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The DC Design Work Vault

BLACK BEAN
E N G A G E M E N T
The Brief
DC Design is an automotive design firm in India, popular for creating concept cars, prototypes
and redesigning existing cars into on road beauties. They are famous for catering to
automotive connoisseurs and the OEM sector.
With the launch of their new concept DC AVANTI, India’s first indigenous supercar, they were
looking forward to attract the younger generation of automotive enthusiasts.
Black Bean Engagement is involved in the development of their social media marketing
strategy and building of their offline and online presence.
Scope of Work
Website

with a custom Content Management System | mobile friendly

A visually rich website while ensuring that the website is light, easy and fast to load
– More at www.dcdesign.co.in
Website

with a custom Content Management System | mobile friendly

A timeline that educates users about the History of DC Design
Website

global ranking and page traffic
Testimonial
Black Bean designed a state of the art website for us that
really helped propel our virtual footfalls and also created
a good brand energy for us. DC Design unveiled the DC
Avanti at the Delhi Auto Show 2012 and Black Bean took
care of entire launch digitally, through a website,
social media and also through online conversation
management.
Facebook Posts
Facebook Posts
Twitter Posts
YouTube Posts
Social Media

Twitter

Trends

Posts

Reshares

Comments

Favourites

Conversion Rate
8%

600
Applause Rate
15%

500
400

Amplification Rate
77%

300
200
100
0

Conversion Rate – Comments per Post
Amplification Rate – Re-Shares per post
Applause Rate – Favourites per Post

12
20

1120

q1

q2

q3

q4

3 q1
01
-2

12
20

q2

q3

pt

Se
Social Media

Facebook

Trends
Conversion Rate
3%
Amplification Rate
10%

q3
q4

q2

2011-2012

q1
0

q1

50000 100000 150000 200000 250000

300000 350000 400000

2012-2013
q2

q3

sept.

Applause Rate
87%

Conversion Rate – Comments per Post
Amplification Rate – Re-Shares per post
Applause Rate – Favourites per Post

Posts

Reshares

Comments

Favourites
Social Media

YouTube

Trends

Posts

Reshares

Comments

Favourites

Conversion Rate
5%

3000
2500
Amplification Rate
31%

2000
1500
1000

Applause Rate
64%

500
0

Conversion Rate – Comments per Post
Amplification Rate – Re-Shares per post
Applause Rate – Favourites per Post

2
01
1-2
01
2

q1

q2

q3

q4

13 q1
20

12
20

q2

q3

pt

Se
Print Ads

News Paper
Print Ads

News Paper
Print Ads

Franchise Launch
Print Ads

Magazine
Results
•
•
•

Website views increased from zero to 60,000 per month
Acquired over 1.5 million fans on Facebook
Increased online brand presence and enquires for DC Design
Thanks for your time!
If you think anyone of this is interesting
Or most of it is just plain confusing
Or generally would like to meet us
Then do drop us a line!

alet@myblackbean.com +91 97640 01729
deepti@myblackbean.com +91 99232 1122
myblackbean.com
follow us @myblkbean

BLACK BEAN
E N G A G E M E N T

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DC Design Work Vault