Ride sharing service is a new business concept yet has many rivals. This slide shows the user aspect of ride sharing service and how rivals are doing business in this market.

1. Welcome

2. Presented by- Group 4

3. Ride Sharing
Service in
Bangladesh

4. Findings & Analysis
Part 1

5. Demographic Profile-

6. Current status and prospects of ride-sharing services

11. Question Answer Part
Part 2

12. What advantage the Uber and Pathao enjoy over
their potential rivals?
Advantages Enjoyed by Uber and
Pathao over their potential rivals
⮚ Brand image.
⮚ Economies of scale.
⮚ Strong network.
⮚ Cost advantage.
⮚ Expertism.
⮚ Operational excellence.
⮚ Learning Effect.
⮚ Huge capital source.

13. What does this mean for Entry Barriers?
Meaning of Entry barriers
1. Factors that de motivated or create difficulties for companies to enter into new industry.
2. Entry barriers can be economies of scale, brand loyalty, Absolute cost advantage,
customers switching cost, Government regulation.
3. Barriers factors help existing company protect from new entrants
4. Higher the entry barriers lower the risk for existing company and higher the risk for new
entrants.

14. (c) Does this mean that Uber and Pathao are secure from new entry? Which segment of
the market are potential new entrants most likely to focus on?
Uber and Pathao are not secure from new
entry
Lack of
customer
brand
loyalty
Low
switching
cost
Open market
opportunity
for new
entrants
Low cost
advantage
Customer
dissatisfaction

15. New entrants should focus on-
01
Demographic
Segmentation
02
Geographic
Segmentation

16. (d) What are buyers looking for from Uber and Pathao? How much
power do they have? What are the strategic implications for these
service providers?
High quality
service
Affordable
price & offers
More
convinient app
New benefits
in service
Timely
response
Good
transport

17. Strategic Implication
Business
level
strategy
Corporate
level
strategy
Functional
level
startegy

18. E. How about suppliers, how powerful are they? What are the strategic
implications for Uber and Pathao?
Availability of Drivers
Oil and Gas Suppliers
Powerful

19. F. What about substitutes, are they a threat?
● Higher number of substitutes
● Lower Switching cost
● Lower Service Price
● Limited Area coverage
● Internet access

20. Demand
of Ride
Sharing
Services
(g) What is the outlook for demand for ride-sharing services?
What are the implications of this?

21. 7.5m
Rides A
Month
Estimated Market Value For
The Ridesharing Start-ups Is
Expected To Reach $1 Billion
Within The Next Five To
Seven Years
22 billion Bangladeshi taka
($262 million) Industry
(2018)
23% of
Transportation sector

22. Providing Real Time
Information
Improving artificial
Intelligence
Creating alliances with
top mobile phone
operators
Offering Discount, Promo
code
Focusing on Cashless
transactions.
Cash back offer
Trying to provide
complementary
services

23. UBER
OBHAI
SHOHOZ
PATHAO
HIGHLY
COMPETITIVE
INCREASING
DEMAND
CONDITION
THREAT OF NEW
ENTRANTS
CONTINUOUS CHANGE IN
TECHNOLOGY
(h) Given everything we have discussed so far, how do you think
rivalry in this industry plays out?

24. Superior
Efficiency
Superior
Quality
Superior
Innovation
Superior
Customer
Response
Four Building Blocks of Competitive Advantage
1 2 3 4

25. Uber Competitive Advantages of Uber in Ride Sharing Industry.
25
Efficiency
• Less time to search
for passenger.
• Discounts of daily
usage.
• Promo code.
• Tracking assigned
driver
Quality
• Well maintained
sedans and
motorcycles.
• Skilled drivers
and bike riders.
• Safety
maintained.
Innovation
Uberx.
Uber Premier.
Uber moto.
Uber Metro.
Uber Pool.
Customer
Responsivenes
2
24/7 service.
Text and call feature
for both driver and
passenger.
Emergency
response feature.

26. Pathao Competitive Advantages of Pathao in Ride Sharing Industry.
26
Efficiency
• More available
motorcycle riders.
• Show the
destination route on
both passenger and
rider app.
• Shows estimated
fare and provides
discounts.
Quality
Training new bike
riders and drivers.
Background check
before registering.
Guidelines to use
the app.
Innovation
Pathao Cars.
Pathao Cars lite.
Customer
Responsivenes
s
Customer Service
hotline number.
Emergency
response number.

27. Strategies to move forward
The ride sharing industry in Bangladesh is now much competitive
and Uber and Pathao are the major players in this industry.
These two rides sharing companies can pursue some new
strategies to keep their dominating position and tackle future
hurdles.

28. 28
Uber
• Arrange training for new registered drivers.
• Provide bonus on higher rating points.
• Hire more motorcycle riders.
• Hire Female motorcycle riders to approach female
segment in Bangladesh.
• Improve GPS accuracy.
• App development with user friendly app interface.

29. • Develop strong information security policy.
• Develop communication infrastructure for both
driver and passenger.
• Register more skilled car drivers.
• Hire female bike riders.
• Explore more options to add primere sedans
and ride share pool.
Pathao

30. Thank you!