but I’m
indebted to her and NYNY for an awe-
inspiring journey, and for making
my new home of NYC a better
place to be.
Emily Graham, VP– New York Needs You
All I knew is that I wanted to make a real difference in someone’s life. After speaking to my network
about what they were involved in, New York Needs You quickly stood out in the crowd.
STORIES OF EMPLOYEES MATTERING MORE
STORIES OF EMPOYEES MATTERING MORE: EMILY GRAHAM

02
AGENCY OVERVIEW
COMPANY STATISTICS
OUR MISSION AND VALUES
EXECUTIVE LEADERS

AGENCY OVERVIEW02
MWW is one of the nation’s top mid-sized public relations firms and one of the five largest
independent agencies. With headquarters in New York, the firm works across nine office locations
and global network of partners to provide seamless support for our clients whenever and wherever
they need us most. In 2012-2013, we expanded our offices in New York, moved to a new location in
Los Angeles, and acquired a London office to accommodate our
growing team and clientele.
At MWW, we take communications out of a silo and into an
agency think tank with capabilities in consumer lifestyle
marketing, digital marketing and social media, corporate
communications, public affairs and government relations,
consumer technology, healthcare and visual branding.
Our approach to building and accelerating relevance
for clients has been recognized with top industry
awards, including the 2013 “PR Agency of the Year,” the
International Business Awards 2013 “Midsize Agency of
the Year,” the Bulldog Stars of PR Awards, as well as 2013
“Best Places to Work in New Jersey” by NJBIZ.
For more information on the firm’s capabilities and
“Matter More” commitment, visit www.mww.com.
Connect with MWW on Facebook, Twitter, LinkedIn,
Pinterest, Google Plus and Instagram.
AGENCY OVERVIEW

AGENCY OVERVIEW: COMPANY STATISTICS02
OFFICE LOCATIONS
EAST RUTHERFORD, N.J.
NEW YORK
LOS ANGELES
TRENTON, N.J.
DALLAS
CHICAGO
WASHINGTON, D.C.
LONDON
SAN FRANCISCO
OVER
IN NINE OFFICES
EMPLOYEES
200
1986
COMMUNICATIONS
PRIVATE NEW YORK
FOUNDED
INDUSTRY
TYPE HEADQUARTERS
COMPANY STATISTICS

OUR MISSION
OUR VALUES
Our mission is to create relevance for our clients and make them matter more to their key
stakeholders. We do this by providing them with the best in strategic, integrated communications
counsel and effective, measurable implementation, and by understanding how content and individuals
drive the dialogue that ultimately contributes to purchase, recommendation, or engagement.
COMMITMENT:
We are committed to
our clients, our work,
our employees and their
personal growth. We
strive to continually be an
agency of achievement.
ENERGY +
PASSION:
Clients stay with MWW
because of the boundless
energy and passion we
invest in the work we do.
TEAMWORK:
We are proud of our
collaborative and
collegial environment.
RESULTS:
What sets us apart
from our competition
are not only the results
we achieve for our
clients but our never-
ending desire to exceed
expectations.
INTEGRITY:
We hold ourselves
to a high standard of
excellence, quality, and
respect for all. We don’t
simply do things right;
we do the right thing.
AGENCY OVERVIEW: OUR MISSION AND VALUES02

ABOUT THIS REPORT
For more than 25 years we have worked to grow a business that we are proud to say is firmly
founded in ethical and responsible business practices. The publishing of our annual corporate
social responsibility report is to provide insight into our efforts to improve our economic, social
and environmental impact. This report represents our journey; identifying areas for improvement,
recognizing our achievements and setting goals for the path ahead.
AGENCY OVERVIEW: OUR VISION AND VALUES02

AGENCY OVERVIEW: EXECUTIVE LEADERS02
MICHAEL KEMPNER
Founder, President
& Chief Executive Officer
CARREEN WINTERS
Executive Vice President,
Corporate Communications
JOHN DIGLES
General Manager- Chicago
STEVEN E. SOME
Senior Vice President,
General Manager - Trenton
ANGELA CALZONE
Senior Vice President of Talent Resources
and Organization Development
DAVID HERRICK
Chief Operating Officer,
General Manager- NYC
ALISSA J. BLATE
Global Consumer Marketing
WILLIAM P. MURRAY
Public Affairs
JP SCHUERMAN
General Manager, Western Region
SETH ROSENSTEIN
Chief Financial Officer
DOUGLAS SMITH
General Manager - Washington, D.C.
PATRICK HERRIDGE
Managing Director,
London, UK
LAURIE ARMSTRONG
Senior Vice President,
General Manager - Dallas

It has always been important to me to remember my Italian
roots and to be of service to the community. When I was asked
to join the Garfield, New Jersey chapter of UNICO National,
the largest Italian-American service organization in the United
States, after graduating college in 2009, I could not pass up
the opportunity to not only help others, but to also learn about
myself and where I came from.
I have taken my media relations and communications skills
to serve as the Public Relations Manager for our chapter.
I coordinate all correspondence with the media, draft any
written material that is needed, and counsel the chapter on
communicating and marketing events and fundraisers.
As an organization, we fundraise for a number of various
charities and serve our local community members who are in
need. Our largest service project of the year is in December,
where we purchase close to $3,000 in food for 50 families in the
Garfield community and deliver it to their door for the holidays.
It’s projects like this that help us all appreciate what we have
in our daily lives.
Guiseppe Barone, AAE, Jersey – UNICO National
When I was asked to join the Garfield, New Jersey chapter of UNICO National, Icould not pass up
the opportunity to not only help others, but to also learn about myself and where I came from.
STORIES OF EMPOYEES MATTERING MORE: GUISEPPE BARONE

