DeenUP Athletics is Bigger Than Basketball. This is an innovative community-led social startup that is dramatically changing the way our youths grow into adulthood. By bringing together the discipline and training that comes with basketball skills development and meshing this with dedicated youth mentorship, DeenUP Athletics pushes young people to aim high and put in their very best. DeenUP Members, the youths we train, are taught to continually renew their intentions and align their life goals. It’s about hard work, finesse, strength of mind, and devotion. With this in mind, the trainers and staff at DeenUP Athletics strive to provide the very best in terms of training quality and personal guidance. DeenUP Athletics staff and trainers are dedicated to ensure the success of our hundreds of players. For us, success is holistic. Our players, DeenUP Members, are expected to maintain a healthy balance between training, school, work, family, and community. Our staff and trainers run day camps, after-school programs, weekly clinics, summer camps, tournaments, leagues, and our very own DeenUP Elite Teams.

1. DeenUP Athletics

2. Introduction
DeenUP Athletics
Bigger Than Basketball
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Launched October, 2012
Create student-athletes
Currently in 5 locations in Toronto
U17 and U19 Teams in the CYBL,
AAU, etc.
 Facilitated 9 student-athletes to
receive athletic scholarships to
CCAA, CIS, and NCAA Programs
 Trainers with NCAA & Professional
Basketball Experience

3. Co-Founders
Adeel Sahibzada – Basketball Guy
Trainer | Coach | Player
[Guard at Several CIS Universities]
Nahyan Chowdhury – Behind-the-Scenes Guy
Marketing | Business Development | Mentorship
2013 Agents of Change
[Center for Social Innovation]

4. Lines of Work

5. Lines of Work
Basketball Training
[Public]
Basketball Training
[By-Invitation-Only]
Sponsorships
Apparel

6. Basketball Training

7. Basketball Training
• Year 1: 500+ Players through our training programs
Nine (9) 8-Week Basketball Essentials [Weekend Clinics]
Five (5) Week-Long Camps [Winter/Spring/Summer breaks]
One (1) Specialty Camp - our Toronto Top 20 Elite Camp
Two (2) DeenUP OBA Teams [U16 and U17]
One (1) 3v3 Tournament at Mississauga Celebration Square
Communities: Mississauga, Markham, North York, Downtown,
East York, Scarborough, Durham, Waterloo and Ottawa.
Trainers: NCAA, CIS, Pro Experience

8. By-Invitation-Only

9. By-Invitation-Only
• Secret Basketball Projects:
– CIS and NCAA Training
– NBA Pre-Draft Workout
– Toronto Top-20 Elite Program

10. Apparel

11. Street Team
Volunteers

12. Partners
2013 Agents of Change

13. Milestones: Year 1

14. Milestones: Year 1
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500+ Players
10 Athletic-Scholarship Recipients [BC - NB]
13 Trainers
2 Teams in the Ontario Basketball Association
Pro and Semi-Pro Roster
Partner Power