Social media is an invaluable tool for creating brand-centric online communities. Core engagement principles can be translated across multiple platforms. Recognizing, nurturing, and engaging your members will open channels of authentic conversation that will amp up the volume of online communities of any size. By structuring your social media strategy with these key concepts in mind, you'll bring down the house by leveraging your online reach into real-life customer conversions. Presented at Social Media Rockstars in Morton, MN on September 19, 2013.

1. Photo: m0n5t3r on Flickr

9. Each of your brand’s
social network channels
is a community.

10. Photo: Generation X-Ray on Flickr

11. “On social media,
customers want to
engage with
personalities, not
product features.”
- Scott Monty

12. “Your customers don’t
innately want to follow
your company on Twitter
or friend you on Facebook,
or read your blog, or
watch your videos.”
- Jay Baer

13. “Share remarkable,
targeted content based on
needs/interests of
individual communities.”
- Pamela Vaughan

14. Photo: ZeroOne on Flickr

15. Listen.

16. Respond &
participate.

17. 83% deal with questions
or complaints sent to them
via social media.
But only 54% talk to and
actively participate in
online conversations with
consumers.
Source: InSites Consulting Survey of US Companies

19. “The difference between
an audience and a
community is which
direction the chairs
are pointing.”
- Chris Brogan

20. Identify & track
successful
interactions.
Then repeat.

21. “Said, woman, take it slow.
It’ll work itself out fine.
All we need is just
a little patience.”
- Axel Rose

22. “Building authentic,
connected communities
requires building trust...
If you are like most
humans, trust is
something that must be
earned over time."
- Kim Garst

24. Show them
you care.

27. Create community-
centric content

29. Photo: Dekoderek on Flickr

30. “Jab, jab, jab,
right hook.”
- Gary Vaynerchuk

31. Photo: Anirudh Koul on Flickr

32. Brand evangelists
tell your story
for you.

33. 90% of consumers online
trust recommendations
from people they know.
Source: Econsultancy

34. “I tell you folks, it’s harder
than it looks .
It’s a long way to the top
If you wanna rock ’n’ roll.”
- AC/DC

35. Photo: Kurt Christensen on Flickr

36. myklroventine.com
@myklroventine
/myklroventine
Questions?
everywhere else