03
LIFE @MWW
HIRING PRACTICES
EMPLOYEE TRAINING
EMPLOYEE EDUCATION
INTERN PROGRAM
BENEFITS

LIFE @MWW03
MWW’s greatest asset is its talented staff. From our most seasoned communications professionals
to our talented and eager interns, we are committed to adding ongoing value to our employees’ work
experience. Through their contribution, passion, energy, ideas, commitment, and loyalty, we continue
to drive our collective success and exceed expectations. MWW is consistently named one of the
“Top Places to Work in PR” by PR News and “Best Places to Work in New Jersey” by NJBIZ.
HIRING PRACTICES
In order to provide equal employment and advancement
opportunities to all individuals, employment decisions at MWW
are based on merit, qualifications, and abilities. MWW does
not discriminate in employment opportunities or practices
on the basis of race, color, religion, sex, national origin, age,
disability, sexual orientation, genetic information, veteran
status, marital status or any other characteristic protected by
applicable law. This policy governs all aspects of employment,
including selection, job assignment, compensation, discipline,
termination, and access to benefits and training.
MWW complies with applicable state and federal labor and
employment laws, and has established programs to initiate
and promote equal employment opportunity throughout the
organization. Working together, valuing and respecting individual
differences, will improve the quality of work life for each of us.

LIFE @MWW03
EMPLOYEE OVERVIEW
FULL-TIME
EMPLOYEES
8 HOURSALLOTTED ANNUALLY
PER FULL-TIME EMPLOYEE TO BE
USED FOR VOLUNTEER EFFORTS
ALL LEVELS VP OR ABOVE
35%
48%
65%
15%TURNOVER
52%
202
EMPLOYEE RECOGNITION
MATTER MORE AWARDS
We work in an industry where the work of a client or agency
is often overshadowed by the work of talented individuals. At
MWW we aim to ensure our employees are rewarded for their
creativity and dedication to the success of our clients and
our business. Through our Matter More recognition program
we highlight at least one employee each month for the value
they bring to our agency.
TIME FOR COMMUNITY SERVICE
While the agency as a whole is committed to pro-bono and
community service, we support the individual passions of our
employees by providing them each with eight hours a year to
support the organization of their choice. Our talented team is
passionate and dedicated to helping their communities.
PROFESSIONAL DEVELOPMENT
AND EDUCATION
MWW encourages our employees to continue to grow,
learn and develop new skills to better their and our ability
to Matter More to our clients and our industry. MWW’s
commitment to supporting our employees’ individual career
development enables us to attract and retain the top talent
across the industry and empowers our employees to realize
their own potential.
MWW UNIVERSITY
In 2013, we re-launched MWW University, enabling employees
to learn from each other and experts to share best practices
across the entire agency. In 2012-13, we provided trainings
ranging from business ethics to media relations.
MWW INTERNSHIP “ASSOCIATE” PROGRAM
MWW is dedicated to the ongoing growth and future of our
industry. Our longstanding commitment to learning can be
seen in our internship program. Through the program, we
have supported the professional development of well over
100 associates by providing them with an opportunity to gain
“real-world” experience and learn from our team of talent.
Over the course of the summer, our associates support
various teams across all of our practice groups, where they
gain invaluable experience and exposure to the industry.
In addition to the day-to-day client support, our team of
associates are given the opportunity to work with our senior
leadership to develop a strategic communications campaign
for a current client.

BOARD MEMBERSHIPS
MWW employees are actively involved in our communities,
not just in volunteer hours but through board service.
Below is a partial list of organizations where our employees
hold board positions:
• American Diabetes Association of Greater New York
• Aspen Institute’s The Franklin Project
• Bergenfield Swim Club
• Black Public Relations Society of New York
• Calpulli Mexican Dance Company
• Center for Food Action
• College of New Jersey
• Comprehensive Behavioral Healthcare
• Commerce & Industry Association of New Jersey
• Denver Health Foundation
• DePaul University & Kellstadt School of Business
• Dottie House
• Emerge New Jersey
• Global Down Syndrome Foundation
• Leukemia & Lymphoma Society
• Little Hands Book Bank
• Meadowlands Regional Chamber of Commerce
• Minds Matter
• Network for Teaching Entrepreneurship, National
• Network for Teaching Entrepreneurship, DC Chapter
• New York Theatre Ballet
• Occupational Center of Union County
• Public Relations Society of America
• Robert F. Kennedy Center for Justice
and Human Rights Young Leaders
• Temple Adath Shalom
• Temple Ner Tamid
• Young Invincibles

Michael’s Feat is named in loving memory of baby Michael Gerard
Puharic, who was born on July 29, 2000 to Adam and Dana
Puharic. During the pregnancy, Dana and Adam were informed
that Michael would face grave health problems resulting from a
chromosome disorder known as Trisomy 13. Sadly, his life lasted
only 83 hours. His brave struggle and the love and caring he
brought out in people remains an amazing accomplishment. This
is Michael’s “feat.”
As a close friend of the Puharics, I became involved with Michael’s
Feat from its inception. The Puharics were grateful for all of the
care they received from the staff at Monmouth Medical Center
where Michael was born. The Michael Gerard Puharic Memorial
Fund, Inc., a local 501c3 non-profit organization, was dedicated
to giving comfort and easing the burden for parents carrying and
caring for seriously ill newborns.
Michael’s Feat offers families in need direct financial support,
overnight bags filled with supplies for hospital stays, furniture and
medical equipment, meals, gas cards and, if necessary, respite care.
Beginning as a volunteer and fundraiser, I became a board member
of Michael’s Feat in 2002 and served in that capacity through the
end of 2012. Over that time period, I coordinated all of the public
relations outreach for the organization in addition to serving as a
fundraiser. Today, I continue to provide public relations support.
In a dozen years, Michael’s Feat has assisted hundreds of families
in the Monmouth and Ocean County communities and has raised
over $1 million to support these families in need and to provide
Monmouth Medical Center and Jersey Shore University Medical
Center with state-of-the art equipment and technology for their
Neonatal Intensive Care Units (NICUs). The organization has built
Resource Center rooms in both Monmouth Medical Center and
Centre State Hospital in Freehold so families have a place to
gather during their visits to the NICU.
Thirteen years later, baby Michael
continues performing “feats.” All
of those involved and the families
that have benefited, are grateful
for his inspiration.
Tom Cosentino, AD, Trenton – Michael’s Feat
Beginning as a volunteer and fundraiser, I became a board member of Michael’s Feat in 2002 and served
in that capacity through the end of 2012. Today, I continue to provide public relations support.
STORIES OF EMPOYEES MATTERING MORE: TOM COSENTINO

