Session 3: Building Economic Growth Through Clusters - Policy

This project has received funding from the European Union’s
Seventh Framework Programme for research, technological
development and demonstration under grant agreement no.
319907
http://www.cit.ie
Monday 28th and Tuesday 29th of September 2015
Proudly Sponsored by:
Faculty of Business and Humanities & Cork County Council
As featured in:
Programme:
• Session 1: Cluster Analysis - Academia.
Monday 28th 2:30 to 4:30pm Venue: Seminar Room, CIT.
• Session 2: Building International Collaborations - Industry.
Monday 28th 6:00 to 7:30pm Venue: County Hall Council Chamber.
• Session 3: Building Economic Growth Through Clusters - Policy.
Tuesday 29th 10:00 to 12:00pm Venue: CIT Council Chambers.
• Session 4: Cluster Organisation Development.
Tuesday 29th 2:30 to 4:30pm Venue: Seminar Room, CIT.

319907
www.be-wiser.eu
Effective clusters play a significant role in raising the competitiveness and innovative strength
of European businesses. Clusters are key facilitators of smart, sustainable and inclusive
economic growth within the EU Framework Programme for Research and Innovation, Horizon
2020, and National/Regional Research and Innovation Strategies for Smart Specialisation.
What is a Cluster?
What are the Key Ingredients of a Successful Cluster?

319907
www.be-wiser.eu
All Clusters are different, they differ by sector, membership, size and scale.
The biggest difficulty is we cant recognise a cluster when we “see” one!
What is essential to all is that they function, collaborate and co-operate.
Clusters need to be Personalised to fit their members NEEDS.
Clusters don’t need to be the next Silicon Valley to innovate and grow, they just need
to understand, how they function, their members and how to build on their
strengths & develop their weaknesses.
Clusters – Best Practice vs Effective Policy
Exception to the Rule

319907
www.be-wiser.eu
How to Understand Clusters
V-LINC is an expert methodology and software application which informs and develops policy
recommendations through mapping, visualising and analysing the strength of key
relationships within Cluster Ecosystems. V-LINC can be applied to any industry sector.
The V-LINC research team work in partnership with cluster organisations and
regional/national authorities to develop strategic short, medium and long term policies based
on Regional/National strengths and capabilities.
www.bewiserconnect.cit.ie

319907
www.be-wiser.eu
Policy Makers Presenters
Joan Martí Estévez
Director of Cluster Development
ACCIÓ (Catalan Agency for Competitiveness)
jomarti@gencat.cat @JMartiClusters
Tamara Högler
Head of Innovations and International Affairs
CyberForum e.V., Karlsruhe, Germany.
hoegler@cyberforum.de @CyberForum
Dr Ruslan Rakhmatullin
European Commission
Smart Specialisation Platform (RIS3)
ruslan.rakhmatullin@ec.europa.eu

319907
http://www.cit.ie
Running order for Session 3: Building Economic Growth
Thursday 10th of September 2015 13:00 – 14:00
www.cit.ie/vlinc
Tuesday 29th 10:00 to 12:00pm Venue: CIT Council Chambers
Opening of Workshop series by Mrs Orla Flynn, Vice President for External Affairs, CIT.
• Introductory speech by Dr Ruslan Rakhmatullin, European Commission, RIS3 Platform.
• Tamara Högler (CyberForum) & Joan Martí Estévez (ACCIÓ) discuss the Economic Benefits of
Regional Cluster Policies in Karlsruhe and Catalonia. Including:
1) Clusters contribution to economic growth and job creation,
2) Developing relationships with government, state agencies and local authorities and
3) Collaboration with Policy makers for policy and strategy.
Q&A

319907
Session 3
Building Economic Growth Through Clusters
Tamara Högler, Head of Innovations and International Affairs,
CyberForum e.V.
Cork, 29.09.2015

319907
www.be-wiser.eu
Technology Region Karlsruhe
• Established 1987 as regional action group, called „TechnologyRegion“
• Comprises one regional federation, ten cities, and four counties
• Acting together in order to optimise cooperation between economy, science, culture, and
regional public administration
• > 1.25m citizens
• > 70,000 companies
• > 450,000 employees
• Competence emphases of research and industry:
• ICT, nanotechnology, microsystems technology, mechatronics
• Chemical technologies and material engineering
• Robotics, process and production technologies
• Automotive engineering, energy technologies
• Environmental and biotechnologies
• Process engineering, medical technology
• Specific strength in B2B-Business and IT operating industries
8

