This was presented on 19 May 2016, at Canvas Singapore, by Julia Tan, Head of International Partnerships & Content. It was followed by a panel discussion on Future Journalism with Mark Laudi (Hong Bao Media), Victoria Ho (Mashable Asia), Andrew Pickup (Microsoft), Alan Soon (The Splice Newsroom), Lau Joon-Nie (Newsplex). A review of the session to follow! Stay tuned. Download the report at bit.ly/journotrends16

1. #journotrends16
JOURNALISM
TRENDS
2016

2. WHO, WHAT, WHERE
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3. #journotrends16

4. 98%
Writing / Editing
60%
Social Media
51%
Photography
38%
Data Analysis
29%
Video
18%
Graphics
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5. Print Media Online News Youtube Periscope FacebookSnapchat LinkedInTwitter Other
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6. What a journalist
means…
1. Works with content
2. Strives to be objective
3. Tells a story and has an audience
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7. 3 KEY FINDINGS
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8. Personal Network
Press Releases Word of mouth
Social Media
Search
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9. The press release has been an integral part of the PR
industry since inception. PR professionals need to build
relationships with influencers by developing mutually
rewarding relationships.
In the earned space that means being useful to them. That’s
what makes the press release so compelling.
- Scott Guthrie
Digital Director for Influencer Relations at
PR agency Ketchum, UK
#journotrends16

10. What does it take
to be a successful
journalist?
1. Depth & knowledge
2. Versatility
3. Creativity
but not the ability to deliver stories fast…
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11. Pain points
1. Lack of time
2. Relevance in stories
3. Images & Videos
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12. I wasn't required to Tweet twice a day, seven days a
week, or post to Facebook daily, or shoot videos and
photos, or keep an eye on a fever chart of real-time
analytics on my stories and those of the staff. I wasn't
creating content to meet some artificial, cookie-cutter
standards that completely out of touch with my market. I
was, however, regularly committing MEANINGFUL ACTS
OF JOURNALISM, something I now have no time to do…
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“5years ago,

13. The economy, stupid
69% believes that publishers/media will continue to be their employer
15% believes that brands will pay for their salaries
10% believes, their subscription audience will be providing main revenue
3% believes revenue will come from philanthropy
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14. “Journalists are slow to accept change. And so are
media owners.
They have let nostalgia stand in the way of
developing new business models and formats.
We have to adapt to this new reality and landscape.
Our competitors sure have.”
Martin Schori
author Online Only, KIT and Foreign editor at
Aftonbladet.
#journotrends16

15. Sponsored content:
skeptics surrender..
“It is in conflict with the
objectivity criterion -
readers must be able
to trust my objectivity.”
“It will be a necessity
for survival to mix
editorial and
commercial content.”
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16. Would you produce
sponsored content?
(Advertorials/Native content)
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17. Journalists still prefer personal contact
and press releases over search
engines
Where does the $$ come from?
Journalists are under time pressure
and expected to deliver more
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18. Advertising
Software
Government
Subsidy
Micropayments
Cross Media
(TV, Books, Film etc)
Crowd funding
Subscription
Philanthropy
Premium Content
Events

19. “All journalists working today need to
know about the freelance business
because it’s such a large part of the
business.”
Deborah Blum
Director, MIT Knight Science Journalism
Programme

20. • How journalists view their relationship
with communicators
• What are priorities of publishers?
• What else to expect in the next 5 years?
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and more…

21. DOWNLOAD
http://bit.ly/journotrends16
#journotrends16

22. The same choice for Media & Marketers
INNOVATE FAST
OR
DIE SLOWLY
Panel discussion
FUTURE OF
JOURNALISM
#journotrends16
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