A introduction and overview of Facebook Pages covering set-up, ads, tips and metrics.

1. Facebook Pages
Find us on: Facebook/myvideoshorts

2. Facebook Pages
Anatomy & Set-up

3. Set-up
1. Choose your sector

4. Structure

5. Customise
1
Activity:
1. Add Cover
2. Add Profile 2
3. Add Tabs
4. Add Photos
5. Add Videos
6. Add Bio 3
6
4 5

6. Add cover image
Place cursor over cover area , hover and click
edit pencil icon
Upload image and drag into position

7. Add profile image
Place cursor over picture box / edit icon
Upload image, ideally a Logo

8. Add Tabs
1. Place cursor over picture tab
area, click to open
2. Select “Find more Apps”
3. Choose and Add (up to 12 visible)

9. Add photos
1
2
3
1. Place cursor over + Add photos
2. To edit: place cursor over top-right corner
3. To tag: double click on image and tag box opens

10. Add Videos
1. Select + Add Videos
2. Upload videos: 100mb / 10 min limit
3. Edit Titles and add tags as required

11. Tag photos
1. Place cursor over picture and click edit icon
2. Add description and comment
3. Photo is ‘tagged’ with content which appears on image.

12. Add Bio
Add your information
Add your information

13. Facebook
Terminology

14. Pages Terminology
• Events: a feature that lets your organize gatherings, respond to invites,
and keep up with what your friends are doing.
• Questions: a feature that lets you get recommendations, conduct polls
and learn from your friends and other people on Facebook.
• Lists: ways to organise your fans on Facebook
• Notifications: are email, onsite, or mobile updates about activity on
Facebook
• Pinned Post: are Page posts that admins have chosen to display
prominently at the top of their Page. A pinned post always appears in the top
left of a Page's timeline and has a flag in its top-right corner. A post a Page
admin pins to the top of their Page will remain there for 7 days
• Highlighted Post: allows you to feature the posts you think are
important. When you *star a post, it expands to widescreen

15. Ticker Feed
Ticker: Ticker shows you the things you can already see on Facebook, but in
real time. People can only see the posts, comments and likes that you share with
them. So if you share something with friends, only they will see it in ticker.
Ticker includes live stories—things like status updates, friendships, photos, videos,
links, likes and comments. You can see this activity elsewhere on Facebook. Ticker
just lets you see it as it happens.
• Keep up with the latest news as it happens
• Click or hover over a story to join in the conversation

16. Activity Log
•Activity Log: a tool that lets you review and manage everything you
share on Facebook. Only you can see your activity log
From your Page's activity log:
• See all your Page's stories, organized
by date
• Star posts to make them bigger
• Hide & Delete posts
• Change the date of posts by your
page
• Report and remove spam posted on
your Page

17. Build
Community

18. Invite…

19. Invite Friends
3
1
2
1. Select Build Audience at top right of page.
From Drop Down select “invite friends”
2. Search all Friends (taken from personal
profile page)
3. Choose from list and Submit invite

20. Invite Email or Contact files
Invite Contacts from Email and/or upload contact file

21. Facebook Page Badge
The "Find Us on Facebook" badge provides your business a way to promote
your Page from your website, and helps direct your customers to your presence
on Facebook.
Badge code created in Facebook – copy and paste to website CMS

22. Ads & Sponsored Stories
• Facebook Ads for Pages and Events allow users to engage with your ads the same way
they interact with other content on Facebook – without leaving the page they are
viewing. Ads for Pages include a "Like" link, while ads for Facebook Events include an
"RSVP" link.
• People who view these ads can connect with your Pages and Events from the ad itself,
automatically creating a story on their timeline and possibly even their friends’ home
page, generating additional free distribution for you.
• Sponsored stories are messages coming from friends about them engaging with your
Page, app or event. You pay to sponsor these stories so more people will see it when
their friends have engaged with you on Facebook.
• People may see when their friends like your Page, but because there’s a lot of activity in
news feed, they may miss it. When you create sponsored stories, you’re increasing the
number of people who will learn about you through the actions of their friends. .

23. Ads

24. Targeting

25. Targeting/filtering

26. Budgeting
CPC = Cost Per Click with charges accruing only when the ad is clicked on
CPM = Cost per 1000 impressions with charges accruing when ad is seen by target
audience

27. Calculating ROI

28. Tips & Tricks

29. Tips

30. Tips
Source: www.facebook.com

31. Schedule Posts
From the Status menu:
Click on the Clock icon to open
up schedule options, choose
- Year
- Month
- Day
- Hour
- Minute

32. Pin Posts
Click the edit icon
Select “Pin to Top”
The post will be showcased
at the top of your page for
7 days
To unpin –
Click the edit icon
Select “Unpin From Top”

33. Highlight Posts
1. Add your comment and picture/video
2. Place your cursor over the star symbol
3. Click Highlight. The image stretches to widescreen

34. Create Events

35. Insights
& Metrics
Source: www.facebook.com

36. Facebook insights
Source: www.facebook.com

37. Facebook insights
Source: www.facebook.com

38. Facebook insights
Source: www.facebook.com

39. Reach
Source: www.facebook.com

40. Engaged Users
Source: www.facebook.com

41. Talking about this
Source: www.facebook.com

42. Like Sources
Source: www.facebook.com

43. Thanks for
checking us out!
Find us on: Facebook/myvideoshorts