319907
www.be-wiser.eu
Karlsruhe – A Medium-Sized City with
Huge Opportunities
• Karlsruhe is a European ICT Hub (4th place among > 1,000 regions, only Munich, London and Paris
ahead)
• Karlsruhe is a German ICT stronghold and participant of the German Software-Cluster
• 99% SMEs, but also large companies (SAP, Siemens, Bosch, United Internet, …)
• Many Hidden Champions (e.g. security, logistics, traffic management)
• Many companies and research facilities are involved in the top cluster „Electric Mobility South-
West“
• Outstanding research facilities
• Karlsruhe Institute of Technology (largest German research facility)
• FZI Research Centre for Information Technologies
• 3 Fraunhofer institutes
• Many citizens are tech- and media-savvy
• 13 of 100 citizens possess an own domain (2nd place in Germany after Munich)
• 12 of 100 citizens use cloud applications (top position in Germany)
• Largest regional German ICT cluster => CyberForum

319907
www.be-wiser.eu
Cyberforum
… Who we are & what we do
1997
Inception
1000
IT Start Ups
4000
New
Employees
>1000
Members
23.000
Staff
600
Trainees
33
Employees
2015
Today
Multiple
Certifications* as one
of the best IT-
clusters in Europe!
1

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Our vision:
Connect.Combine.Cooperate.
h

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Vision
HighTech.Entrepreneur.Network. in the TechnologyRegion
Karlsruhe:
„We are engine and competence centre for a internationally
attractive ICT location“
We support…
… the whole company lifecycle
Idea Foundation Early
Growing
Growing Maturity
05/10/201
5
12

319907
www.be-wiser.eu
Our companies
• CyberForum is a network that connects more than
1.000 companies
• Core competencies are
– IT (e.g. telecommunications, all kinds of IT services, CRM,
IT security, all kinds of (mobile) apps, gamification….)
– HighTech (e.g. quadcopter, robotics

319907
1. Information &
Communication
2. Training &
Qualification
3. Cooperations 4.Marketing & PR
5. Inter-
nationalisation
• Database of
members
• CyberForum
Website
• Newsletter
Service
• Networking
Services
• More than 140
events per year
• ….
• Workshops/
Seminars
• RoundTable
• CyberCircle
• Special Interest
Groups
• Regional
Congresses
• Mentoring &
Coaching
• Educational
initiative
• Knowledge
transfer
• ….
• Mobile Region
• KA-IT-SI
• CyberCircle
„HR &
Recruiting“
• Economic
Development
Department
• Business-
Angels at
CyberForum
• ….
• Lobbying for
members
• PR
• Representing
the region at
national and
European level
• ….
•Projects:
• CLOE
• NICE
• IT2R
• iRegions
• ClusterIx
• IT2R II
• CentraLab
• Be Wiser
• UPSIDE
• Activities
• B2B matching
events
• Delegations
• Mapping
• Internationalisa
tion services
OUR 5 PILLARS FOR REGIONAL ECONOMIC GROWTH
JUST A FEW EXAMPLES OF OUR SERVICES
14

319907
Example: Offerings by Department
for Company Development
Pre-
foundation
Foundation Start-Up
CyberLab
Exi compact & intensive councelling
Partner-Matching (TeamUp)
HighTech.Business.Network.
Growth
BoostCamp
Workshops & RoundTables
CyberChampions Award
Business Angel network
Mentoring & Coaching

319907
www.be-wiser.eu
Being Connected!
•National level:
• One of the coordination sites for Europe´s largest software cluster „Emergent
software for the digital enterprise“
• BITMi: Association for IT in SMEs
• Smart BusinessIT
• CCIs in the region
•International level:
• Business Roaming Agreement (BRA): 67 clusters and similar initiatives linked
– worldwide!
• Cooperation Agreements with e.g. SCS (Secure Communication Solutions
cluster, Sophia Antipolis), EDIT (cluster in Lyon / Rhône-Alpes)
• Tightly connected to European clusters, research institutions etc. via EU-
projects (iRegions, CentraLab, IT2Rhine, UPSIDE, Be Wiser…)
16

319907
www.be-wiser.eu
Benefits for our members
• Services for the whole company lifecycle at first-hand
• Connected to many other clusters & institutions -> „network of networks“ -
> additional services, interlinkage of experience
• 18 years of experience
• Networking events
• new business opportunities
• knowledge transfer
• Visibility! PR! Lobbying! National & international!

