The document discusses a startup called Riot that provides location-based services and applications using a person's location. It explains that applications need user location for features like neighborhood alerts and contests. Riot protects user privacy and helps service providers increase customer satisfaction and retention through its Address ID system that assigns anonymous identifiers to locations and its APIs.

1. Location Based Services
Platform Provider
Startup Riot 2009
Venky Chinnathambi
Chief Technology Officer

2. Why?Applications need user location
Neighborhood news & alerts
Internet Beauty Contest
...Visit our site for more applications
1/15/2009 myGPSID 2

3. What?
Location Based Services Enabler
Privacy protection for consumers
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Improved customer satisfaction and
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retention for service providers
1/15/2009 myGPSID 3

4. How?
Address ID Registrar
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Address ID Format
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john@home - home address
john@atdc - ATDC address
john@anytext - any address
Web 2.0 APIs available
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1/15/2009 myGPSID 4