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Facebook Strategies for Professionals Written by:  Heather E. Coleman, Training Coordinator Ron Marshall, Assistant Training Facilitator   Ferndale Career Center 713 East Nine Mile Road Ferndale, MI  48220 248.586.8930 www.ferndaleschools.org/fcc www.facebook.com/FerndaleCareerCenter www.twitter.com/FerndaleCareer LinkedIn Group: Ferndale Career Center 1.14.2010
The Primary Purpose of Facebook: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s In A Status Update? ,[object Object],[object Object],[object Object]
Sharing   Information and   Tagging   on Facebook Facebook makes it simple to share information that is posted with a few clicks. Tagging makes it easy for other people to connect and see that you’ve promoted them.
Strategic Conversation Starters
Q: Why are these conversations with online contacts important? A: If you personally knew everyone who could offer you a job, you would  already have a job! You must reach into new networks to find new  opportunities.
How personal can I be as a professional?   Humor! Community Adding value Professional Networking Links Friendship Collaboration News
How do professional social media colleagues become actual friends? Like anyone else does – by interacting!
Facebook Business Pages
Career Networking on Facebook Why BranchOut? BranchOut - it's a highly social, simple way of  professionally collaborating with your current Facebook friends, connecting you to thousands of job and career opportunities.
Applications
Effective Status Strategies ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Starting Conversations = Relationship Building
Personal Brand Career Identity Digital Reputation Your public expression of your personality, your career niche, your values, the skill sets you bring to the table and your talents and abilities. Your brand must be authentic, genuine and true to who you are privately and publically – not who you want people to  think  you are.   Online Presence Individual Marketing
Sharing Your Personal Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Eight specific subjects to  share about:
Nicheworks:  People to tag who care about the same things you do. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sharing Information = Adding Value   List Blogs, Websites, YouTube Channels, Facebook Pages that will add value to your brand and your friends/followers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Notes
Get Connected Today! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Action Guide Facebook 1.03.2010

  • 1. Facebook Strategies for Professionals Written by: Heather E. Coleman, Training Coordinator Ron Marshall, Assistant Training Facilitator Ferndale Career Center 713 East Nine Mile Road Ferndale, MI 48220 248.586.8930 www.ferndaleschools.org/fcc www.facebook.com/FerndaleCareerCenter www.twitter.com/FerndaleCareer LinkedIn Group: Ferndale Career Center 1.14.2010
  • 2.
  • 3.
  • 4. Sharing Information and Tagging on Facebook Facebook makes it simple to share information that is posted with a few clicks. Tagging makes it easy for other people to connect and see that you’ve promoted them.
  • 6. Q: Why are these conversations with online contacts important? A: If you personally knew everyone who could offer you a job, you would already have a job! You must reach into new networks to find new opportunities.
  • 7. How personal can I be as a professional?  Humor! Community Adding value Professional Networking Links Friendship Collaboration News
  • 8. How do professional social media colleagues become actual friends? Like anyone else does – by interacting!
  • 10. Career Networking on Facebook Why BranchOut? BranchOut - it's a highly social, simple way of professionally collaborating with your current Facebook friends, connecting you to thousands of job and career opportunities.
  • 12.
  • 13.
  • 14. Personal Brand Career Identity Digital Reputation Your public expression of your personality, your career niche, your values, the skill sets you bring to the table and your talents and abilities. Your brand must be authentic, genuine and true to who you are privately and publically – not who you want people to think you are. Online Presence Individual Marketing
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Notes
  • 20.