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Workshop FPDAPP
H 14,00-14,45 -Room F2
Decentralized Applications : The CEFRIEL
Experience
Turin, August 28th
Background: (if is it possible) I will try to define blockchain…
2copyright © 2017 Cefriel – All rights reserved
• Blockchain is a system ( not service) able to create, keep and enable the circulation of digital value,
without “middle man” and centralization.
• In Bitcoin and other networks are based on chronologically timestamped ledger of transactions, secured
by a collaborative distributed “consensus” mechanism, based on combination of computer science,
probability and economics concepts.
• Blockchain may also run self-executing programming logics (called smart contracts) for conditioning the
exchange of value to triggers like events or actions.
REMARKS
• The paradigm of blockchain may be potentially applied to every human field where there is an exchange of
a digital asset with value
• Blockchain is lacking formalization so
• It is better to start from real world problems rather than trying to force the application of blockchain to
use cases
Background: (if is it possible) I will try to define blockchain…
3copyright © 2017 Cefriel – All rights reserved
• Blockchain is a technology but also a cultural change. The “constitutive” self executing and deterministic
logic imply “reflections” beyond technology
• Smart Contracts for instance poses some huge problems: how to manage exception? What about
immutability?
• It can be applied to any digital exchange where there is a value and without third party
• It is hard because it is a balanced systems which involves Computer Science ( Network), Game Theory
and Cryptography
• The hype is a consequence of a need for a paradigm change. But will the hype conduct to standards?
• In some context, like Finance, it is a radical change
It has the potential to
reshape any
intermediated business
or sectors, in health in
particular for simplifying
the supply chain of drugs
for clinical trials and
intermediated
processes, and replacing
third parties.
KEY FACTS ABOUT
BLOCKCHAIN
1. Blockchain is core infrastructural solution to ensure a chronologically
reliable exchange of digital assets which we want to be reliable, transparent
and traceable;
2. There is huge diversity in term of market readiness and use cases
among blockchain platforms;
3. Unfalsifiable timestamping information ( Proof of Existence). Once a piece
of information is stored, it is forever; it is a proof that the data existed at the
time in the timestamp;
4. May have self-executing logic capabilities (Smart Contracts)
5. Decentralized nature of the infrastructures: the ecosystem made up by the
actors that participate in the network have the consensus power, there is no
intermediation power
6. For public blockchains, the model is based on reward ( crypto) for network
maintenance ( mining)
7. For private blockchains, some of the features above are limited
What about the experience of developing decentralized applications?
5copyright © 2017 Cefriel – All rights reserved
Technology Immaturity
High
Unknown
Chaos!
Strategy: Get out from it or …!
1. Replan with another technology?
2. Leave out
3. Lean and Lean Startup
Non complex projects
Strategy: Plan-Do-Check Act
• gressive Elab
Complex Project
Strategy: Learn and
Adapt!
• Short Cycle Time
• Agile Tools
• Inspect, Adapt &
Transparency
known
Low
“The Growth
Mindset”
ProblemSPACE
What about the experience of delevoping decentralized applications?
6copyright © 2017 Cefriel – All rights reserved
• High Rate of changes/ Low Degree of Maturity Uncertainty of external
conditions
• Challenges ( Motivation)
• Forced to adopt agile mindset and lean start up methods
• Necessary to increase or discover capabilities by empirical approach
• Agile Mindset =human factor for complex projects with an high technology factor
• Challenges (Technical)
• Volatility of cryptocurrencies poses a limit to the public adoption in
industrial/ecosystems contexts
• The overall technology readiness ( i.e Smart Contracts) is not yet satisfying,
due to lack of standards and lack of rules and regulations (Sustainability of
Applications)
7
• 2008 the paper of Satoshi, 2009 the first transaction
• The ever-increasing popularity of blockchain began with cryptocurrencies
like bitcoin during the financial crisis of 2013
• Finance and banking sectors were the fist to experiment and invest , so
these industries now represent the first wave of a mass decentralization
• Blockchain helps distribute the cost of running a platform to its various
participants, but rewards them for it in equal measure.
