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Goals:1) Get followers to stories in order to build social proof.  Thus need absolutely minimal and simple signup process (“Lazy Registration” philosophy: http://webjackalope.com/lazy-registration/) 2) Omit address book invites or Facebook invites for now.  People won’t invite their friends at the signup stage.  Get them to take viral action after they’ve done something (like follow or donate)Other resources: http://designreviver.com/inspiration/100-sites-with-outstanding-login-forms/ Current signup form: https://www.razoo.com/accounts/new 1) New signup form: ,[object Object]
Removing Username – we currently allow an email address to be used as a username.  So let’s just eliminate this unnecessary field altogether.  The login form will have to change to the following:
Remove “send me a monthly summary of my charities” - no need to bring this up now (?)
Remove double-password – we can send him his password if he forgot2) There are 4 paths that the user came in from to land on the  sign-up page:a) General Razoo homepage – see flow outlined in #3 below b) Clicked on Follow from Story page - take this user back to the Story page with the proper validation message from the Post-follow flow (see post_follow_flow.doc) c) Post-donate - the process is already baked into the Post-donate flow when we prompt the user to sign-up after a donation  (seepost_donate_flow.doc) d) Create a story – take this user back to the Create-Story wizard.  Whoever owns this Create-Story flow should make sign-up very seamless, perhaps using AJAX loads.  The signup form should have copy tailored towards this user: Start a Razoo account to:+ Create a fundraiser+ Claim a charity’s page+ Connect with donors 3) Post-signup flow for general sign-ups (from Razoo homepage)1. Update your public profile (w/how to change world, etc.)2. Give online to charities you already support3. Find inspiring stories of change to follow and fund4. Create a story page for raise money for your favorite charity

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  • 1.
  • 2. Removing Username – we currently allow an email address to be used as a username. So let’s just eliminate this unnecessary field altogether. The login form will have to change to the following:
  • 3. Remove “send me a monthly summary of my charities” - no need to bring this up now (?)
  • 4. Remove double-password – we can send him his password if he forgot2) There are 4 paths that the user came in from to land on the sign-up page:a) General Razoo homepage – see flow outlined in #3 below b) Clicked on Follow from Story page - take this user back to the Story page with the proper validation message from the Post-follow flow (see post_follow_flow.doc) c) Post-donate - the process is already baked into the Post-donate flow when we prompt the user to sign-up after a donation (seepost_donate_flow.doc) d) Create a story – take this user back to the Create-Story wizard. Whoever owns this Create-Story flow should make sign-up very seamless, perhaps using AJAX loads. The signup form should have copy tailored towards this user: Start a Razoo account to:+ Create a fundraiser+ Claim a charity’s page+ Connect with donors 3) Post-signup flow for general sign-ups (from Razoo homepage)1. Update your public profile (w/how to change world, etc.)2. Give online to charities you already support3. Find inspiring stories of change to follow and fund4. Create a story page for raise money for your favorite charity