The document discusses important tips for effective writing, including knowing your target audience and purpose, using appropriate vocabulary and style, avoiding unnecessary complex words, and minimizing errors. It emphasizes that understanding who will read a piece of writing and tailoring the content accordingly is key to clearly communicating messages. Writers should also avoid pretentious language and carefully proofread their work to establish credibility.

1. so you wanna be a better writer [?] A short production by Nadia Sulieman

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12. Having a target audience goes a long way in achieving stellar reactions.

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14. Though you can’t always please everyone! Credit image to: http://www.abc.net.au/reslib/200803/r233938_938314.jpg

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19. Shame on you! Credit image to: http://imgs.sfgate.com/n/pictures/2008/05/02/english5.jpg

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