319907
Our national Digital Transformation
Eco-system
Cyber
Forum
Software
Cluster
TRK
Electro
Mobility
SW
SIG
KAITSi
SIG
MCC
AEN
EDD
SCKA
FZI
KIT
DICE
FHI
SmBIT
BW
con
BMWi
BITMi
BW
IHK
MFG
Cyber
Lab
HoLL

319907
Tamara Högler
Head of Innovations and International Affairs
Email: hoegler@cyberforum.de
Thank you for your attention!

Cluster policy. The case of Catalonia: a
pioneer country
Cork, Ireland, 29th September 2015

Population: 7,539,618
16% of the Spanish population, similar to the population of
Switzerland
Area: 32,106 km2
GDP: € 208 bn
18.7% of Spanish GDP, similar to countries like
Israel or Finland
GDP per capita (ppp 2012): € 27,442
Catalonia: 117.2
Spain: 99.4
EU-27: 100
1% of world’s science production, bigger than Austria
Sources: INE , Eurostat , Idescat
Introduction
A Snapshot on Catalonia

CLUSTERS IN THE WORLD
2001199719921980
Regions and
countries with
initiatives
based on
cluster
development
•+
•-
Emilia-Romagna
Toscana
....
Basque Country
Scotland
Arizona
Catalonia
Massachusetts New Zealand
Costa Rica
California
....
Sweden
Turkey
Lithuania
Austria
Jordanian
México
South Africa
....
France
Estonia
Denmark
Slovenia
UK
Minas Gerais
...
1990 2003
Aprox. More than
3.000 initiatives in
different countries
and regions (*)
2005
Pakistan
Kazakhstan
Poland
….
2015
(*) Estimation from TCI,European Cluster Observatory 2011
Clusters: a global phenomena

Cluster (“wild cluster”)
“Clusters are geographic
concentrations of interconnected
companies, specialized suppliers,
service providers, firms in related
industries, and associated
institutions in particular fields that
compete but also cooperate”
Michael E. Porter
Footwear industry
Raw materials
(recolectors)
Leather tanners
Fontanellasi Marti
Vidal Bosch
Curtidos Badia
Apparel industry
Goes SA
Torras SA
(...)
Chemical
products
Cleaning and
tanning
Adovinbe
Warehouse
Buyers
Associations
Unió d’adobadors
CEC-FECUR
Gremi de Blanquers
Technological
Centres
AIICA
S
L
A
U
G
H
T
E
R
H
O
U
S
E
S
Other end-users
Cluster initiative
“Cluster initiatives are organised
efforts to increase the growth and
competitiveness of clusters within
a region, involving cluster firms,
government and/or the research
community”
Örjan Sölvell, Göran Lindqvist & Christian Ketels in
The Cluster Initiative Greenbook (2003).
Mapping Analysis
Implementation
Institutionalization
Mentoring
Monitoring
Evaluation
Cluster association
Cluster organizations are entities that
are managing and representing a
cluster initiative.
A cluster organization does not
necessarily have members, but it
provides services to the cluster
initiative participants.
A cluster association is a not for profit
legally formed entity gathering
businesses and other stakeholders
involved in cluster initiatives
Cluster policy approach

 Catalan productive fabric is very
concentrated in clusters (40% of total
industrial turnover).
 Economy mainly composed by SMEs (99%
of total firms).
 Cluster policy allow to intervene on
endogenous assets with limited budget.
 Working at cluster level represent a good
way of structuring strategic dialogue
between Government and other
stakeholders.
 Economies of scale at analysis and action
level.
Why introducing a cluster policy in Catalonia?

Cluster policy: main characteristics
• Proactive
• Positive
• Adaptive
• Flexible
• Accountable
• Realistic

Leather tanners Igualada: s. XVIII and nowadays
Source: J. Nadal, Atlas de la Industrialización en España
1750-2000, Barcelona 2003
Source: Googlemap.
T. Megia, Infforme situació sector cluster pell a Igualada
Informe intern del OPI-SIE
Internal report – not published

By definition, there are no bad
clusters nor good clusters.
All clusters can be successful if they have the
right strategy

Don’t copy other countries. Be proud of what you are.

