Learn more at http://www.myqaa.com Event apps are becoming a must have in all kinds of meetings and events, but it is easy to miss its full potential if you don’t have a good strategy in place. Since 2010 we have implemented apps for many events - conferences, tradeshows and corporate meetings, so we are now able to share with you the top 10 best practices to get the most value out of your event app.

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Techniques to Make the
Most of Event Apps
Rosa Garriga
Marketing & Communications

2. Agenda
Brief introduction to Event Apps & current trends
Top techniques to make the most of your Event App
Case studies where Event Apps enabled true interaction
Q&A

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63% of organizers use mobile apps for their conferences*
*Source: http://info.doubledutch.me/rs/doubledutch/images/mpi-research-state-of-event-apps.pdf

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85% is the adoption rate expected in 2015*
*Source: http://info.doubledutch.me/rs/doubledutch/images/mpi-research-state-of-event-apps.pdf

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Convenience, analytics & engagement
are the primary reasons why planners are using apps
*Source: http://info.doubledutch.me/rs/doubledutch/images/mpi-research-state-of-event-apps.pdf

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Event information in your participants’ pocket

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A way to express themselves and network

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Change is the only constant…
and even more so in event technology!

9. Techniques to Make
the Most Out of Event Apps

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Pick relevant features that most
closely match your objectives
and/or the needs of the
participants.
Get to know these features really
well.

11. Decide early on whether to use
an app.
Invest time researching what
app best fits your needs
and integrate it into the event
design.

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Get buy-in from all relevant
stakeholders...
...and brief them well in advance.
Include exhibitors, sponsors and
speakers.

13. Have someone tech-savvy
in the team.

14. Make sure it’s easy to make
last minute changes.

15. Ensure that wifi bandwidth
will be enough for the size of
your event (especially if it’s a
web app).

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Promote the App before and
during the event to increase
adoption:
1) Include the ticket in the App
2) Display an Event Wall
3) Send frequent updates
NB: We experience 65 to 89% adoption rate

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Integrate the App
into the Event Design

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Offer something that your
delegates can’t get anywhere
else.

19. Case studies

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Business Unit Convention
Objectives: Gather questions & strategic
feedback from the teams
200 Participants
Q&A, Practical Information, Agenda
90% Adoption Rate, 200 Questions
asked in 20 minutes
HTML 5 & myQaa App
myQaa Standard Product

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World Summit on Innovation: wise-
qatar.org / wise-app.org
Objectives: Provide information about the
event, interactivity & networking mobile
tool
1000+ Participants
Dedicated application with a private
access to participants of Wise
60% Adoption Rate, 560+ Question, 100+
Meetings requests
Dedicated App on Apple & Android
myQaa Standard Product

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Objectives: to provide digital guide,
increase networking between exhibitors
& buyers, offer sponsors exposure
30.000+ Participants, 80+ countries
Interactive Maps to show how to get to
exhibitors, searchable by different
criteria
Photo gallery connected to Flickr and
Instagram
Native app available on App store
Franchise Expo Paris - Reed Travel Exhibitions

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Brainstorming solution for 500 top
executives.
15 iPads
1 week to develop
Teambuilding event & sports challenge
facilitated with quizzes and a
leaderboard.
SNCF - Top executives meeting