Provides information about: industry facts, mortgage statistics, distressed property stats, today's buyer, first time buyers, seller trends, consumer confidence report, buyers and the internet, today's real estate professional and why Melissa Day works by referral.

1. BRIAN BUFFINI’S
REAL ESTATE REPORT1ST QUARTER 2015
Provided by Melissa Day
Helping clients stay educated about the current real estate market!

2. Existing home sales in September increased 2.4%
to a seasonally-adjusted annual rate of 5.17 million.
Home sales in 2015 are expected to reach their highest level in two years.
The total housing inventory at the end of September declined
by 1.3%, resulting in 2.3 million exsisting homes available
for sale, which is a monthly supply of 5.3% at the current
sales pace.
Existing home sales are
80% back to normal.
New construction starts
are 49% back to normal,
up from 37% a year ago.
In the next 12 months, 40% of Americans say that the homes in
their neighborhood will be worth more, 37% say they’ll remain the
same, 15% aren’t sure and 8% say they’ll be worth less.
66% of Americans say
they would buy if
they were going to move today.
68% of Americans
say that now is
a good time to buy; 39% say
that it’s a good time to sell.
Northeast:
Existing home sales increased
1.5% in September 2014 to an
annual rate of 680,000.
Midwest:
Existing home sales declined
5.6% in September 2014 to an
annual rate of 1.17 million.
South:
Existing home sales increased
5.0% in September 2014 to an
annual rate of 2.12 million.
West:
Existing home sales increased
7.1% in September 2014 to an
annual rate of 1.20 million.
1. Texas
2. Florida
3. California
4. North Carolina
5. Georgia
6. Colorado
7. Washington
8. Arizona
9. Virginia
10. South Carolina
SOURCES: NATIONAL ASSOCIATION OF REALTORS®, NATIONAL ASSOCIATION OF HOME BUILDERS, TRULIA, BUILDER MAGAZINE, FANNIE MAE
INDUSTRY FACTS
Brian Buffini’s Real Estate Report PAGE 1
MEDIAN DAYS ON THE MARKET:
EXISTING HOME SALES
BY REGION:
56 Days
in September 2014
50 Days
in September 2013
35%of homes sold
in September
were on the market for less
than a month.
The home ownership
rate is 64.3%.
7
3
8
6
1
5
2
10
4
9
Americans are waiting
5 years longer to marry
and are having kids
later. The decline is also
attributed to short-term
economic conditions,
including student loan
debt and poor earning
potential.
TOP 10 STATES FOR NEW HOMES SALES IN 2014
vs.

3. MORTGAGE STATS
Brian Buffini’s Real Estate Report PAGE 2
12%
of buyers thought that saving for a
down payment was difficult.
95%
of first-time buyers
financed their home
purchase, while 84% of repeat
buyers did the same.
Buyers typically financed 90%
of their home purchase.
92% of borrowers chose a
fixed-rate mortgage.
43% Student loans.
38% Credit card debt.
31% Car loans.
26% of buyers say that the
mortgage application
and approval process were somewhat
more difficult than expected.
SOURCES: NATIONAL ASSOCIATION OF REALTORS®, FANNIE MAE, NATIONAL ASSOCIATION OF HOME BUILDERS
45% of Americans say that mortgage rates
will go up in the next 12 months.
45% say that they’ll
stay the same.
5% say that they’ll
decrease.
It’s evenly split: 48% of Americans say
that it would be difficult to get a mortgage
today, while 48% say it would be easy.
44% of Millennials think it will be
difficult to qualify for a mortgage.
88%
of buyers financed
their home purchase,
including 97% of Gen Y.
TYPE OF LOANS BUYERS CHOSE:
61% Conventional
22% FHA
12% VA
AMONG FIRST-TIME BUYERS:
AMONG REPEAT BUYERS:
69% Conventional
15% FHA
13% VA
48% Conventional
35% FHA
9% VA
Top 3 Sources of Down Payments
1. Savings
2. Sale of a primary residence
3. Gift from family/friend
COMMON SAVINGS OBSTACLES:

4. SOURCES: NATIONAL ASSOCIATION OF REALTORS®, BLOOMBERG, TRULIA, NATIONAL ASSOCIATION OF HOME BUILDERS, FANNIE MAE
DISTRESSED PROPERTIES
AVERAGE TIME ON MARKET:
Short sales
116 days
Foreclosed properties
59 days
Non-distressed properties
55 days
Foreclosures sold for an
average discount of
14% below market
value in September 2014.
The housing market is sounder than it has
been in a decade: The number of homes in
foreclosure each quarter is down to
pre-crisis levels of 2005 and 2006.
DISTRESSED PROPERTY
AS PERCENTAGE OF
ALL SALES:
10%September 2014
vs.
14%September 2013
7 out 10 of distressed
sales in September were
foreclosures, while
3 were short sales.
For the 27th
consecutive
month, home
prices increased
year-over-year,
growing 20.7%
over the past
two years.
The existing
home price for
all housing types
in September
was $209,700,
up 5.6% from
September 2013.
The existing condo price was $205,200, up
3.2% from September 2013.
45%of Americans say that home prices will stay the same over the
next 12 months.
42% say they will go up.8%say they will decrease.
The median price of a new home decreased 4% in September 2014 from
August 2014 to $259,000.
Experts predict that existing home
prices will increase 3% in 2015 and
2% in 2016.
Although home prices are
increasing, they’re doing so at
the slowest pace in two years.
Home prices are 75% back to normal, up from 56% a year ago.
PRICE INFORMATION
The existing single-family home price was
$210,300 in September, up 5.9% from
September 2013.
Brian Buffini’s Real Estate Report PAGE 3

5. SOURCE: NATIONAL ASSOCIATION OF REALTORS®, THINK WITH GOOGLE
TODAY’S BUYER
Brian Buffini’s Real Estate Report PAGE 4
GENERATIONAL TRENDS:
31% of buyers
are Gen Y.
30% Gen X.
30% Baby
Boomers.
9% Silent
Generation.
All generations looked online for properties first before
contacting a real estate agent; however, the younger the
buyer, the more likely they were to look online.
Younger buyers are more likely to purchase an older or
previously owned home, while Baby Boomers are more
likely to buy a new home.
97% of buyers
are satisfied
with their recent home
purchase.
Half of buyers begin their formal
home search 6 to 12 months
before buying; 3/4 start a year
ahead.
92% of buyers used the
Internet in some
way during their home search,
with 50% of buyers using a
mobile website or application.
The median household income
of buyers was $84,500.
Among first-time buyers, it
was $68,300.
Among repeat buyers, it
was $95,000.
24% of home buyers
bought due to a desire to
own a home.
9% purchased a home
due to a job-related
relocation.
8% purchased a home
to be in a better area or
due to a change in their
family situation.
Buyers expect to live in
their homes for 12 years.
Younger buyers prefer an agent to communicate via
email and text, whereas older buyers prefer a phone call.
The typical buyer searched for 10 weeks and viewed 10 homes during their search.
26% of Gen Y and 22%
of Gen X buyers
found the home they purchased
through their mobile device.

6. SOURCES: NATIONAL ASSOCIATION OF REALTORS®, ZILLOW
FIRST-TIME HOME BUYER FACTS
Brian Buffini’s Real Estate Report PAGE 5
The median age of first-time buyers in 2013 was 31.
85%of experts predict,
the median age of
first-time home buyers
will rise to 32 or older
in the next decade.
76%of Gen Y are
first-time
home buyers.
41%Northeast
36%Midwest
29%of buyers in September
2014 were first-time
buyers. First-time buyers have made up
less than 30% of all buyers in 17 of the
past 18 months.
54% of first-time buyers were married.
18% were single females.
11%were single males.
15%were unmarried couples.
75%rented an apartment or house
before buying a home.
19% lived with parents,
relatives or friends.
FIRST-TIME HOME BUYERS (BY REGION):
30%South
32%West