Policymakers: the good and the bad

Clusters as a tool for intersection with other policies
“The first 10 km are the
most difficult part of the
internationalization
process”.
Furniture cluster meeting with
Minister of Industry (in charge of
cluster policy)

Strategic change
Strategic change
Strategic change
Time
Evolution
Strategic Change

New challenges
Cluster challenge: to break the conventional wisdom from within

Our vision. World-Class Clusters
 Critical Mass
 Cross-sectorial
 Internationally connected
 Professionalized management

Catalonia:Innovating in cluster policy.
37
Locally concentrated
Defined by product
Territorial scope is
Catalonia
Cross-sectorial
to
From microclusters Clusters 2.0
Home products
Lighting
Taps
Furniture
Furniture

Cuiners de renom:
Adrià, Ruscalleda, Cruz...
Escoles de cuina:
Hofmann, CETT...
Revistes i programes especialitzats
Fires especialitzades:
Alimentària,
Hostelco, Forum gastronòmic...
Associacions:
Club Greco, AECOC
Centres de recerca:
IRTA, Fundació Alícia...
Foodservice cluster

Strategic Change
Process
Month 0 Month 4
Competitive analysis
Strategic Analysis
Definition main
characteristics of the sector
Strategic analysis
(competitive strengths)
Environment analysis
Business tendencies at
global level
Suggested actions for
companies
Suggested actions for
Government
Cluster monitoring
Publicpresentation
Action plan
Companies’ Strategic change
Technological change
Executive training
Internationalization
Benchmarking
Strategic Dive
Tailored actions
Cluster Methodology
Month 16
1
Understanding
the business
2
Changing the strategy in
the right direction
Set up
cluster
association
3
Stablishing
governance
Hiring
Cluster
manager
4
Guarantying
sustainability
Governance
Month 20
Analysis Udate
after 4 years

Packaging cluster
Beauty cluster
Gourmet Cluster
Energy efficiency
Cluster
Advanced materials
Cluster
Water cluster
Diverse critical mass
30 clusters, 1.200
companies

Seniors
Assistance
dependence
eCare
Healthcare
Mental
Health
eHealth MedTech
Food
Farma
Welfare
Beauty
Wellness
Leisure
Volunteer
Training
Education
entrepreneurship
Sport
Fashion
Comfort
and
Safety
Home
Automation
furniture
Lighting
Habitat
Smart
Rural
Smart
City
Residential
Care
Not a new cluster initiative for every new challenge

High
impact
Long termShort term
Low impact
Transformational
projects
Facilitation
activities
Strategic
change
process

Israel 2013Boston 2012
Silicon Valley 2014
 Team building
 Inspiration from an advanced ecosystem
 International connections
 Training in an international context
Québec 2015
International Mission of Catalan Cluster Managers

Denmark 2014Norway 2013
International Intercluster Meeting
 Cross sectorial opportunities at the international level
 Knowledge transfer between cluster managers
 International visibility

Sharing failures, some on intercluster.
150 intercluster project ideas in a 2 hour speed
meeting

Public entrepreneur
“They sentenced me to 20 years of boredom for
trying to change the system from within. I’m
coming now, I’m coming to reward them. First
we take Manhattan, then we take Berlin.”
Leonard Cohen

Smart incentives
• Support Program to cluster organizations
• Support Program for cluster companies to foster strategic
change

Cluster business cases with Business schools

Catalonia: A Holistic Cluster Ecosystem
1.200 active companies
in 30 clusters
Pro-clusters
Government since 1993
Business Schools
(IESE,ESADE)
training
Cluster Professionals
TCI Headquarters
Some world-leading
Cluster Consultants

Main takeaways
• Cluster policy main focus is to increase companies’
competitiveness. Therefore clusters are an instrument not a
goal.
• A robust cluster policy needs vision, leadership, a strategy, a
specialized team in the public sector, budget and a formal
evaluation.
• No improvisation, an cluster methodology is a must
• Be “uncool”, don’t follow the current
• Structure follows strategy

Go raibh maith agat!
Joan Martí Estévez
Director Cluster Development Division
jomarti@gencat.cat
Twitter:@JMartiClusters
LinkedIN: http://es.linkedin.com/pub/joan-martí-
estévez/10/433/34b

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