04
MATTER MORE
APPROACH
PRACTICE AREAS
CASE STUDIES

MATTER MORE04
MWW represents national and multinational companies across a wide variety of market sectors.
We share a passion for the missions of our clients and a commitment to helping them drive real
business results. We are fanatical about doing what truly matters.
We don’t take a siloed approach to client services - we
work together across practice areas and disciplines to
craft the solutions and strategies that make our clients
matter more than the competition. That’s part of our
“Matter More” philosophy, which is manifested not just
in the programs we design, but in the partnerships we
build with our clients.
HERE’S WHAT WE DO REALLY, REALLY WELL:
Even before “CSR” was a term, there was the idea of just
doing good things, and it has always been part of MWW’s
corporate ethos. We are committed to continually
challenging ourselves to find new, sustainable and
impactful ways to Matter More to our clients,
employees and communities.
CONSUMER LIFESTYLE MARKETING
CORPORATE COMMUNICATIONS
DIGITAL / SOCIAL MEDIA MARKETING
FINANCIAL COMMUNICATIONS
HEALTH / WELLNESS
PUBLIC AFFAIRS / GOVERNMENT RELATIONS
RESEARCH / INSIGHTS
SUSTAINABILITY
TECHNOLOGY / DIGITAL CONTENT
VISUAL BRANDING
MATTER MORE

CLIENTS AND CASE STUDIES
We know that citizenship is very much top of mind in many companies today, but there’s a wide gap
between wanting to do something and doing it in a way that is sustainable and has an impact. To
help our clients bridge that gap, we create sustainable and impactful citizenship programs that are
intrinsically linked to a company’s overarching business strategy.
MATTER MORE: CLIENTS AND CASE STUDIES04
HERE ARE A FEW EXAMPLES OF PROGRAMS WE ARE PROUD TO SUPPORT:

The New Jersey Economic Development Authority selected MWW to manage a public relations and
advertising initiative to raise national and local awareness that the Jersey Shore is open for business
and ready for the summer following Superstorm Sandy. Dubbed “Stronger than the Storm,” the campaign
highlighted the region’s ongoing recovery and preparedness for the summer of 2013 tourist season.
MWW’s consumer campaign enlisted locals and tourists alike to have fun in the sun at events ranging from
sandcastle building to free boating to celebrity concerts, all to bolster the state’s economy. After all, the shore
composes the largest portion of New Jersey’s $38 billion tourism industry and is a major source of jobs and
economic activity. In addition to being a central component of the state’s economy and workforce, the Jersey Shore
is one of our nation’s great environmental and recreational treasures.
Starting on Memorial Day, MWW worked tirelessly to promote the campaign through events, social media, and
traditional media. By Labor Day, results were tremendous – MWW garnered over 319,000 supporters to attend 43
events; placed 1,740 articles seen by over 1.25B readers; and kept over 103,000 online fans and 202 million Twitter
users up-to-date throughout the summer.
NJEDA

MWW is an integral partner in building and expanding our CSR
programs. With the Samsung Mobile App Academies, the team
brought new ideas and partnerships to the table to create a
program that was truly rewarding for the students.
CINDY CHANG / MARKETING MANAGER / SAMSUNG TELECOMMUNICATIONS AMERICA
MWW helped Samsung create its Mobile App Academies, now in its second year. The program, which introduces
high school students to the growing mobile applications industry, is held on top college campuses, such as MIT
and UC Berkeley, across six U.S. cities. Leaders in mobile technology and app development speak to students
and encourage them to explore career paths in technology, while also giving them the tools to develop “the next
big thing” in mobile applications.
At the conclusion of the program, which was developed in partnership with Scholastic, the students have an
opportunity to present their app ideas for a chance to win a college scholarship. In 2013, the events were
enormously successful in each city, with hundreds of students applying for one of only 30 spots.
SAMSUNG

MWW has played a key role in not only promoting our longstanding community programs, but
looking at the need throughout our communities and developing new initiatives that address those
needs. They leverage their expertise to help position our band as a leader in the Quick Service
Restaurant industry as well as a good community partner, which is of the utmost importance to us
as local business owners.
JOSH KAUFMAN / MCDONALD’S OWNER / OPERATOR AND CHAIR OF THE MCDONALD’S NEW YORK TRI-STATE PR COMMITTEE.
In representing McDonald’s New York Tri-State
area restaurants, MWW has taken an active role
in supporting the commitments the independent
McDonald’s Owners and Operators have made to giving
back to the local communities that they serve.
From conducting media outreach on behalf of the
Ronald McDonald House Charities Scholarships to
promoting the wonderful work the Ronald McDonald
Houses do, we ensure the community is aware of the
brand’s efforts. In 2012, MWW saw the opportunity to
leverage McDonald’s resources to empower community
organizations to run effective nutrition programs in the
regions where McDonald’s operates.
This resulted in “McDonald’s New York Metro Nutrition
Network,” a nutrition education initiative to provide
seed funding to community organizations for nutrition
awareness and education programs. We also leveraged
our expertise in Public Affairs to promote this goodwill
among key public officials within the Operators’
communities. The award-winning program saw
tremendous results, and is now in its second year.
MCDONALD’S

As a business with a strong commitment to its community and experience in environmental policy,
MWW was uniquely poised to guide Verizon through hosting its annual sustainability forum. MWW
recommended a program that wasn’t just strategy – it was tried-and-true success, refined as a
result of their best practices and previous programs for Verizon. We appreciated their counsel –
and so did the attendees!
ALBERTO CANAL / VP OF CORPORATE COMMUNICATIONS / VERIZON
VERIZON
In December 2012, Verizon hosted a forum to help
small businesses in California access information
and gain support for investing in sustainability.
While large companies have recognized the benefits
of embracing environmental sustainability policies,
small businesses are often unaware of the economic
benefits of going green and may be tentative in
seeking out more information.
Verizon’s forum let small business know that they
can reduce their impact on the environment and
save money at the same time. MWW acted in close
partnership with Verizon to develop objectives for the
forum, select the best speakers and presenters, and
spread the word to small businesses.
MWW was also a key participant in the forum
itself, with MWW leadership both presenting and
moderating discussions on improving sustainability
and access to information.