• Beyond the Financial aspects, this decentralized model is already relevant
for blockchain-based solutions such as tracking of sources, payment
processing, self execution of contracts, authorization processes and many
others.
BRIEF STORY
• TEN YEARS SINCE
THE INVENTION OF
BITCOIN
• TODAY SEVERAL
BLOCKCHAINS AND
APPROACHES
8
v They are essentially an ”if-then-else” automated SW that can
be executed over a a blockchain, that can store data in
themselves and that can use external data if and only by a single
source (oracle)
v Ethereum is an open-source, public, blockchain-
based distributed computing platform featuring smart
contract (scripting) functionality.[
v It provides a decentralized Turing-complete virtual machine,
the Ethereum Virtual Machine (EVM), which can execute scripts
using an international network of public nodes.
v Ethereum also provides a cryptocurrency token called "ether",
which can be transferred between accounts and used to
compensate participant nodes for computations performed.
v "Gas", an internal transaction pricing mechanism, is used to
mitigate spam and allocate resources on the network
Ethereum as
first case of
smart contracts
system (2013)
• The concept
originate by Nick
Szabo paper in
1995 but took nearly
20 years to come to
light with the
introduction of
Ethereum project in
2013
9
PUBLIC Blockchain is a
chronologically
timestamped ledger of
transactions, maintained
secured by a collaborative
distributed “consensus”
mechanism, based on
combination of game
theory algorithms and
statistics, and able to
replace the third party (the
agreement, the contract,
the notary) in
intermediation processes.
PUBLIC
copyright © 2017 Cefriel – All rights reserved
Transparency-Every transactions is
registered and visible to everybody
Accountability - Every action should be
attributable to it’s owner.
Privacy - Security should be afforded
without giving up confidential information.
Scalability - Must be able to scale to
trillions of digital assets.
Portability - Security must move with the
data, wherever the data goes.
Permanence - Security must not be
ephemeral – it must exist as long as the
data exists, and ideally longer.
10
Cut off Third Party in
intermediation processes
Store timestamped
signatures associated with
small pieces of information
like author name, place,
dates
WHAT BLOCKCHAIN
CAN DO
copyright © 2017 Cefriel – All rights reserved
3
Once	a	smart	contract	has	been	developed,	
it	can	be	pushed	to	an	already	running	
blockchain,	like	Ethereum.
Every	node	in	the	blockchain	will	get	a	copy	
of	the	contract’s	code	and	will	perform	the	
related	computation
No	need	of	building	a	central	infrastructure	
to	host	the	contract	and	perform	the	
computation
2
The	results	of	a	smart	contract’s	code	execution	are	recorded	in	the	
blockchain	only	when	the	majority	of	the	nodes	agree	on	the	
results.
No	need	of	having	a	trusted	third	party. In	principle	the	blockchain	
can	be	trusted	by	design
1
Smart	contracts	directly	manipulates	the	
blockchain	through	their	code.
Their	methods	can	be	called	by	everyone	
having	a	blockchain	account.
No	need	of	intermediation
11
• Smart Contracts are not
like Web applications!
• Blockchain are not
database that can
store big volumes of
data!
TRADITIONAL
BLOCKCHAIN
APPROACH
copyright © 2017 Cefriel – All rights reserved
Hiding	confidential	data	(	work	in	progress)
Idea: Every	smart	contract	has	its	own	DB,	
over	which	it	has	full	control.	No	other	
contract	can	access	it.	So	let’s	use	it	to	store	
confidential	information.
Problem: The	DB	is	replicated	on	every	single	
node	participating	in	the	blockchain.
Question: What	good	is	a	confidential	DB	if	it	
is	stored	on	hardware	we	do	not	own	and	
control?
Enforcing	on-chain	payments	(i.e.:	Smart	bonds)
Idea: Put	bonds’	funds	on	the	blockchian.	A	
smart	contract	will	manage	them,	
guaranteeing	the	buyer	will	get	her	money	
back	at	due	time.
Problem: Funds	managed	by	the	smart	
contract	in	the	blockchain	can	be	used	only	by	
it.
