AIDS roko ("roko" means stop, in Hindi) is a small attempt to create a community of like-minded individuals, who are not coy about supporting the cause of preventing AIDS from happening. The target audience is primarily the youth (especially from India), who have the biggest risk of getting affected by the deadly HIV virus. Let’s stop being coy and prude for once, and support the eradication of the menace, once and for all. Let’s stop pretending that our ears go red when we hear the word condom in public. About time we realized the importance of safe sex and of saying no to drugs. Play safe. Visit http://www.aidsroko.com , join the gang on the site, suggest some ideas, and help spread the word. You can also join the "AIDS roko" group on facebook or follow the twitter updates @aidsroko