The Wunder Project is a nonprofit organization dedicated to curing colon cancer. It’s truly a
movement – a partnership between Gloria Borges, a Stage IV Colon Cancer warrior, and
Dr. Heinz-Josef Lenz, a world-renowned doctor and clinical researcher – with a clear mission
to cure colon cancer within the next ten years.
WUNDER PROJECT
MWW supports The Wunder Project in its work to call
upon corporate donors, grants and personal donations
and raise $250 million in a two-year fundraising
campaign, with all funds going directly toward research.
MWW nationally launched the Project to key media
verticals, including health, philanthropy, and LA local
and national news. By timing the launch to coincide
with March’s Colon Cancer Awareness Month, MWW
provided a timely news hook across media channels.
Over a three-month period, MWW prepared for the
launch, creating all internal and external materials,
launched The Wunder Project, and set up media
momentum for the founder, Gloria, to continue the
Project’s success with fundraising. The results were
significant, with nearly 225MM media impressions
and 333 placements. Top coverage included: TODAY,
CNN’s Sanjay Gupta, Yahoo! News, ABCNews.com,
SHAPE.com, NBC Latino and Metro New York.

The value proposition that MWW brings to the table – understanding how to strategically
link business and philanthropy in a cohesive communications strategy – is invaluable to my
entrepreneurial company. I always say that I find business through personal and positive
relationships, and so I’m glad to be working with my friends and colleagues at MWW.
KEVIN LILES / PRESIDENT AND CEO OF KWL ENTERPRISES
KWL ENTERPRISES
Kevin Liles, former President of Def Jam Records
turned serial entrepreneur and entertainment marketing
executive, is committed to helping young people realize
their full potential. He is an advocate for academic
life education, entrepreneurship, employment and
empowerment. Through his KWL Enterprises holding
company, foundations of his own, and participation
in several community organizations, Kevin spends
countless hours giving back to the community.
MWW helps Kevin Liles leverage his brand and profile
to create opportunity for young people across the
country, including through support of his Make It
Happen Foundation and the Kevin Liles for a Better
Baltimore Foundation. From the annual Back to School
festival for public school students hosted by the Kevin
Liles for a Better Baltimore Foundation, to the Make
It Happen Summer Business Academies at college
campuses across the nation, these endeavors offer
exposure that attendees may not otherwise experience.

Known for their “goode” take on food, wine and life,
Murphy-Goode has launched a new red, blended
varietal - Homefront Red. Incorporating Syrah, Merlot,
Petite Sirah and Zinfandel grapes, Homefront Red
is a great sipping wine and the perfect companion
to tailgate season, pairing well with grilled dishes
and marinades. Beyond its food-friendly qualities,
Homefront Red offers much more – relief for veterans
and military families in need. For every bottle sold, a
portion of the proceeds from Homefront Red will go to
Operation Homefront, the non-profit organization that
provides emergency financial assistance to veterans
and their families. Murphy-Goode hopes to raise
$300,000 from the sales of Homefront Red.
MWW is honored to launch Homefront Red on a
national scale to key media, including food, wine,
philanthropy and military verticals. The wine launched
in September 2013, and pre-coverage included The
Daily Buzz, and secured media desksides with Wine
Spirits Daily, Chicago Tribune, Minneapolis Star-Tribune
and Reverse Wine Snob.
Sonoma County’s Murphy-Goode winery was thrilled to partner with MWW to help launch our biggest CSR
partnership to date – working with Operation Homefront. The national non-profit provides emergency
financial and other assistance to veterans and military families in need, and Murphy-Goode this year
elevated its support to more than $300,000 with the launch of its new Homefront Red wine. MWW helped
our winery engage traditional and online media to leverage the partnership, generate additional media
coverage of the wine, and bring more attention to this great wine and important cause.
JASON HUNKE / SVP OF COMMUNICATIONS, JACKSON FAMILY WINES
MURPHY GOODE WINERY

05
MATTER MORE TO THE PLANET
SUPPORTING SUSTAINABLE PRACTICES
CARBONFUND.ORG
CARBON OFFSETS
MWW OFFICES
STORIES OF EMPLOYEES
MATTERING MORE

MATTER MORE TO THE PLANET05
CARBONFUND.ORG
MWW leads by example, committing to being CarbonFree®
through a partnership with Carbonfund.org, the country’s
leading non-profit organization offering carbon reduction and
offset solutions.
In 2012, in addition to our annual offsetting, MWW planted
200 trees on Earth Day – one for each of our employees – to
celebrate seven years of partnership with Carbonfund.org.
With support from Carbonfund.org, MWW has reduced the
carbon impact from our business operations, totaling more
than 8,625 metric tons of CO2 mitigation which is equivalent
to the electricity usage of 1,291 homes for one year. That’s
also equivalent to the emissions from more than 20,058
barrels of oil consumed or to taking 1,797 cars off the road
for one year.
CARBON OFFSETS
Starting in 2013, MWW now supports three types of carbon
offset projects – renewable energy, energy efficiency, and
forest – as each play an important role in the fight against
climate change. MWW continues to stay at the forefront
of research and practice in the sector, and will continue to
support innovative ways to protect our planet in the years
to come.
SUPPORTING SUSTAINABLE PRACTICES
It’s been five years since the launch of MWW’s formal initiative to incorporate environmentally
responsible and sustainable actions into all aspects of our business. Over the years, our Sustainable
Solutions practice has integrated cutting-edge knowledge with technology and communications to
create innovative approaches for both MWW and its clients. There are many reasons we chose to be
a green company, but it boils down to one simple fact – we want to give back to the planet by doing
our part. Here’s how:

MATTER MORE TO THE PLANET; MWW OFFICES05
MWW OFFICES
We recognize that our individual actions have a great impact on the environment in 2012 our offices
came together to agree on a plan of action to help reduce our environmental footprint. As a result,
our CSR committee has employed the following practices across all offices for the past two years:
• Recycle approximately 12,000 pounds of newspapers annually
through municipal recycling plant
• Eliminated the use of plastic water bottles (estimated at 33,750
bottles annually and replaced with a filtered water system
• Reduce all non-essential paper and plastic products
• Utilize 100% recyclable copier paper
• Eliminate all non-essential personal printers by utilizing
networked copiers
• Reduce the duplication and use of hard-copy subscriptions with
electronic subscriptions through the services of cSubs
• Utilize one primary office supply vendor with a central
approval process that defaults to contracted environmentally-
friendly products
• Consider only LEEDS certified buildings when renewing
office leases
• Continue to donate to Carbonfund.org to offset MWW
carbon footprint
• Use video conferencing in place of airfare travel,
when applicable
• All computer monitors and office copiers are defaulted
to “sleep mode”
• Utilize reusable cartridges through corporate recyclable program
with certified recycling toner vendor
• Sensor lights installed in many of our commonly used
conference rooms, work areas and offices that automatically
turn on and off overhead lighting
• Use EPA-certified recyclers to dispose of or recycle all computer
or electronic equipment in a environmentally correct manner
• Use only energy-efficient appliances and light bulbs,
where applicable
• Continuetoperiodicallysendoutemployeeawarenessreminders

MATTER MORE TO THE PLANET: MWW OFFICES05
CHICAGO, IL
NEW YORK, NY
DALLAS, TX
SAN FRANCISCO, CA
EAST RUTHERFORD, NJ LONDON, U.K LOS ANGELES, CA
MWW OFFICE LOCATIONS
TRENTON, NJ WASHINGTON, DC

My nephew, Charlie, was born with a congenital disorder
affecting both kidneys called bilateral hydronephrosis. He
was diagnosed with the condition pre-birth. My sister, Linda,
did everything she could to learn about his condition and how
we could best deal with the challenges that he might face
because of it. Through her research, she learned of the National
Kidney Foundation (NKF), which was a fantastic resource for
information – and has been ever since.
Charlie underwent surgery to help repair his issues and bears two
scars on his sides as battle wounds – which he playfully refers to
now as his “shark bites.” He is now six years old and, thankfully,
in very good health.
Since Charlie’s birth, together with our family, we have made it our
mission to educate others about the importance of kidney health
and the work that the NKF is doing. My sister is heavily involved with
the organization and has been asked to speak at several of NKF’s
Galas to tell Charlie’s story. She and my niece, Loren Kate, were even
featured on all of the NKF’s marketing materials this year.
Annually, we walk the NKF’s Northern New Jersey 5k and
support the event with fundraising efforts on behalf of Team
Charlie. Funds raised from the Walk support the NKFs programs,
including public and professional education, free kidney health
screenings and patient advocacy. Northern New Jersey walkers
raise over $100,000 annually – and counting.
The effect this little boy has had on all of us is truly amazing.
Charlie has taught us all that when you support a cause close to
your heart, you can make an impact on the
lives of those who need it most.
Loren Waldron, VP, East Rutherford – National Kidney Association
Since Charlie’s birth, together with our family, we have made it our mission to educate others about the
importance of kidney health and the work that is being done by the National Kidney Foundation.
STORIES OF EMPOYEES MATTERING MORE: LOREN WALDRON

06
GOOD MATTERS
PRO BONO
EMPLOYEE ENGAGEMENT
EMPLOYEE ACTIVITIES

GOOD MATTERS06
MWW’s public relations services matter more to not just for-profit businesses, but also the non-
profits that change lives in their communities. We share their passion for mission-driven work,
and are committed to helping them drive much-needed impact.
From feeding our communities to taking care of children
on a global scale, giving back is a core value at MWW.
Through Good Matters, a company-wide volunteer and
CSR program, we are public servants who walk the talk.
This year, through our leadership of A Billion +
Change – the national campaign to mobilize billions of
dollars of pro bono and skills-based service – we have
recommitted to the goal of empowering employees to
use their talent to make a difference. MWW is creating
a culture of citizenship that addresses our nation’s
greatest needs, all through the individual contributions
of our talented staff.
PRO BONO
NFTE
A BILLION + CHANGE
IT GETS BETTER
THE FRIEND MOVEMENT
GOOD MATTERS
EMPLOYEE ENGAGEMENT
ANTI-POVERTY
LETTERS TO SANTA
JEANS FOR TROOPS
TOOLS 4 SCHOOL
HURRICANE SANDY RECOVERY
BERGEN COUNTY HABITAT FOR HUMANITY

MWW continues to have an impressive track record of bringing NFTE’s message to the masses
through a strategic media relations campaign resulting in influential coverage. Additionally,
MWW’s ability to support and understand the importance of offering entrepreneurship education
to our youth to help reverse the trend of crippling youth unemployment, makes them a trusted
partner and one of our strongest NFTE allies.
AMY ROSEN / PRESIDENT AND CEO / NETWORK FOR TEACHING ENTREPRENEURSHIP
GOOD MATTERS: PRO BONO06
NETWORK FOR TEACHING ENTREPRENEURSHIP
The Network for Teaching Entrepreneurship (NFTE),
an organization long supported by MWW, inspires
at-risk youth to turn educational experiences into
starting their own businesses and succeeding in life.
NFTE programs for low-income students in 19 states
and 13 countries reinforce students’ critical thinking
skills and help them develop an entrepreneurial
mindset. As the only global non-profit organization
solely focused on bringing entrepreneurship
education to low-income youth, their work impacts
the lives of nearly 50,000 young people annually.
MWW continues to provide pro bono strategic media
relations resources for NFTE’s initiatives during a
critical time of growth for the organization – NFTE
just celebrated a milestone 25 years of operation,
and seeks to grow worldwide in coming years!
MWW has secured interviews and bylines for NFTE
leadership with CNBC, The New York Times, The
Wall Street Journal, The Huffington Post, CBS
Evening News, CNN’s Anderson Cooper 360, and
more. Additionally, MWW supports initiatives for
NFTE, including classroom programs, the annual
Dare to Dream awards dinner, annual National
Youth Entrepreneurship Challenge Competition and
the World Series of Innovation, NFTE’s experiential
classroom activity at Global Entrepreneurship Week.

