From my talk delivered at WordCamp Kochi. Some idea on how you can create your own medium, to spread your ideas. Begin with zero investment, create value and then scale up towards a full blown medium

1. How to build your
own medium with
WordPress.com
Nagesh Pai
@nagpai
WordCamp Kochi - 18 Feb 2017

2. About me
• Happiness Engineer with Automattic - Joined Jan 2017
• Freelancer + Corporate Jobs + Moonlight Prof earlier
• Created and Managed a Community Website -
RadioIdli.net
• ^^^ basis of my career in WordPress and Digital
• Music and Nature Photography among key interests
• Not good with coding yet!

3. Why this topic?
Building your own medium is now easier
Tips on Getting started with your own medium
Tips on Promoting your medium
The Road ahead!

4. The Kerala Inspiration!
Literacy + Ideas = Expression / Media

5. Quick Call of Hands
Have you ever felt like……. ??

6. “
”
I can write well and rhyme well,
though I’m not a writer or a poet

7. “
”
I am okay with singing
I have my own style
Not sure if it will pull audience?!

8. “
”
I ain’t a politician nor journalist.
I do have a view though about
things around me

9. “
”
I am not a qualified teacher
I would like to study together
with students worldwide

10. “
”
Ideas that spread, succeed!
ref : Seth Godin
https://www.ted.com/talks/seth_godin_on_sliced_bread

11. All of us deserve a
medium of our own!
+

12. Why this topic?
Building your own medium
is now easier
Tips on Getting started with your own medium
Tips on Promoting your medium
The Road ahead!

13. How ??
• Infrastructure + Distribution - then and now
• Cost of Press vs WordPress :-)
• Sites can be built with zero budget and by intuitive
self-learning ( learn.wordpress.com )
• Use Social Media as bulletin boards
• Be Careful - Ownership and portability of your content!

14. Why this topic?
Building your own medium is now easier
Getting started
Tips on Promoting your medium
The Road ahead!

15. Getting Started…
• Choose your area of expertise / passion
• Begin free on a platform like WordPress.com
• (http://wordpress.com/start )
• Publish regularly - content calendar?
• Focus more on the content in initial period .. design
can be tweaked further later
1…2…3.. See you at
wordpress.com/start

16. Getting Started…
• Content is the king.. don't be shy of starting with a
subdomain
• Invest and upgrade at the right time
• Eg - labnol.org , radioidli.net ,
• Ajay Shah’s blog on economics (on blogger)
1…2…3.. See you at
wordpress.com/start

17. Why this topic?
Building your own medium is now easier
Tips on Promoting your medium
The Road ahead!
Getting started with your own site

18. Promote!
• Publish first on your website
• Share links with summary on your own social media
handles
• Sharing list - Map out likeminded groups where you
can share without “Spamming”
• Comment genuinely on similar blogs
• DailyPost.WordPress.com
https://en.support.wordpress.com/getting-more-views-and-traffic/

19. Why this topic?
Building your own medium is now easier
Tips on Promoting your medium
The Road ahead!
Getting started with your own site

20. A marathon of
many small steps!*
• Become a “Level up” user of WordPress.com
• Upgrade to Plans as per requirement
• Option - upgrade to a self hosted WordPress.org
website
• Hopefully one day you will be a WordPress VIP
customer!

21. “
”
I am in a marathon, not a sprint, and no matter how far away the
goal is, the only way to get there is by putting one foot in front of
another every day
-* The Automattic Creed
https://automattic.com/creed/

22. Thanks
Nagesh Pai
@nagpai