7. SOURCES: NATIONAL ASSOCIATION OF REALTORS®
SELLER STATS TRENDS
Brian Buffini’s Real Estate Report PAGE 6
Younger sellers are more likely to sell
to upgrade to a larger home or for a
job relocation. Older sellers want to
downsize in retirement or to be closer
to friends and family.
SELLERS UPGRADED:
13% of sellers wanted to sell their homes earlier but waited because
their homes were worth less than the mortgage. This was most
common among 17% of Gen Y and 19% of Gen X sellers.
40% of sellers bought a home
larger than their current one.
purchased a more
expensive home.
47%
53% purchased a
newer home.
Sellers lived in their
homes for 10 years.
This is up from 6 years
in 2007.
36% of sellers offered
incentives to attract
buyers, including home warranty
policies and closing costs.
45% of sellers
reduced
the initial asking price
at least once.
Gen Xcomprised the largest
share–29%–of home sellers, followed
by older Baby Boomers (22%) and
younger Baby Boomers (21%).
Sellers sold their
homes for an
average of 97%
of the listing price.

8. SOURCES: BUILDER MAGAZINE, NATIONAL ASSOCIATION OF REALTORS®, NATIONAL ASSOCIATION OF HOME BUILDERS, U.S. CENSUS BUREAU, WALL STREET JOURNAL, FANNIE MAE
CONSUMER CONFIDENCE
Brian Buffini’s Real Estate Report PAGE 7
51% of Americans plan to
buy a home within
the next 5 years, including 61% of
Millennials, 28% of Gen X and 10%
of Baby Boomers.
REASONS FOR MOVING:
53% of buyers undertook a home
improvement project within
3 months of buying, spending an average of
$4,550 on improvement projects. The kitchen
was the most common space to improve.
11.7%of people moved between 2012 and 2013:
48% moved for housing-related reasons
(foreclosure, wanted to move to a better
neighborhood, wanted to buy a home,
wanted a better home, etc.).
30.3% moved for family-related reasons
(change in marital status, establish own
household, etc.).
19.4% moved for employment-related
reasons (retired, looking for work, to be
closer to work, new job/transfer).
2.3% moved for other reasons (natural
disaster, change of climate, health, attend
or leave college, etc.).
73% of Millennials say that homeownership
is an excellent investment.
REASONS RENTERS DON’T BUY:
56%
Insufficient savings or too
much debt.
53%
Don’t earn enough.
41%
Credit isn’t good enough.
75% of Millennials say that
homeownership is an important
long-term goal.
ARE RENTAL PRICES GOING UP?
55%
of Americans say that home rental prices
will increase in the next 12 months.
37%
say they’ll stay the same.
3%
say they’ll go down.
FOR MOST AMERICANS, THEIR FINANCIAL SITUATIONS ARE STABLE:
44%
of Americans expect their personal financial situation to get better
over the next 12 months.
41%
expect it to stay the same.
12%
expect it to get worse.
59%say that their
household
income is the same as it was
12 months ago.
25% say that it’s
significantly higher.
14% say it’s significantly
lower.

9. Brian Buffini’s Real Estate Report PAGE 10Brian Buffini’s Real Estate Report PAGE 8
BUYERS AND THE INTERNET
Google searches for real estate
listings peak in July. This year,
they reached their highest
point since 2008.
People who search for
real estate listings are
5 times more likely to
search about planning
for retirement and 4
times more likely to
search about finding
child care.
18-34 year olds
were twice as likely
as 35-54 year olds
to say that they’re
planning to buy a
home in the next
year.
83% of 18-34 year olds said
that they would start their
formal home search more than 6 months
in advance, compared to 73% of people
older than 35.
Half of all Millennials visited real estate websites in July,
36% visited real estate websites or apps on mobile devices.
Millennials are twice
as likely as the average
person to look at real
estate information on a
mobile device.
House hunters used their
mobile device most to
search for listings and
find directions while
out looking for a home.
One-quarter of Google searches for
mortgages have been on mobile
devices, with “mortgage calculator”
making up half of the searches.
SOURCE: THINK WITH GOOGLE
PEOPLE USE THEIR MOBILE DEVICE TO:
Search for listings.
Find directions to a home.
Look for more information on a listing.
Call or email an agent directly.
Watch video tours while out looking for a home.