Question: What	good	is	bond’s	funds	if	you	
cannot	invest	it?
Contacting	external	services	(i.e.:	API	calls)
Idea: Have	a	smart	contract’s	computation	
depending	on	values	coming	from	external		
API	calls.
Problem: Every	node	in	the	blockchain	
performs	the	same	computation	(in	an	
asynchronous	way)	and	they	have	to	agree	on	
the	result.
Question: What	happens	if	the	API	call	returns	
different	values	to	different	nodes?	
X
X
12
Enterprise blockchains
have been launched in the
last two years.
They are an effort of
industrial consortium or
service provider to
combine blockchain
capabilities with the need
for assuring privacy and
avoiding to use
cryptocurrencies
Main ISSUES with Public
Blockchain
copyright © 2017 Cefriel – All rights reserved
Scalability/Speeds
Transactions	are	not	real	time Subjected	to	network	congestion
Business	Model/Governance
In	public	the	business	model	is	defined	by	the	
consensus	and	based	on	mining	cryptocurrency
Volatility	of	the	currency
Identity/Permissions
All	nodes	are	equal There	is	only	one	ledger	for	all	applications	
Management	of	Data	Access
Data	are	public.
13copyright © 2017 Cefriel – All rights reserved
Pre-Selectionofpotentialblockchain
architecture
• Readiness/Maturity & Installation requirements in banking sector might imply the exclusions of some
technologies
DLT for
Invoice Discounting
copyright © 2018 Cefriel – All rights reserved
.
ELAPSED
12 months
PROJECT OBJECTIVE
Ideation, design, development and
evaluation of an end-to-end
prototype for a invoice discounting
solution for the Italian Banks
Ecosystem. The solution
potentially allow to manage
through the blockchain the entire
process
MAIN PARTNER
GFT
Fondazine Bruno Kessler
CEFRIEL
ELAPSED
Currently ongoing
(Sept 2017 – Sept 2019)
PROJECT OBJECTIVE
Distributed Ledger Technologies
and smart contracts may allow to
enhance efficiency and reduce
costs in complex ecosystem. In
IN2DREAMS we are automating
specific use cases related to the
management of railways assets
MAIN PARTNERS
Main Goal
Create a system able to
digitally manage interactions
and workflows between the
different actors that participate
to the railways asset
management ecosystem
16
CEFRIEL Vision on
Blockchain for the Health
Ecosystem
copyright © 2018 Cefriel – All rights reserved
Some Areas of Applications
Personal Health Record
Management
Medical Devices and IoT
Security
Supply Chain for Drugs and
Medical Devices
Tracing and Tracking for
Clinical Trials
Care Delivery
Key Benefits in Health Ecosystems
• Integrity
• Reconciliation
• Transparency
• Patient Engagement
An example
End-to-end clinical trials delivery and
return process may be decentralized
and developed over a network of
independent nodes, so that allowing
the simplification of process,
automation and cost reduction
Challenges
• Exploit business
opportunities and impact
of blockchain-based
solutions
• Investigate use cases
and develop prototypes
• Be ready for future large
scale development
Cefriel Approach
• From ideation to demonstration of end-to-end
proof of concepts
• Technology evaluation and comparison
• Lab with state of the art of technology (Fabric,
Stellar, Ethereum, and others)
• Experience lab and Education activities
• Support to blockchain lab creation
• Know-how transfer
• Collaboration with IoT Lab and SW Development
Competence Centers
17
VIDEOSIGN
Project	VIDEO	SIGN
Elapsed:	June-Nov	2016
.
The journalist can prove the
authorship without using
frustrating locking system.
The model is based on
Sharing Economy scenario
Blockchain
in Digital Media
Potential Advantages and
Motivation
• Cross site infrastructure
• Sharing Economy model
• Register is trusted by “users” by
definition
• Low cost of implementation and
maintenance
• Country-independent
Blockchain can be used in the digital news for
proof of publishing.
