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The Googlization of
search
Lars Iselid
Umeå UB 28 January 2014
It starts with an
information need.
Should you ask some
one who knows?
Do you know who you
should ask?
Should you call that
person?
Should you message
that person?
Should you mail that
person?
Should you snail mail
that person?
...but you want an
answer now!
Will you check it up in
your encyclopedia?
You'll google. It's faster.
It’s about the magic of
everything in one search
box
Your second brain:
Google in your pocket
If you don’t have the
”device” with you, let’s
ask the Google Monkey
Are my "serps" good
enough?
Serps=Search engine
result pages
Not good enough?!
Why??
Why do I get these
results?
Personalization? What's
that?
Google tries to
understand what you
want by analyzing your
former searching.
Ok, with personalization
I loose the control, in
some extent...
...and with customization
I keep the control?
Remember
personalization is like a
black box.
You may want to loose
that control if you get
better results?
How do Google rank my
serps?
The magic of the title-tag
<title> </title>
The magic of the links to
the website
It's not just a
quantitative count of
links, it's a qualitative
count.
Who has linked and who has linked to that linking web site?

Royal Library of
Sweden

Umeå University
Library

Angry Librarian
Blog

Stockholm
University
Library
Pirate Bay
The magic of the text in
the incoming links
Could this be
manipulated?
Of course, we have link
farms, cloaking,
spamblogging etc. but
Google is punishing site
owners using this black
hat SEO.
But if it's not in Google
serp one, should I try the
second or the third or the
forth?
And if it's not in Google
then it doesn't exist, or?
Let me tell you the story
of the invisible web and
the library's hidden
treasures
The invisble web
Pages and documents
the search engine spider
can't index or won't, of
some reason, index.
The spider finds pages
by links. If the page has
no link from for example
the main site, the page
won't be indexed.
Sites behind passwords.
Sites not indexed
because of the robots.txt.
Web pages hidden in
databases. Not as big
problem as before.
AnthroSource
Is it possible to have one
single search box to the
library's treasures?
Yes, they call it
Discovery Tools.
Some call it a Google for
libraries.
We just call it our library
search, though the
product is commercial
and called Primo.
Paid library printed or
electronic material.

Free digital
material

Information about
material we don't have
access to, but still can
request.
Aleph
(Album)

Primo
Central
•  Medline
•  Web of
Science
•  Swepub
•  Gale
•  Encyclopedia
Britannica etc.

DiVA

SFX
Search
One thing is the fulltext...
...and another thing is
the metadata, information
describing the fulltext...
...we may have access
to.
Metadata in web pages
HTML
<meta name="keywords" content="umeå universitet, umeå, umea,
www.umu.se, forska, forskning, utbildning, samverkan, program, kurs, läsa,
plugga, studera, studier, distans, sommaruniversitet, campus,
universitetsbibliotek, ub, högskoleprovet" />
<meta name="description" content="Umeå universitet är ett av Sveriges största
lärosäten med drygt 36 000 studenter och 4000 anställda. Här finns
internationellt väletablerad forskning och ett komplett utbud av utbildningar.
Vårt campus utgör en inspirerande miljö som inbjuder till
gränsöverskridande möten – mellan studenter, forskare, lärare och externa
parter. Genom samverkan med andra samhällsaktörer bidrar vi till
utveckling och stärker kvaliteten i forskning och utbildning." />
<title>Umeå universitet</title>
Dublin Core
<meta name="DC.Subject" content="umeå universitet, umeå, umea,
www.umu.se, forska, forskning, utbildning, samverkan, program, kurs, läsa,
plugga, studera, studier, distans, sommaruniversitet, campus,
universitetsbibliotek, ub, högskoleprovet" />
<meta name="DC.Language" content="(SCHEME=ISO639-1) sv" />
<meta name="DC.Type" content="text" />
<meta name="DC.Format" content="(SCHEME=IMT) text/html" />
<meta name="DC.Identifier" content="/" />
<meta name="DC.Rights" content="Copyright Umeå University 2011" />
<meta name="DC.Description" content="Umeå universitet är ett av Sveriges
största lärosäten med drygt 36 000 studenter och 4000 anställda.
Metadata in library
databases.
PMID- 23204569
OWN - NLM
STAT- In-Data-Review
DA - 20121203
IS - 0008-3194 (Print)
IS - 0008-3194 (Linking)
VI - 56
IP - 4
DP - 2012 Dec
TI - Management approaches to acute muscular strain and hematoma in National level
soccer players: a report of two cases.
PG - 262-8
AB - OBJECTIVE: To detail the presentation of two elite female soccer players with
right thigh pain that occurred during training. This article will outline the
investigation, diagnosis...
AD - Tutor, CMCC.
FAU - Stainsby, Brynne E
AU - Stainsby BE
FAU - Piper, Steven L
AU - Piper SL
FAU - Gringmuth, Robert
AU - Gringmuth R
LA - eng
PT - Journal Article
PL - Canada
TA - J Can Chiropr Assoc
JT - The Journal of the Canadian Chiropractic Association
JID - 7507184
EDAT- 2012/12/04 06:00
MHDA- 2012/12/04 06:00
CRDT- 2012/12/04 06:00
PST - ppublish
SO - J Can Chiropr Assoc. 2012 Dec;56(4):262-8.
<PubmedArticle>
<MedlineCitation Owner="NLM" Status="PubMed-notMEDLINE">
<PMID Version="1">23204569</PMID>
<DateCreated>
<Year>2012</Year>
<Month>12</Month>
<Day>03</Day>
</DateCreated>
<DateCompleted>
<Year>2012</Year>
<Month>12</Month>
<Day>04</Day>
</DateCompleted>
<DateRevised>
<Year>2013</Year>
<Month>05</Month>
<Day>30</Day>
</DateRevised>
<Article PubModel="Print">
<Journal>
<ISSN IssnType="Print">0008-3194</ISSN>
<JournalIssue CitedMedium="Internet">
<Volume>56</Volume>
<Issue>4</Issue>

