GROC 2013 Year In Review

2013 Year End Review
03/05/14

Genesee Regional Off-Road Cyclists G.R.O.C. PO BOX 25674 Rochester NY 14625

1

About GROC
• History:
– Founded in 2004
– NFP Status in 2011
– IMBA Affiliated Club Since 2004
Mission:
To be an inclusive community designing, building,
maintaining and riding sustainable shared-use trails

03/05/14


2

Volunteers Drive Success
View of volunteer hours and where they were spent

2,152

1st Year of Pilot
1st Year of Pilot
Program, Building
Program, Building
of Bay Park West
of Bay Park West
Trails
Trails

1,736
1,013

1,187
1,261

684

03/05/14


3

Value Of Volunteers

2013

2008
2009

2012

2011

03/05/14

2010


4

Serving Many Communities
Where are our members (2013) – based on over 1,025 registered users on GROC Web Site

03/05/14


5

GROC’s Park Stewardship
GROC Provides the following services in cooperation with the local land mangers for
each of these Parks:
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Trail Maintenance
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•
•

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•

Started in 2004
Home of the Fattire Festival
10 miles of trail on 85 acres

Ontario County Park
–
–
–

•

Started Pilot Program in 2010
Creating trail design from scratch as no official trails existed in this park
GROC Provided Trail maps and blazing and materials

Dryer Road Park
–
–
–

•

Started Pilot Program in 2010
Creating new trails and repairing and creating more sustainable trail system
GROC Provided Trail maps and blazing and materials

West Bay Park
–
–
–

•

Trail Design and building
Trail Blazing and mapping
Organization of regular work parties

Tryon Park
–
–
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•

Clearing
Repairing
Re routing

Started in 2007
Home of the Burning Bike Festival
15 miles of Trail on 100+ acres

GROC has volunteered over 1,127 hrs in other parks in the area.
Whiting Road in Webster, Finger Lakes Trail, Ellison Park, Webster Park

03/05/14


6

GROC Trail Crew
GROC Formed GROC trail Crew in 2011
The goals of this program was to organize
and bring new training to our volunteer
community
•

Trail Crew Meet Up Group
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–

•

250 registered volunteers
Hosting over 158 works days since 2011

Trail Crew Leaders growing
–
–

03/05/14

Over the last 3 years many new trail leaders have
emerged
The training by IMBA and by core GROC Trail
leaders is building a community of stewards who
understand sustainable trail building practices


7

GROC Recognition In The Community
Outstanding Asset Builder Award:

GROC Honored by Department of Human Services – Award was
accepted on Oct 1st. GROC nominated for this award by Mike
Cooper the Penfield's Director of Parks and Recreation. The Asset
Builder Award recognizes those who donate their time in an
effort to encourage our youth in leading positive healthy lives

03/05/14

Proclamation From County Legislature:

Dan Quatro and Debbie Draw authored the
proclamation recognizing GROC for our
volunteer efforts and contributions to our parks


8

IMBA
GROC Continues to work with IMBA and in 2013 will
become an IMBA Chapter
2012 Subaru IMBA Trail Crew join us in Rochester for 3
days of Training and presentations on Sustainable Trail
Building. Even better we got 2 Trail crews, Steve &
Morgan Lommele and Jake Carten and Jenny Abraham
really put on a fun and full three days.
Land Managers from Monroe County Parks, Victor
Parks, Penfield and others attended training with the
IMBA Crew
We continue to work with the county staff on trail
management I the pilot parks as well as outside of the
pilot program parks..

03/05/14


9

Other GROC Community Involvement
•

Single Track Academy
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–

•

GROC has a summer program for young adults that teaches mountain Bike Skills and much
more. This 6 week course focus on skills, health, advocacy, trail building, and sense of
stewardship for our parks and trails.
This program has been running since 2009

Pick Up the Parks – GROC supporting this event since 2010

IN 2013 We managed the Tryon Park clean up
The event in al the parks had about 600 volunteers and removed 16,000 pounds of trash from
our parks.

•

National Mountain Bike Patrol
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–

•

Events
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The Bike Patrol has been put in many hours on trails be representatives of the MTB
community
Safety and support of local events, Fattire Festival, S6, Hardcore24
Ellison Cyclocross
Fattire kids push pen

Featured in short film at the 2013 Greentopia Film Fetival
–
–

03/05/14

Single Track Nature is a film by Epic10, Don Casper
Film was focused on a GROC Single Track
program that brought city youth to join in a
Single Track Academy Program


10

GROC in the Community
•

Membership Dollars Go to:
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–
–
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•

trail signage
not for profit legal fees
materials for skills park
trail tools and other trail advocacy items
Insurance (1 million dollar policy, allows us to work in parks )

Memberships
–

–

03/05/14

GROC has had as many as 400 paying
members
over the last 5 years
2013 memberships 224


11

GROC communications
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Web Site:
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Email List
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1,241 subscribers
Avrg 30% open rate
Avrg 6% – 10 % click

Facebook
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•

Own top organic search for mountain biking and
single track in Rochester 13,000 + Unique Visitors
per year
Averaging 75,000 page viewed per year
Mobile app users – 600+ apple - 260+ Droid – v2
with trail conditions ready

774 likes
Decent engagement but could be better

Printed materials
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Brochures
Trail Map posters

03/05/14


12

Local Business Support
•

Bike Shop Involvement
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Local Bike Shops offering discounts for GROC members
Local shops also supporting Single Track Academy with sponsorships

Donations and Support
–

03/05/14

These groups have donated over $4,500 dollars over the last 3 years. The donations have been
presented to GROC for its Outstanding Mountain Bike Advocacy in the region.


13

What Has All This Effort Lead Too?
•

Education and advocacy in
our community to bring
shared-use trails into existing
within our local parks.

03/05/14


14

The Legalization of Mountain Biking in Monroe
County
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•

•

GROC Role

– GROC started this effort over 8 years ago
– The Ellison Parks Master Plan was the battle ground
for shared-use trails

GROC Tactics:

– Mobilize the mountain bike community
– Education campaign on sustainable trails and the
reality of Mountain biking as a sport in the US
– Attending all county meetings
– Letter campaigns that brought hundreds of pro
shared-use trails letters to county
– Working closely with Parks department and
legislators to navigate politics

Results:

– Law changed to allow shared-use trails at the prevue of the Parks Department
– IN 2014 the successful end to the Pilot Program in Tryon and West Bay Parks

03/05/14


15

Thanks To Be Given
•

Monroe County Parks Department
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–
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•

Larry Staub
Dave Renaldo
Mark Quinn
Victor Parks and Recreation (Brian Emleson)

Monroe County Legislators
– Dan Quarto
– Debbie Draw

•

All The Local Bike Shops and their owners

03/05/14


16

Thanks To Be Given
Hundreds of Volunteers

03/05/14


17

GROC 2013 Year In Review

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