1. Login 2. Generate VideoSign
Check
3a. Video Inserted in Chain
3b. Video Information retrieved
Register
Retrieve
By	applying	advanced	blockchain framework,	we	arrived	at	a	Proof	of	Publishing	PoC based	
on	smart	contract	logics.
Sustainability
Innovation
Fund
.
• Blockchain technology can be applied for
micropayments.
With the adoption of blockchain it is possible to use
cryptocurrencies to establish direct peer2peer
payments, which have lower transaction costs if
compared to traditional payment systems.
Moreover, using smart contracts features, it is
possible also to implement the business logic aimed
at tracking payments and managing access control to
news, creating a standard interoperable method to
manage access to content.
The infrastructure is maintained in a decentralized
way, therefore there is no need of a central authority
for managing information exchange. In this sharing
economy scenario any user and any website news
can use the technology and benefit trust and security
intrinsic in the blockchain.
Potential benefits of Blockchain in Digital Media
• Reduce transaction costs, avoiding banks
• Cross site infrastructure
• Sharing-economy model
• Low cost of implementation and maintenance
• Country and website independent
ReaderWallet Project
• PROJECT OBJECTIVE
• The goal of the project is to
study the feasibility, define an
architecture and develop a
Proof of Concept for a
peer2peer micro-payment
system based on the
blockchain technology aimed
at allowing users to buy news
content on websites
• Motivation
• Nowadays micropayments
represent a limit for the news
& media ecosystem. High
transaction costs and lack of
friendly user experiences do
not allow business model
based on acquiring of single
content.
19
READERWALLET
Project	P2P	PAYMENTS
(On-going	project)
Jan-Jun	2017
Application	for	micropayments	in	the	Digital	News	Ecosystem
Blockchain mobile p2p payment are opening new
scenarios for news ecosystem in long term.
The new approach
• Cross-site
• Sharing Economy model
Sustainability
UNDERSTANDING THE TECHNOLOGY
Blockchain is a complex technology: in order
to be ready it is necessary to understand how
it works on relevant use cases.
A good learning strategy is starting with design
and develop of end-to-end prototypes with
multiple technologies, allowing to validate
feasibility and providing short-term results
aimed at supporting decision making for
solutions.
BE READY FOR FUTURE LARGE SCALE
ADOPTION
Blockchain is a disruptive technology: it is
foreseen that in the next few year will
introduce a revolution in several business
processes. Companies need to be ready for
this change.
Studying pragmatic use cases and suggesting
the right approach and technologies to support
companies in blockchain business evolution.
SCOPE OF THE LAB
20copyright © 2017 Cefriel – All rights reserved
Google Confidential & Proprietary
Nadia Fabrizio, Blockchain
Expert and
Agile Coach
nadia.fabrizio@cefriel.com
Twitter @nadyfabri
Skype:nadia.fabrizio
Viale Sarca 226, 20133 Milan
Web site www.cefriel.com

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Eur par-fpdapp28082018 fn.fabrizio

  • 1. Workshop FPDAPP H 14,00-14,45 -Room F2 Decentralized Applications : The CEFRIEL Experience Turin, August 28th
  • 2. Background: (if is it possible) I will try to define blockchain… 2copyright © 2017 Cefriel – All rights reserved • Blockchain is a system ( not service) able to create, keep and enable the circulation of digital value, without “middle man” and centralization. • In Bitcoin and other networks are based on chronologically timestamped ledger of transactions, secured by a collaborative distributed “consensus” mechanism, based on combination of computer science, probability and economics concepts. • Blockchain may also run self-executing programming logics (called smart contracts) for conditioning the exchange of value to triggers like events or actions. REMARKS • The paradigm of blockchain may be potentially applied to every human field where there is an exchange of a digital asset with value • Blockchain is lacking formalization so • It is better to start from real world problems rather than trying to force the application of blockchain to use cases
  • 3. Background: (if is it possible) I will try to define blockchain… 3copyright © 2017 Cefriel – All rights reserved • Blockchain is a technology but also a cultural change. The “constitutive” self executing and deterministic logic imply “reflections” beyond technology • Smart Contracts for instance poses some huge problems: how to manage exception? What about immutability? • It can be applied to any digital exchange where there is a value and without third party • It is hard because it is a balanced systems which involves Computer Science ( Network), Game Theory and Cryptography • The hype is a consequence of a need for a paradigm change. But will the hype conduct to standards? • In some context, like Finance, it is a radical change
