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Case Study - (ARC) IMO Car Wash
1. Creating Awareness!
(ARC) IMO car wash"
mycleveragency" Case Study"
"
January 2012"
4 November 2011 | Facebook for Marketers
2. Full service social media agency that
teams up with companies to build their
brand equity by leveraging all forms of
the social web to create conversations,
increase word of mouth and build lasting
relationships.!
!
!
20. Car Washes for Life
Sweepstakes!
" Make the entry process easy by
avoiding app authorisation!
" Entrants needed to enter their name,
age and email for a chance to win!
" Created bespoke Facebook
Sweepstakes tab!
" Put fan-gate on top of the Sweepstakes
to encourage ‘Likes’!
37. Talking About This…!
" Is the number of people sharing stories
about the IMO Facebook Page!
" Stories include liking the Page, posting
on the wall and commenting!
" Increased people ‘Talking About This’
by 3,495% (during the awareness
campaign)!
!
38. Facebook - Weekly
Engaged Users
4 November 2011 | Facebook for Marketers
40. Weekly Engaged Users…!
" Is the number of people who engaged
with the IMO Facebook Page!
" Increased engaged users during the
awareness campaign by 3,324%!
" Engaged fans peaked at 1,580 people!
!
43. Weekly Reach…!
" Is the number of people who have seen
any content from the Facebook Page!
" Increased reach during the awareness
campaign by 2,569%!
" Reached peaked at 7,521 people!
44. Facebook – Weekly
Impressions
4 November 2011 | Facebook for Marketers
46. Weekly Impressions…!
" Is the number of impressions that came
from all of the IMO posts!
" Increased impressions during the
awareness campaign to 46,697 (at its
peak)!
