UBA trends in shopper marketing and e-commerce

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BD myShopi

Presentation by BD myShopi on trends in shopper marketing for the shopper marketing section of UBA Belgium.

Marketing

www.myShopi.be www.myShopi.be
Mobile marketing in Egypt

www.myShopi.be www.myShopi.be
Mobile NFC payment in Turkey

Agile & consumer centric design
www.myShopi.be www.myShopi.be

Quest for mass reach
BD Group
www.myShopi.be www.myShopi.be

BD Group
International marketing & logistics distribution holding
• 135m Euro Revenu (2013)
• 600+ employees
• Active in Europe (focus on BE & ITA)
• Private equity owned
www.myShopi.be www.myShopi.be

Omni-Channel Activation Platform
#1 promo & shopping platform in BE
www.myShopi.be www.myShopi.be

myShopi in Europe
+3.5 million app downloads WW
93.021
454.000
www.myShopi.be www.myShopi.be
197.395
1.449.927
126.754
187.249
417.071
4000
APP DOWNLOADS
PER DAY
* status: May 2014

Trends in shopper marketing
www.myShopi.be www.myShopi.be

Purchase
Loyalty
Re-activation
Advocacy Care
www.myShopi.be www.myShopi.be
Awareness
Activatio
n
Re-activation!
Approach 1: B2C Consumer Decision Lifecycle

Approach 2: Consumer viewpoint
Consumer expectations
2.
Saving
3.
Facilitation
www.myShopi.be www.myShopi.be
1.
Inspiration

www.myShopi.be www.myShopi.be
1, INSPIRATION

www.myShopi.be www.myShopi.be
RTL Connect

www.myShopi.be www.myShopi.be
Clearchannel Connect

www.myShopi.be www.myShopi.be
@myShopi: leaflets, recipes

www.myShopi.be www.myShopi.be
Spotta – Reclamefolder.nl

www.myShopi.be www.myShopi.be
Pounce.mobi

@myShopi: cashbacks, coupons
www.myShopi.be www.myShopi.be

www.myShopi.be www.myShopi.be
Klikkapromo

www.myShopi.be www.myShopi.be
Fidmarques

www.myShopi.be www.myShopi.be
Shopkick - iBeacon

Wink – doorhanger with online discount codes
www.myShopi.be www.myShopi.be

www.myShopi.be www.myShopi.be
3, FACILITATION

@myShopi: shopping list, shop info, loyalty cards
www.myShopi.be www.myShopi.be

www.myShopi.be www.myShopi.be
Shopping list on smart watch

www.myShopi.be www.myShopi.be
Google Glass – Shop X

www.myShopi.be www.myShopi.be
Amazon dash

Starbucks mobile payment app: 14% of transactions
www.myShopi.be www.myShopi.be

www.myShopi.be www.myShopi.be
Walmart Scan & Go

www.myShopi.be www.myShopi.be
Makro mPoints app

Retailer app retention and frequency
www.myShopi.be www.myShopi.be

www.myShopi.be www.myShopi.be
AmazonCart - Twitter

www.myShopi.be www.myShopi.be
Conclusion

www.myShopi.be www.myShopi.be
Conclusion
Saving
Inspiration Facilitation
+ REACH
Philippe Van Ophem
philippe@myshopi.be
+32496161270
Toon Coppens
toon@myshopi.be
@me_toon
Agile & consumer centric

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UBA trends in shopper marketing and e-commerce

1. UBA session Trends in shopper marketing www.myShopi.be www.myShopi.be June 2014

2. Digital Entrepreneurship Philippe Van Ophem Toon Coppens Digital TV Mobile Wallet NFC & Internet of things Mobile Marketing www.myShopi.be www.myShopi.be eCommerce websites Mobile CRM Shopper activation

3. www.myShopi.be www.myShopi.be Mobile marketing in Egypt

4. www.myShopi.be www.myShopi.be Mobile NFC payment in Turkey

5. Agile & consumer centric design www.myShopi.be www.myShopi.be

6. Quest for mass reach BD Group www.myShopi.be www.myShopi.be

7. BD Group International marketing & logistics distribution holding • 135m Euro Revenu (2013) • 600+ employees • Active in Europe (focus on BE & ITA) • Private equity owned www.myShopi.be www.myShopi.be

8. Omni-Channel Activation Platform #1 promo & shopping platform in BE www.myShopi.be www.myShopi.be

9. myShopi in Europe +3.5 million app downloads WW 93.021 454.000 www.myShopi.be www.myShopi.be 197.395 1.449.927 126.754 187.249 417.071 4000 APP DOWNLOADS PER DAY * status: May 2014

10. Trends in shopper marketing www.myShopi.be www.myShopi.be

11. Purchase Loyalty Re-activation Advocacy Care www.myShopi.be www.myShopi.be Awareness Activatio n Re-activation! Approach 1: B2C Consumer Decision Lifecycle

12. Approach 2: Consumer viewpoint Consumer expectations 2. Saving 3. Facilitation www.myShopi.be www.myShopi.be 1. Inspiration

13. www.myShopi.be www.myShopi.be 1, INSPIRATION

14. www.myShopi.be www.myShopi.be RTL Connect

15. www.myShopi.be www.myShopi.be Clearchannel Connect

16. www.myShopi.be www.myShopi.be @myShopi: leaflets, recipes

17. www.myShopi.be www.myShopi.be Spotta – Reclamefolder.nl

18. www.myShopi.be www.myShopi.be Pounce.mobi

19. www.myShopi.be www.myShopi.be 2, SAVING

20. @myShopi: cashbacks, coupons www.myShopi.be www.myShopi.be

21. www.myShopi.be www.myShopi.be Klikkapromo

22. www.myShopi.be www.myShopi.be Fidmarques

23. www.myShopi.be www.myShopi.be Shopkick - iBeacon

24. Wink – doorhanger with online discount codes www.myShopi.be www.myShopi.be

25. www.myShopi.be www.myShopi.be 3, FACILITATION

26. @myShopi: shopping list, shop info, loyalty cards www.myShopi.be www.myShopi.be

27. www.myShopi.be www.myShopi.be Shopping list on smart watch

28. www.myShopi.be www.myShopi.be Google Glass – Shop X

29. www.myShopi.be www.myShopi.be Amazon dash

30. Starbucks mobile payment app: 14% of transactions www.myShopi.be www.myShopi.be

31. www.myShopi.be www.myShopi.be Walmart Scan & Go

32. www.myShopi.be www.myShopi.be Makro mPoints app

33. Retailer app retention and frequency www.myShopi.be www.myShopi.be

34. www.myShopi.be www.myShopi.be AmazonCart - Twitter

35. www.myShopi.be www.myShopi.be Voradius

36. www.myShopi.be www.myShopi.be Voradius

37. www.myShopi.be www.myShopi.be Conclusion

38. www.myShopi.be www.myShopi.be Conclusion Saving Inspiration Facilitation + REACH Philippe Van Ophem philippe@myshopi.be +32496161270 Toon Coppens toon@myshopi.be @me_toon Agile & consumer centric