1. 10+ years of Strategic Brand Management experience
•
including brand positioning, implementing brand
marketing programs and sustaining brand equity
Creating and executing long and short brand
development plans that increase market penetration and
steal market share from our competition
Soliciting sponsorships using traditional and digital
marketing efforts aimed at strategic partners to fund
ongoing and special initiatives that drive ad revenue for
all stakeholders
Demonstrated success in performance based online
media and social media innovations, trends and analytics
2. Career Scope and Highlights
Traditional Marketing Implemented digital marketing
TV campaign that achieved two
times the industry average CTR
Radio
and helped increase the networks
Print viewership by 29%
OOH
The Fuse Presents Jay Z campaign
Online Marketing increase viewership by 110% for
Paid Media that program series and achieved
Search Engine Marketing the highest rated show ever for
the Fuse network.
Social Media
Viral Marketing (sizzles,
widgets, ePR) Innovative use of social media
has achieved a decrease in
Custom Microsites
marketing spend by 15% but
Email blasts and newsletters increased our network awareness
and viewership by 34%
Brand Marketing
Events Developed marketing campaign
Launches that opened up new advertising
PR stunts opportunities with the network
to such clients as Tampax and
Product Integrations
Twix.
Brand activation
Partnerships
Recipient of the Cable Fax Faxie
Promotions and Sweepstakes Award for “Best Upfront Event”
3. Traditional Marketing Metro NY sky box ad
Time Out NY Full page ad
Fuse Presents: Jay Z OOH
Fuse “Music Is “ Brand Campaign OOH
DirecTV Access Magazine Banner Ad
Music Trivia Bar Media
4. Online Marketing
Skins, Roadblocks Takeovers and other media
Fuse Presents: Dave Matthews Band
Top 40 Takeover Skins Iphone App.
Fuse Presents Dave Matthews Band
Website Skin
Fuse Top 40 Roadblock
5. SEM
Top 40 Facebook Ad
Dave Matthews Band FB Event Page
Lady Gaga Artist Takeover ePR seeding
Beyonce Face Book Event Page
6. Viral Marketing and Sweepstakes
Fuse Fest Bonnaroo MYSpace page
Fuse and Live Nation “Live Like a Rock
Star” Sweepstakes
Fuse Bonnaroo Twitter
Aggregator page
Fuse Presents :Jay Z YouTube Microsite
John Mayer Enter-to-win on Twitter
7. Partnerships MSG GardenVision Promotion
Music Festivals
• Bonnaroo Music Festival
• Lollapalooza Music
Festival
• Voodoo Music Experience
• Madison Square Garden Fuse Bonnaroo Barn
Entertainment
Sampling Tours
• Camplified
• CN summer sampling tour
• Comic Con Regal Cinema Cinemedia
• Tom Joyner Family
Reunion
• People En Espanol Family
Day MSG OOH Banner
• itunes
Lifestyle Partnerships:
• Jayz.com
• Rocawear.com
• DMB Warehouse fan club
• Johncmayer.com
• Columbia Records Chicago Theatre Marquee: Fuse
• Regal Cinemedia Presents Fall Out Boy
