1.7 Getting Involved: Effective Messaging for Advocacy
Speaker: Heather Dearing
It is critical that policymakers understand the importance of providing adequate resources for homeless assistance. However, it can be difficult to find a message that resonates with this key audience. This workshop will review the basics of getting involved in advocacy and developing a message. Presenters will also explore effective strategies for communicating with policymakers in the current fiscal climate.
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1.7 Getting Involved: Effective Messaging for Advocacy
1. Put a number and a face on it!
Homeless youth in California – who are they
and how many are there?
Include service recipients in advocacy
Site visits versus office visits
Focus on outcomes
Give them what they want
8. Of course it’s evidence-based!
Increased pressure to prove you are using
taxpayer dollars effectively
EBP: the integration of the best available
research with clinical expertise in the context
of client characteristics, culture and
preferences
Advantages of evidence-based practice and
being outcome driven
Working toward realistic outcomes
Data is good, but don’t be too technical
9. Other messages and
thoughts…
Leveraging public, private, local, state and
federal dollars
Not getting a “fair share” of federal dollars
Demonstrate your innovation
Get everyone saying the same thing
Attach your message to a bigger message
Do one big thing, once a year, if possible
Be passionate!