  • 4. It has the potential to reshape any intermediated business or sectors, in health in particular for simplifying the supply chain of drugs for clinical trials and intermediated processes, and replacing third parties. KEY FACTS ABOUT BLOCKCHAIN 1. Blockchain is core infrastructural solution to ensure a chronologically reliable exchange of digital assets which we want to be reliable, transparent and traceable; 2. There is huge diversity in term of market readiness and use cases among blockchain platforms; 3. Unfalsifiable timestamping information ( Proof of Existence). Once a piece of information is stored, it is forever; it is a proof that the data existed at the time in the timestamp; 4. May have self-executing logic capabilities (Smart Contracts) 5. Decentralized nature of the infrastructures: the ecosystem made up by the actors that participate in the network have the consensus power, there is no intermediation power 6. For public blockchains, the model is based on reward ( crypto) for network maintenance ( mining) 7. For private blockchains, some of the features above are limited
  • 5. What about the experience of developing decentralized applications? 5copyright © 2017 Cefriel – All rights reserved Technology Immaturity High Unknown Chaos! Strategy: Get out from it or …! 1. Replan with another technology? 2. Leave out 3. Lean and Lean Startup Non complex projects Strategy: Plan-Do-Check Act • gressive Elab Complex Project Strategy: Learn and Adapt! • Short Cycle Time • Agile Tools • Inspect, Adapt & Transparency known Low “The Growth Mindset” ProblemSPACE
  • 6. What about the experience of delevoping decentralized applications? 6copyright © 2017 Cefriel – All rights reserved • High Rate of changes/ Low Degree of Maturity Uncertainty of external conditions • Challenges ( Motivation) • Forced to adopt agile mindset and lean start up methods • Necessary to increase or discover capabilities by empirical approach • Agile Mindset =human factor for complex projects with an high technology factor • Challenges (Technical) • Volatility of cryptocurrencies poses a limit to the public adoption in industrial/ecosystems contexts • The overall technology readiness ( i.e Smart Contracts) is not yet satisfying, due to lack of standards and lack of rules and regulations (Sustainability of Applications)
  • 7. 7 • 2008 the paper of Satoshi, 2009 the first transaction • The ever-increasing popularity of blockchain began with cryptocurrencies like bitcoin during the financial crisis of 2013 • Finance and banking sectors were the fist to experiment and invest , so these industries now represent the first wave of a mass decentralization • Blockchain helps distribute the cost of running a platform to its various participants, but rewards them for it in equal measure. • Beyond the Financial aspects, this decentralized model is already relevant for blockchain-based solutions such as tracking of sources, payment processing, self execution of contracts, authorization processes and many others. BRIEF STORY • TEN YEARS SINCE THE INVENTION OF BITCOIN • TODAY SEVERAL BLOCKCHAINS AND APPROACHES
  • 8. 8 v They are essentially an ”if-then-else” automated SW that can be executed over a a blockchain, that can store data in themselves and that can use external data if and only by a single source (oracle) v Ethereum is an open-source, public, blockchain- based distributed computing platform featuring smart contract (scripting) functionality.[ v It provides a decentralized Turing-complete virtual machine, the Ethereum Virtual Machine (EVM), which can execute scripts using an international network of public nodes. v Ethereum also provides a cryptocurrency token called "ether", which can be transferred between accounts and used to compensate participant nodes for computations performed. v "Gas", an internal transaction pricing mechanism, is used to mitigate spam and allocate resources on the network Ethereum as first case of smart contracts system (2013) • The concept originate by Nick Szabo paper in 1995 but took nearly 20 years to come to light with the introduction of Ethereum project in 2013
  • 9. 9 PUBLIC Blockchain is a chronologically timestamped ledger of transactions, maintained secured by a collaborative distributed “consensus” mechanism, based on combination of game theory algorithms and statistics, and able to replace the third party (the agreement, the contract, the notary) in intermediation processes. PUBLIC copyright © 2017 Cefriel – All rights reserved Transparency-Every transactions is registered and visible to everybody Accountability - Every action should be attributable to it’s owner. Privacy - Security should be afforded without giving up confidential information. Scalability - Must be able to scale to trillions of digital assets. Portability - Security must move with the data, wherever the data goes. Permanence - Security must not be ephemeral – it must exist as long as the data exists, and ideally longer.