<PubDate>
<Year>2012</Year>
<Month>Dec</Month>
</PubDate>
</JournalIssue>
<Title>The Journal of the Canadian
Chiropractic Association</Title>
<ISOAbbreviation>J Can Chiropr
Assoc</ISOAbbreviation>
</Journal>
<ArticleTitle>Management approaches
to acute muscular strain and hematoma in
National level soccer players: a report of two
cases.</ArticleTitle>
Normalized XML data in
Primo discovery tool
Dublin Core
MarcXML

Medline/PubMed XML

PNX records
<record xmlns="http://www.exlibrisgroup.com/xsd/primo/primo_nm_bib">
<control>
<sourcerecordid>000320104</sourcerecordid>
<sourceid>UMUB_ALEPH</sourceid>
<recordid>UMUB_ALEPH000320104</recordid>
<originalsourceid>UME01</originalsourceid>
<ilsapiid>UME01000320104</ilsapiid>
<sourceformat>MARC21</sourceformat>
<sourcesystem>Aleph</sourcesystem>
</control>
<display>
<type>book</type>
<title>Impressionism</title>
<creator>Bomford, David ; White, Raymond ; Williams, Louise</creator>
<contributor>National Gallery (Storbritannien)</contributor>
<publisher>London : National Gallery in association with Yale University Pressc cop.
1990</publisher>
<creationdate>1990</creationdate>
<format>227 s. : ill. (vissa i färg) ; 27cm.</format>
<identifier>$$CISBN$$V0-300-05036-4 (hft.) ;; $$CISBN$$V0-300-05035-6 (inb.) ;</
identifier>
<subject>London National Gallery Utst. 1990/91; Impressionism (Art) -- Exhibitions;
Paintings, Impressionism; Impressionism -- Frankrike</subject>
<language>eng</language>
<relation>$$Cseries $$VArt in the making,</relation>
<source>UMUB_ALEPH</source>
With one search box, the
library wants to make its
service easier, faster,
more valuable...
...than tortured serps
from Google.
Will we succeed?
We must.
But remember that
Google mostly finds web
pages and documents
when...
...the library finds books,
articles, dissertations in a
structured manner.
Yes, sometimes the
book is a PDF document
on the web or the article a
web page on a web site...
...and Google indexes
that.
You can read it becuse
your CAS-connected, not
because it’s free.
It’s on the library web page also.
Still the library has
access to unique
material...
...and still Google and
libraries will complement
each other.
But when Google will
rely on algorithms
counting incoming links...
...the library will rely on
structured metadata.
When Google is good
enough...
...the library wants to be
better than enough.
Dad!! There is nothing*
about this on the web...
*not good enough material
Have you tried the
library resources?
Zzzzzzz......

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