10. TODAY’S REAL ESTATE PROFESSIONAL
Brian Buffini’s Real Estate Report PAGE 9
WHAT DO BUYERS WANT MOST FROM THEIR AGENTS?
53%Find the right home to purchase.
12%Negotiate the terms of sale.
11%Handle the price negotiations.
8%Determine what comparable homes were selling for.
6%Handle the paperwork.
WHAT DO SELLERS WANT MOST FROM THEIR AGENTS?
23%Market home to potential buyers.
20%Sell the home within specific time frame.
19%Price home competitively.
14%Find a buyer for home.
13% Find ways to fix up home to sell it for more.
THE MEDIAN NUMBER OF TRANSACTIONS
BY EXPERIENCE:
2 years or less: 3 transactions.
3 to 5 years: 10 transactions.
6 to 15 years: 13 transactions.
16 years or more: 15 transactions.
SOURCES: NATIONAL ASSOCIATION OF REALTORS®, BUFFINI COMPANY, RISMEDIA
The average real estate professional has 12 years of experience.
61% of agents use social
media or a professional
networking website.
82% of real estate professionals
are “very certain” they’ll be
active in real estate in the next two years.
67% of agents have
a website.
12% of agents have a
real estate blog. Current Clients Past Clients Potential Clients
94% Email 68% Email 65% Email
90%Telephone 58% Telephone 58% Telephone
80% Text messaging 43% Postal mail 42% Postal mail
AGENT’S PREFERRED METHOD OF COMMUNICATION WITH:

11. SOURCES: NATIONAL ASSOCIATION OF REALTORS®
WHY I WORK BY REFERRAL
Brian Buffini’s Real Estate Report PAGE 10
88% of buyers would
use their agent
again or refer them to others.
Studies show that 82%of
real estate sales are the result of
agent contacts from previous
clients, referrals, friends, family
and personal clients.
RELATIONSHIPS ARE MORE IMPORTANT THAN TRANSACTIONS.
You may have noticed that many real estate agents take a transactional approach to sales—identifying clients, closing the
deal, and then moving on to the next one. I choose not to work that way because I believe you deserve more from the
professional you decide to work with. That’s why I work by referral.
Since my primary source of new business is referrals from people who know and trust me, I don’t have to spend time
prospecting and promoting myself. I can dedicate myself fully to the activities that benefit you most and always deliver truly
exceptional service.
Working by referral is all about trust. And, let’s face it, when we’re seeking
a service, we look for someone we can trust – someone proven, who comes
highly recommended and is already on our side.
YOU CONTROL MY BUSINESS.
I know that I must earn your future referrals, so I aim to exceed your expectations. I have a vested interest in making sure
that you are completely satisfied at the end of our transaction together. I want you to be so“fired-up”that you can’t wait to tell
your friends and family about me and the fantastic service you received!
When you come across an opportunity, I’d appreciate you referring me to
great people like yourself, who would benefit from the excellent service
and personal attention I provide.
SERVICE THAT CONTINUES AFTER THE SALE.
I devote myself to serving the needs of my clients before, during and after each sale. Instead of disappearing after the
closing, you can expect me to keep in touch. I will send you valuable information each month, and will also call from time to
time just to check in and see if you need anything.
I value my relationships and take my
responsibility to helping my clients
in this journey to home ownership
seriously. Their trust is my gift!
~Melissa Day