2. Why have music videos?
Draw a star diagram to show a number of
different purposes of a music video……
3. The purpose of the Music Video
Promotes a single and, normally, an album
Promotes the artist or band
Creates, adapts or feeds into a ‘star image’
Entertains the audience
Sets the ‘meanings’ of a song by the use of
images
4. Basic structures
In 3-4 minutes a typical music video combines a
mix of live performance, narrative, and other
visual imagery including computer graphics and
animation.
It does this to advertise the band/artist and song
5. Music Videos
Often contains a number of different elements:
Performance
Narrative
Concept:
Thematic
Symbolic
6. Performance
Many music videos include performance of the
artists as part of the video
It was from clips of performances that music
videos developed
Bon Jovi – You give love a bad name
7. What do performance videos contain?
Brainstorm all the things that you would expect
to see in a music video that was based around a
band or artist’s perfomance:
Does this vary depending on the genre of music?
8. Often contain shots of the artists performing
Can be a live stage performance, with shots of
artists and audience
Can be the artists in “real life” situations eg
warming up, talking, fooling around
Often includes lots of close ups of the artist
There can be a particular visual style that goes
with the artist (a motif) eg particular clothing,
actions, props, type of images.
Often the artist can appear to perform in an
unusual place - all lip-synched eg a field, a
rooftop
9. Examples of Performance Music Videos
Discuss in a group any memorable music videos
you know of that are of this type. Select one
that you think is a particularly memorable
example.
Be prepared to tell the class: Name of
performer(s), track, brief description of video and
the features that you think are memorable.
10. Narrative
Often the video tells a story either that features
in the lyrics or is suggested in the lyrics eg girl
dumps boy
This narrative can be like a Mini film, with a
beginning, middle and end
Or it can suggest some links to a story
It can promote a film with clips form the film
included telling a story
Taylor Swift – You belong with me
11. Narrative videos
Brainstorm what you would expect to see in
“narrative” type videos…what are some common
storylines in these?
12. Narrative
Because it is only 3-4 minutes it can be
very fast paced, lots of shots and cuts
use inter-textuality with films, tv and other videos
mimic other film and tv genre eg horror or sci fi
sometimes the story can contradict what is seen
for effect
sometimes the artist is a part of the story, or an
observer or completely separate
13. Narrative Music Videos
Discuss in a group any memorable music videos
you know of that are of this type. Select one
that you think is a particularly memorable
example.
Be prepared to tell the class: Name of
performer(s), track, brief description of video and
the features that you think are memorable
15. Concept - Thematic
There are lots of common themes in music videos
Depends on the genre of music
Eg Heavy metal bands go for perfomance
dominated clips
Rap has lots of “street” images
dance routines are common for many female
artist performances
16. Concept - Symbolic
Use of lots of symbols to build up meaning eg
graveyard…death
Lots of use of montage -lots of images to create
meaning sometimes often contradictory
Lighting often used to suggest mood
Fast paced - often only a few seconds per shot to
build up meanings
17. Concept – Interesting Idea
Visually stylish – ‘artistic’ mise-en-scene
dominates
Experimental use of camera/editing
Fast pace
Conspicuous lighting and cinematography
Often break the rules of continuity editing
18. How would you define these Concept
Videos?
In your Arms – Kina Grannis
Red Hot Chili Pepper - Outside
Sledgehammer – Peter Gabriel
White Knuckles - OK Go
Once in a Lifetime – Talking Head
Her Morning Elegance - Oren Lavie
Sophie - Goodshirt
Walkie Talkie Man - Stereograms
19. Concept Music Videos
Discuss in a group any memorable music videos
you know of that are of this type. Select one
that you think is a particularly memorable
example.
Be prepared to tell the class: Name of
performer(s), track, brief description of video and
the features that you think are memorable
20. Concept Music Video
Discuss in a group any memorable music videos
you know of that are of this type. Select one
that you think is a particularly memorable
example.
Be prepared to tell the class: Name of
performer(s), track, brief description of video and
the features that you think are memorable
21. Some Other Codes and Conventions
Visually stylish – ‘artistic’ mise-en-scene
Cutting related to the rhythm of the music
Intercutting between performance and images
or story
Experimental use of camera/editing (hand held
camera, distortion of colours)
Often break the rules of continuity editing. Can
use lots of jump cuts
Lots of use of digital effects
22. Idea of Spectacle
Music Videos may be considered to be examples
of 'spectacle'.
In this the performers are performing, often
looking directly at the viewer. This is called
“direct address” -where they are directly
interacting with the viewer.
23. In the case of men, this involves the look of the
character towards the viewer. The male is seen to
be addressing the viewer directly. He is supposed
to be singing directly for you.
The female figure is often an object of an erotic
gaze, object of male desire which is a voyeuristic
gaze. A Voyeur is someone who looks at
someone. This means females in music vids are
often dressed and posed in very sexual ways
24. Homework Task
Create a post for your blog which outlines and
demonstrates you understanding of the music
video styles discussed today. Find your own
examples to illustrate the points that you make.
Engage in analysis of the micro elements, try to
make links to Goodwin and representational.
Discuss what are the pros and cons of each style
Explain what you favourite style is and why
Notes de l'éditeur
Genre characteristic – Live performance on stage for metal band, ‘street’ performance for rap
Close up are often demanded by the recor.d label – in all types of music video