Final recommendation presentation for my blog.

1. Visit us at:
http://televisionpastpresentandfuture.blogspot.ca/

2. Perspective
“The digital media industry in Canada is evolving
in extraordinary ways, largely driven by today’s
multi-platform consumer engaging with content
across a variety of media”.
-Bryan Segal, vice president, comScore
Canada

3. Perspective
 Current trends that can be taken advantage of
 Metrics clearly display useful results
 Relatively inexpensive
 Ability to reach a broad target market
 Traditional offline media is diminishing

4. Overview

5. Blog
 News worthy due to many updates
 Endless series to cover
 Many visuals (videos, websites etc.) available
 Interests me since I am a television lover!

6. Persona
 Working woman
 Devoted mother & loving wife
 No time to rest and relax in front of her
television!
Phyllis Richardson
 Out of touch with the television series
 Resorts to the internet for guidance
 Loves social media

7. Watch out! Bomb Girls Have Arrived
“Work it” Ladies and Gens! Blog Post Titles
The Big Bang Theory: Who Says Science Can’t be Fun?
Phew! Saved by the bell
What you gonna do when they come for you... Hawaii Five-O
It’s all about the “Magic City”
We Are Family: Modern Family & The Cosby show
Friends: Got to love them
House of Lies: Liar, Pants on Fire
Jersey Shore: GTL Anyone?
Pretty Little Liars: Got a Secret, Can You Keep It?
The Everlasting “Young and the Restless”

8. Facebook Page

9. Twitter Account

10. YouTube Channel

11. Google Analytics Metrics
Positive
 Traffic types vary
 Great percentage of
direct & referral
 Time on site remained
constant
Negative
 Increased bounce rate
 Low levels of page
visits

12.  Week 8 Twitter Overview
Followers: 62
Following: 136
Tweets:48
Twitter user: 491, 720
 Week 14:
Followers: 182
Following: 349
Tweets:97
Twitter user: 10,000

13. Facebook Overview
Positive
 At peak the page’s total reach was 681
 Likes increased by 6 through weeks 8-14
 At peak people talking about the page was 8
Negative
 Towards week 11-14 it was a slow climb

14. YouTube Channel Overview
 4 new subscribers from week 8-14
 Ability to post videos and create video playlists
 Keeps me informed

15. Pinterest Overview
 Did not gain any
visits to my blog
from Pinterest
 Able to pin various
content in regards to
my blog (i.e. Press
release)
 Allows for more
awareness for my
blog

16. Hubspot Grader Overview
 Slowly declined through weeks 8-13
 Over all a negative outcome

17. Business Review

18. Key Learning
Positive
 Visits: Slowly climbed from week 8 to week 14 with a
total of 111
 Traffic types:
-High referral rate of 85% (comprised of
Facebook, Twitter, Reddit, Blogger)
- Positive direct traffic results of 15%
 Time on site: Maintained itself at 33 seconds for weeks
Negative
 Bounce rate: Decreased dramatically starting at 63% in
week 8 and ending at 73% in week 14
 Page(s) per visit: Viewers did not check out many pages
throughout their visit (began at 2.23 and ended at 1.53)

19. Indicated Actions
 Newsworthy
- Use social media to get suggestions and polls of what is preferred to be
blogged about
- Include current ratings/statistics on my blogs to show the stands of the
show in the eyes of the critics to ensure my viewers know the
information is current
• Consistent
- Constant blog posts
- Ensure tags are related to the blog and in the first and last paragraph of
the blog post

20. Key Learning
Positive
 Likes: Through weeks 8-10 there was a steady climb in likes
 Posts: Constant comments/likes and often conversations
under my wall posts
Negative
 Weekly total reach: My weekly total reach was 200 or lower
 People talking about this: For the most part I had under 6
people talking about my page (with an exception of 2 weeks)

21. Indicated Actions
 Constant updates
- Wall postings
- Share wall postings from other pages to my own page
 Write on the wall of other pages to join in the
conversation so people notice my page
 Have more links to my YouTube channel, Pinterest
and Blogger and other websites to create versatility

22. Key Learning
Positive
 Followers: High levels of increased
followers from week 8 through to 14
(increase of 120 followers)
 Following: An increase of 213 of Twitter
accounts that I have followed from week
8 through to 14
Negative
 Tweets: Achieved a total of 97 tweets by
the end of week 14

23. Indicated Actions
 Tweeting straight from Twitter is
important
 Tweeting once a day is not
enough, tweet more!
 Retweet and mention other Twitter
accounts to engage

24. Key Learning
Positive
 Subscribers: Attained 4 subscribers
 Videos: Have the ability to create playlists and “like” videos
which appear on constant updated YouTube newsfeed
Negative
 Content: Not a lot of time was spent on the YouTube channel

25. Indicated Actions
 Create appropriate playlists
 Like as many videos as possible related to my topic
 Short television updates of myself talking to encourage
interaction

26. Positive
Key Learning
 Boards: Created 3 relevant boards (television shows I enjoy, things I adore
and people I admire)
 Followers: Attained 11 followers within weeks 8-14
 Following: Following 24 people that mostly are in relation to my topic
Negative
 Pins: Throughout weeks 8-14 I pined/repined 31 things

27. Indicated Actions
 Spend more time exploring the various pins on the
site
 Pin related information and updates on my topic if
the website has the ability to “pin it”
 Make my own pins!

28. Recommendations

29. Recommendations
 Website: No plans on having a website because a
blog is the best option for my topic
 Blog: No changes will be made to the blog, just
much more content!
 Search Engine Optimization strategies:
- Make use of key words (tags) in the first and last
paragraph of the blog post

30. Recommendations
 Pay-Per-Click: These ads will appear on sites such as
Google, Yahoo and Bing
 Average Cost Per Click: $0.40 cents
 Keywords: television shows, past TV series, dramatic
series, comedic TV shows, TV show review

31. Recommendations
 Display ads: A great visual way of
gaining awareness and visits to my blog
 Top 10 websites for my display ads
- Global
- MuchMoreMusic
- ABC
-CTV
- BET
- MuchMusic
- Toronto Star (entertainment section)
- Spike TV
- YouTube
- MTV

32. Recommendations
 Social media:
- There will be a social media campaign
- Includes Twitter, Pinterest and Facebook to name a
few
 Affiliate marketing: This does not apply to my
business

33.  Social Media Releases:
Recommendations
- Various social media
releases will be done
- Keeping the
fans/viewers of the blog
updated with constant
updates varying in
content

34. Recommendations
 Email marketing:
- There will be an email
campaign
- It will touch upon social
media and blogs on
television series

35. Recommendations
 Mobile Marketing:
- There will be social feeds
constantly being updates to
the persons phone that has
the app
- There will also be videos
available
- Games in regards to
television shows will be
accessible

36. Rationale

37. Rationale
 Blog- Excellent way to converse about many topics due to the
ability to share and comment on posts
 PPC- Effective way to get the business across to many sites that
are in the intended target group
 Display ads- Appeal to ones visual senses
 Social media- Keeping up with the social media trend to ensure
the most current updates
 Email marketing- Keeping subscribers informed via email
 Mobile marketing- Take advantage of the current mobile app
trends