  • 10. 10 Cut off Third Party in intermediation processes Store timestamped signatures associated with small pieces of information like author name, place, dates WHAT BLOCKCHAIN CAN DO copyright © 2017 Cefriel – All rights reserved 3 Once a smart contract has been developed, it can be pushed to an already running blockchain, like Ethereum. Every node in the blockchain will get a copy of the contract’s code and will perform the related computation No need of building a central infrastructure to host the contract and perform the computation 2 The results of a smart contract’s code execution are recorded in the blockchain only when the majority of the nodes agree on the results. No need of having a trusted third party. In principle the blockchain can be trusted by design 1 Smart contracts directly manipulates the blockchain through their code. Their methods can be called by everyone having a blockchain account. No need of intermediation
  • 11. 11 • Smart Contracts are not like Web applications! • Blockchain are not database that can store big volumes of data! TRADITIONAL BLOCKCHAIN APPROACH copyright © 2017 Cefriel – All rights reserved Hiding confidential data ( work in progress) Idea: Every smart contract has its own DB, over which it has full control. No other contract can access it. So let’s use it to store confidential information. Problem: The DB is replicated on every single node participating in the blockchain. Question: What good is a confidential DB if it is stored on hardware we do not own and control? Enforcing on-chain payments (i.e.: Smart bonds) Idea: Put bonds’ funds on the blockchian. A smart contract will manage them, guaranteeing the buyer will get her money back at due time. Problem: Funds managed by the smart contract in the blockchain can be used only by it. Question: What good is bond’s funds if you cannot invest it? Contacting external services (i.e.: API calls) Idea: Have a smart contract’s computation depending on values coming from external API calls. Problem: Every node in the blockchain performs the same computation (in an asynchronous way) and they have to agree on the result. Question: What happens if the API call returns different values to different nodes? X X
  • 12. 12 Enterprise blockchains have been launched in the last two years. They are an effort of industrial consortium or service provider to combine blockchain capabilities with the need for assuring privacy and avoiding to use cryptocurrencies Main ISSUES with Public Blockchain copyright © 2017 Cefriel – All rights reserved Scalability/Speeds Transactions are not real time Subjected to network congestion Business Model/Governance In public the business model is defined by the consensus and based on mining cryptocurrency Volatility of the currency Identity/Permissions All nodes are equal There is only one ledger for all applications Management of Data Access Data are public.