As trailblazers in social impact and social innovation, we couldn’t be happier to have MWW join the
leadership team of A Billion + Change. Their support of our public relations and strategic planning
has helped us grow our audience and celebrate our success like we were one of their Fortune 100
clients. We look forward to working together in the year ahead as we inspire and engage more
companies to make pro bono service a part of their business culture.
JENNIFER LAWSON / EXECUTIVE DIRECTOR / A BILLION + CHANGE
A BILLION + CHANGE
A Billion + Change is a national campaign to mobilize
billions of dollars of pro bono and skills-based
service by 2013 to address core capacity issues our
communities face across the country and around the
world. Managed by an all-star roster of businesses
and non-profits working together – Deloitte, HP,
IBM, the Case Foundation, Points of Light Institute,
Corporation for National and Community Service, and
under the chairmanship of Senator Mark Warner –
the initiative transforms how businesses leverage
their employees to make a lasting impact on society.
MWW is honored to serve A Billion + Change as a
leadership partner by offering visibility, expertise,
infrastructure and financial resources. And in the
spirit of the campaign, MWW also provides pro bono
public relations services to promote the initiative’s
mission and goals. With support from MWW,
A Billion + Change announced the major milestone of
receiving over $2 billion in commitments to pro bono
service from more than 500 companies.

As an organization that is just three years old, the It Gets Better Project faces unique challenges
when it comes to finding the right way to talk about our evolution, growth and impact. We know
that without proper messaging, we cannot achieve our mission to inspire LGBT youth in need
worldwide. MWW has been a thoughtful and dedicated partner in helping us to find our voice, and,
as a result, the It Gets Better message continues to change lives throughout the world every day.
TED FARLEY / EXECUTIVE DIRECTOR, IT GETS BETTER PROJECT
IT GETS BETTER PROJECT
Beginning as a video movement, the It Gets Better
Project is a non-profit organization dedicated to
creating and inspiring positive change that affects
LGBT youth, showcasing and proving that it does get
better. And through fundraising, the project helps
celebrate momentous milestones for youth and
their allies. With chapters in more than 15 countries
worldwide, the project is a global resource for the
LGBT community, providing expertise in legal issues,
mainstream media, international resources and
community engagement.
MWW worked to help the organization re-focus its
efforts and refresh its messaging, with the goal of
establishing it as a national non-profit focused upon
a cause rather than a grassroots video movement.
As the project approaches its three-year anniversary
(9/21), MWW will lead a robust media campaign to
reintroduce the organization.

Our friends at MWW were very generous with their time, talent, and expertise as we launched our
‘New F Word’ campaign to prevent bullying. We didn’t feel like just another client. They really took
a vested interest in who we were and shared in our vision of making a difference in the community.
RONNIE KROELL / CO-FOUNDER / FRIEND MOVEMENT
FRIEND MOVEMENT
The Friend Movement is an edgy, national, anti-
bullying campaign that brings celebrity star power
like Leann Rimes, Adam Lambert, Darren Criss, Tim
Gunn, Rachel Dratch, Carmen Electra, and many
others to take an assertive stance against all forms
of social bullying. MWW conceived a plan to launch
The Friend Movement in 40 cities across the country
through individual, public photo shoots in each place.
The debut event was a tri-fold announcement of the
campaign, the photo shoots to the public, and the
high-profile charity concerts that would fund the
campaign. MWW crafted all messaging, all event-
related social media, and seeded individual celebrity
images from both the concert and the campaign’s
editorial to the media. MWW celebrated success
when the first campaign, The New F-Word, was
placed in top lifestyle and celebrity media targets
like MTV.com, KTLA TB, Just Jared, D-Listed, OK!,
US Weekly, Huffington Post, Extra TV, LA Times, OUT,
The Advocate, Guest of a Guest, and Perez Hilton.

The Center for Food Action has worked with individuals and families in crisis for nearly three
decades, and MWW has been a partner for more than a third of that time, helping the organization
prevent hunger and homelessness. Since 1998, MWW has donated $53,200, which has provided
about 3,600 people with seven-day food packages. In addition, a number of MWW employees have
volunteered, especially around Thanksgiving.
GOOD MATTERS: EMPLOYEE ACTIVITIES06
ANTI-POVERTY
Each Thanksgiving, MWW employees come together
to help ensure that the holidays are memorable for
families by donating items and helping to bag food
at the Center for Food Action (CFA). Working to
prevent hunger and homelessness and improve the
lives of individuals and families living in poverty,
MWW employees have donated the equivalent of
feeding 3,600 people with seven-day food packages
since 1998.
This year, MWW volunteers in New Jersey helped
the CFA facilitate massive food drives prior to
Thanksgiving, providing food for more than 13,000
people. Colleagues unloaded, sorted, and bagged
donated food for families all over New Jersey.

MWW has a lot to be thankful for during the holiday season. That’s why every year, employees are
eager to donate hundreds of hours, just in time for the Thanksgiving and Christmas celebrations,
to help ensure that the holidays are memorable for local families.
LETTERS TO SANTA
And perhaps Superstorm Sandy motivated MWW
employees to dedicate themselves to another long-
running program in MWW’s history, “Secret Santa,” an
initiative that brings cheer to hundreds of children in
need during the holiday season. MWW teams up with
Youth Consultation Services (YCS). Last year, MWW
sponsored over 50 children, personally selected and
delivered gifts, surprising children with their favorite
presents that, due to unfortunate circumstances,
their parents could not afford. In Sandy’s aftermath,
this program is more important than ever before.
The intermediary organization, YCS, cares for
approximately 1,500 at-risk and special needs
children by building happier, healthier, and more
hopeful lives within families and communities.
Whatever the child’s special education, mental health
or behavioral health needs, the caring YCS staff
offers individualized services to both the child and
family. With MWW’s support, YCS helps our children
find hope, and cultivate strength and resilience for a
brighter future.

