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By Zack O'Brien and Maggie Lighezzolo. KCB101 assessment task #2
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Pure (1)
1.
KCB101 Storyboard
Maggie Lighezzolo and Zack O’Brien We have decided to market BOTTLED WATER under the brand name PURÉ
2.
• Zack audio
3.
Front of runway
revealing that the fashion show will be sponsored by PURÉ
4.
Model walking down the
runway holding a PURÉ bottle
5.
In admiration and
approval crowd do not applaud, but take a sip of PURÉ water.
6.
Second model walks
down the runway holding a PURÉ bottle
7.
In admiration and
approval crowd do not applaud, but take a sip of PURÉ water.
8.
Third model walks down runway
with OTHER BRAND water bottle
9.
Crowd are not
impressed and in an awkward silence nobody sips from their PURÉ bottle
10.
Renowned fashion icon: Tim
Gunn – sips from a PURÉ bottle and then comments: “Fit in with the crowd, enjoy the sip of approval.”
11.
• Maggie audio
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