  • 13. 13copyright © 2017 Cefriel – All rights reserved Pre-Selectionofpotentialblockchain architecture • Readiness/Maturity & Installation requirements in banking sector might imply the exclusions of some technologies
  • 14. DLT for Invoice Discounting copyright © 2018 Cefriel – All rights reserved . ELAPSED 12 months PROJECT OBJECTIVE Ideation, design, development and evaluation of an end-to-end prototype for a invoice discounting solution for the Italian Banks Ecosystem. The solution potentially allow to manage through the blockchain the entire process MAIN PARTNER GFT Fondazine Bruno Kessler CEFRIEL
  • 15. ELAPSED Currently ongoing (Sept 2017 – Sept 2019) PROJECT OBJECTIVE Distributed Ledger Technologies and smart contracts may allow to enhance efficiency and reduce costs in complex ecosystem. In IN2DREAMS we are automating specific use cases related to the management of railways assets MAIN PARTNERS Main Goal Create a system able to digitally manage interactions and workflows between the different actors that participate to the railways asset management ecosystem
  • 16. 16 CEFRIEL Vision on Blockchain for the Health Ecosystem copyright © 2018 Cefriel – All rights reserved Some Areas of Applications Personal Health Record Management Medical Devices and IoT Security Supply Chain for Drugs and Medical Devices Tracing and Tracking for Clinical Trials Care Delivery Key Benefits in Health Ecosystems • Integrity • Reconciliation • Transparency • Patient Engagement An example End-to-end clinical trials delivery and return process may be decentralized and developed over a network of independent nodes, so that allowing the simplification of process, automation and cost reduction Challenges • Exploit business opportunities and impact of blockchain-based solutions • Investigate use cases and develop prototypes • Be ready for future large scale development Cefriel Approach • From ideation to demonstration of end-to-end proof of concepts • Technology evaluation and comparison • Lab with state of the art of technology (Fabric, Stellar, Ethereum, and others) • Experience lab and Education activities • Support to blockchain lab creation • Know-how transfer • Collaboration with IoT Lab and SW Development Competence Centers
  • 17. 17 VIDEOSIGN Project VIDEO SIGN Elapsed: June-Nov 2016 . The journalist can prove the authorship without using frustrating locking system. The model is based on Sharing Economy scenario Blockchain in Digital Media Potential Advantages and Motivation • Cross site infrastructure • Sharing Economy model • Register is trusted by “users” by definition • Low cost of implementation and maintenance • Country-independent Blockchain can be used in the digital news for proof of publishing. 1. Login 2. Generate VideoSign Check 3a. Video Inserted in Chain 3b. Video Information retrieved Register Retrieve By applying advanced blockchain framework, we arrived at a Proof of Publishing PoC based on smart contract logics. Sustainability Innovation Fund
  • 18. . • Blockchain technology can be applied for micropayments. With the adoption of blockchain it is possible to use cryptocurrencies to establish direct peer2peer payments, which have lower transaction costs if compared to traditional payment systems. Moreover, using smart contracts features, it is possible also to implement the business logic aimed at tracking payments and managing access control to news, creating a standard interoperable method to manage access to content. The infrastructure is maintained in a decentralized way, therefore there is no need of a central authority for managing information exchange. In this sharing economy scenario any user and any website news can use the technology and benefit trust and security intrinsic in the blockchain. Potential benefits of Blockchain in Digital Media • Reduce transaction costs, avoiding banks • Cross site infrastructure • Sharing-economy model • Low cost of implementation and maintenance • Country and website independent ReaderWallet Project • PROJECT OBJECTIVE • The goal of the project is to study the feasibility, define an architecture and develop a Proof of Concept for a peer2peer micro-payment system based on the blockchain technology aimed at allowing users to buy news content on websites • Motivation • Nowadays micropayments represent a limit for the news & media ecosystem. High transaction costs and lack of friendly user experiences do not allow business model based on acquiring of single content.
  • 19. 19 READERWALLET Project P2P PAYMENTS (On-going project) Jan-Jun 2017 Application for micropayments in the Digital News Ecosystem Blockchain mobile p2p payment are opening new scenarios for news ecosystem in long term. The new approach • Cross-site • Sharing Economy model Sustainability
  • 20. UNDERSTANDING THE TECHNOLOGY Blockchain is a complex technology: in order to be ready it is necessary to understand how it works on relevant use cases. A good learning strategy is starting with design and develop of end-to-end prototypes with multiple technologies, allowing to validate feasibility and providing short-term results aimed at supporting decision making for solutions. BE READY FOR FUTURE LARGE SCALE ADOPTION Blockchain is a disruptive technology: it is foreseen that in the next few year will introduce a revolution in several business processes. Companies need to be ready for this change. Studying pragmatic use cases and suggesting the right approach and technologies to support companies in blockchain business evolution. SCOPE OF THE LAB 20copyright © 2017 Cefriel – All rights reserved
  • 21. Google Confidential & Proprietary Nadia Fabrizio, Blockchain Expert and Agile Coach nadia.fabrizio@cefriel.com Twitter @nadyfabri Skype:nadia.fabrizio Viale Sarca 226, 20133 Milan Web site www.cefriel.com