MWW joined the GI Go Fund and the New Jersey Education Association (NJEA) for the 3rd Annual
“Jeans for Troops” Fundraising Drive in honor of Memorial Day Veterans. MWW employees had the
opportunity to donate $5 to the GI Go Fund and wear jeans to work to support veterans returning
home from Iraq and Afghanistan.
JEANS FOR TROOPS
The GI Go Fund is a non-profit organization that
provides transition assistance to all military
veterans, with a focus on veterans from the Iraq and
Afghanistan conflicts, by preparing them for the 21st
century economy, securing educational and health
benefits, and providing aid and assistance to low-
income and homeless veterans.
To further support this effort, MWW also works
with the Department of Labor to advertise all job
opportunities to veterans and their spouses. We
strongly encourage veterans to apply to our job
opportunities for consideration. We will continue to
look for additional avenues to support our veterans
and their families in their transition.

MWW’s employees pride themselves on tackling some of the toughest issues for clients – even
sometimes out of the public eye. Whether it’s rehabilitating an abandoned hospital, fighting for
reform, or protecting reputations, our teams work countless hours to ensure their clients are heard
by key influencers and decision-makers. So it should come as no surprise that when superstorm
Sandy ravaged New York and New Jersey, these professional men and women worked quietly, yet
diligently, behind the scenes to quickly assist those most in need.
SUPERSTORM SANDY RECOVERY
Employees called in favors from gasoline trucks
to hospital operations, offered counsel to state
leadership all the way down to local emergency
management, and sourced grant information and
funding partners for recovery organizations across
the region.
MWW New York and New Jersey team members
immediately mobilized to help on the ground.
Employees donated blankets, clothing, sheets,
toiletries, and bottled water, along with their time.
Several teams traveled to the hardest-hit areas of the
Jersey Shore to deliver these items to families .

Also during the holiday season, MWW employees came together
to give the gift that keeps on giving – gift wrapping for charity!
In collaboration with Habitat for Humanity of Bergen County,
MWW gift wrapping enthusiasts covered 4-5 hour shifts to wrap
gifts, collect donations, and publicize Habitat’s other events and
volunteer opportunities.
Just before the start of the school year, MWW offices collect
supplies for distribution to low-income and foster children. Last
year, the Tools 4 Schools program served over 170 schools and
educational programs.
BERGEN COUNTY HABITAT FOR HUMANITY
TOOLS 4 SCHOOL

As the daughter of a breast cancer survivor, I have always been
involved with organizations focused on building awareness and
finding a cure. It was only after becoming a breast cancer patient
myself that I realized the importance of advocating for families of
patients – especially children – to actively support organizations
that provide critical resources focused on helping loved ones
navigate the difficult journey of treatment and recovery.
I was always very familiar with the realities of breast cancer
and knew that despite the charity glamour status this disease
had reached, it was a very real and life-changing experience
for everyone it touched. When my own diagnosis came, as the
mother of two young children, I was astonished to learn about
the lack of resources for women who worked during treatment,
as well as a lack of programs to help families get the support
they need to overcome the crippling powerlessness of seeing
your loved ones suffer.
As part of my own recovery, I became a runner – and in the past
four years have led various race teams to fundraise for local and
national breast cancer charities. But more importantly, I’ve been
honored to be a volunteer and organizer for the American Cancer
Society’s Look Good…Feel Better® program. It is a free, national
service that helps women restore their appearance and self-image
during chemotherapy and radiation treatments; and I’m an avid
supporter of the ACS’s Hope Lodge®, facilities that provide free,
comfortable lodging for patients and their caregivers nearby to
treatment centers.
In addition to these ongoing activities, I serve in various roles as
a board member, advisor and organizer to other organizations,
including Susan G. Komen for the Cure, DonorsChoose.org and
Locks of Love, a non-profit organization that provides hairpieces
to financially disadvantaged children suffering from long-term
medical hair loss from any diagnosis.
While this important work continues to
build awareness and design research
that strives for a cure, I know that
my path is working alongside my own
family to provide the same hope and
healing that others gave us.
Shannon Eis, Sr. Vice President– From Supporter to Survivor and Ambassador
As part of my own recovery, I became a runner – and in the past four years have led various race
teams to fundraise for local and national breast cancer charities.
STORIES OF EMPOYEES MATTERING MORE: SHANNON EIS

I decided to join the Young Professionals Committee for the NJ
Chapter of the Leukemia Lymphoma Society (LLS) after my mother
was diagnosed in May 2010 with a type of cancer called Multiple
Myeloma. The LLS reached out to my mother and my family during
this time of need and helped in ways we would have never thought;
whether it was by offering to pay for carpooling services to and from
the hospital, or through simply sending a positive postcard to our
home, the LLS efforts provided much comfort.
When I heard about the opportunity to join the committee
through a friend, I didn’t think twice. The committee is
responsible for the planning and execution of a major, annual
fundraising event called Betting on a Cure that takes place
between May and June of each year. The committee has raised
close to $200,000 towards the LLS mission.
The LLS is the world’s largest voluntary health organization
dedicated to funding blood cancer research, education and patient
services. The LLS relies entirely on the generosity of individuals,
corporations and foundations to fund its lifesaving research,
patient education and support programs. This year was my third
year with the committee putting on this great event; ironically,
it was also during the timeframe where my mother’s cancer
relapsed. We remain very positive and we appreciate the support
that committee members and friends we have made through
the LLS have provided us. I have no doubt that this treatable
disease will eventually be curable, but it very much depends on
individuals who show the LLS their generosity.
I have made a commitment to help raise
funds for this great organization,
which holds a very near and dear
place in my heart.
Karen Vega, Sr. Digital Strategist, NY – Leukemia Lymphoma Society
I have made a commitment to help raise funds for this great organization, which holds a very near
and dear place in my heart.
STORIES OF EMPOYEES MATTERING MORE: KAREN VEGA

07
AGENCY AWARDS
INDUSTRY EMPLOYEE AWARDS 2012
AGENCY AWARDS 2013
AGENCY AWARDS 2012

INDUSTRY EMPLOYEE AWARDS 2012
PRNewsCSRAwards
CSR Professional of the Year: Michael Kempner
AmericanBusinessAwards-Bronze
Executive of the Year – Advertising, Marketing, Public Relations:
Michael Kempner
Maverick of the Year: Michael Kempner
AmericanBusinessAwards-Silver
Communications, Investor Relations, or PR Executive of the Year:
Michael Kempner
BulldogStarsofPR-Gold
Agency Professional of the Year: Michael W. Kempner
BulldogStarsofPR-Silver
PR Blogger of the Year: MWW Straight Talk by Michael Kempner
Corporate Communications Professional of the Year:
Carreen Winters
Crisis Management Professional of the Year: Carreen Winters
Digital Communications Professional of the Year:
Jared Hendler, EVP, Digital Creative Services
Public Affairs Professional of the Year:
Marilyn Thompson, EVP, General Manager
InternationalBusinessAwards-Silver
Communications, Investor Relations or PR Executive of the Year:
Michael K. Kempner, President and CEO
PRDailyAwards-HonorableMention
Lifetime Achievement: Michael W. Kempner,
President and CEO of MWW
PRNewsPRPeopleAward
PR Professional of the Year: Agency:
Michael Kempner, Founder, President and CEO
PRNewsPRPeopleAward
Government Public Affairs Professional of the Year:
William Murray, EVP, Public Affairs
PRNewsPRPeopleAward
PR Blogger of the Year: Carreen Winters, EVP,
Corporate Communications
StevieWomeninBusiness-Gold
Employee of the Year: Traci E. Carpenter,
Speechwriter/Content Editor
StevieWomeninBusiness-Silver
Female Executive of the Year -- Business Services --
11 to 2,500 Employees: Alissa Blate, Executive Vice President,
Global Consumer Marketing Practice Leader
StevieWomeninBusiness-Bronze
Maverick of the Year: Carreen Winters, Executive Vice President,
Corporate Communications Practice Leader
StevieWomeninBusiness-Bronze
Employee of the Year: Christine Marra, Account Director

AGENCY AWARDS 2013
PRNewsTopPlacestoWorkinPR
Inc. Hire Power Award: Marketing/Advertising Agency
PRNewsAgencyEliteAwards
Digital/Social Media
Reputation Management
Promotion of the Firm
HONORABLE MENTION: Consumer Marketing
InternationalBusinessAward
GRAND STEVIE AWARD: Best of IBA
NJBIZ
Best Places to Work in NJ
InternationalBusinessAward-Gold
Public Relations Agency of the Year in Canada and the U.S.A.
InternationalBusinessAward-Silver
Company of the Year - Advertising, Marketing Public Relations
AmericanBusinessAward-Silver
AmericanBusinessAward-Silver
Public Relations Agency of the Year
Midsize Agency of the Year – Under $50,000,000

AGENCY AWARDS 2012
BestinBiz-Silver
PR Agency of the Year
MarComAward-Gold
Comm/PR/Corporate Social Responsibility:
Making MWW Matter More
PRNews
Top Places to Work in PR
AmericanBusinessAwards
Best of ABA - PR Agency of the Year
PRNewsDigitalPRAwards
Digital PR Team of the Year: MWW Dialogue Digital
InternationalBusinessAwards-Gold
Public Relations Agency of the Year in Canada and the U.S.A.
InternationalBusinessAwards-Bronze
Most Innovative Company of the Year in Canada and the U.S.A.
Marketing Team of the Year
Midsize Agency of the Year – Under 50,000,000
Crisis Agency of the Year: Changing the Conversation through
Crisis Communication
BulldogStarsofPR-Bronze
Digital Agency of the Year: MMW Dialogue Digital
Corporate Social Responsibility Program of the Year –
Up to 2,500 Employees
Public Relations Agency of the Year
Company of the Year

I have always been an avid reader, so when I became a mom,
books and reading were a natural part of life with my son.
As my son started outgrowing his books, I wanted to find a place
to donate the books so other children could enjoy them.
While researching options, I found the statistics saddening –
children in economically depressed communities have 0-2 age-
appropriate books, with 60% having no books at home; without
books and basic language, children entering kindergarten start
school at a disadvantage.
My mission became to “pay it forward” with books to help
children in North Texas and to show my son the importance of
giving back to others. I set up shelves in my garage to collect the
books my son had outgrown and to gather books from family and
friends. I rallied two close friends (a fellow PR pro and a teacher)
to help get the project off the ground, and Little Hands Book Bank
was established to collect, prep and package books so a starter
library of books can be given to low-income children.
Little Hands Book Bank became a 501(c)3 non-profit charity in
2012, and we’ve collected more than 1,200 books in the last
year through book drives by moms groups, churches and other
organizations. I am proud of establishing Little Hands Book
Bank to share books with kids who need them and to encourage
families to give back to the community through book donations.
Jennifer Little, SVP, Dallas– Little Hands Book Bank (Board)
My mission became to “pay it forward” with books to help children in North Texas and to
show my son the importance of giving back to others.
STORIES OF EMPOYEES MATTERING MORE: JENNIFER LITTLE

08WHAT’S NEXT

WHAT’S NEXT
For more than 25 years, MWW has been committed to being a reliable and trusted corporate
citizen. We have made great strides in developing a business and culture that we are proud
of and we continue to seek out new and better ways to build our business for the future.
This report enables our leadership, partners and employees to track our progress, recognize
our achievements and identify areas for improvement.
We hope that by providing this report, we’ll give you a glimpse into MWW -- our company
culture, values, our people and our ongoing commitment to Matter More.

2012-2013 Corporate Citizenship Report

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2012-2013 Corporate Citizenship Report