Interruption Marketing vs. Inbound Marketing - Create Marketing People Love! by Najam Ahmed Google Certified Professional, Digital Marketing Consultant & Trainer SEO International, Dubai, UAE - http://www.seointl.net

1. Interruption
Marketing vs.
Inbound
Marketing
Create Marketing People Love!
by Najam Ahmed
Google Certified Professional,
Digital Marketing Consultant
& Trainer

2. Interruption Marketing
Interruption Marketing (also known as
‘Outbound’, ‘Traditional’ or ‘Old-fashioned’
marketing) that pushes products or services on
customers such as:
 Telemarketing
 TV Commercials
 Direct Mail
 Bulk Email/SMS Blasts
 Newspaper/Prints Ads
 Billboards etc.

3. Telemarketing / Cold Calling
doesn’t work 87% of the time

4. 86% people skip TV commercials

5. 44% of Direct Mail is never opened!

6. Thanks to the Internet!
 Now, we, as consumers,
no longer rely on billboards
and TV commercials – to
learn about new products.
 The Internet has given us
Google and Social Media
to find, research,
recommend and buy
brands and products!
Download Free e-book:
100 Ideas that have changed the Marketing

7. Inbound Marketing
Inbound Marketing (aka ‘Pull’ or ‘New’ marketing)
that relies on earning people’s interest instead of
buying it such as:
 Useful Content Creation / Blogging
 SEO / SEM
 Social Media

9. Old Marketing
 Communication is
one-way.
 Customers are
discovered via print,
TV, banner ads, cold
calls
 Old marketing is
expensive
 Difficult to track the
results of individual
campaigns’
performance
New Marketing
 Communication is
interactive and two-way.
 Customers come to you via
search engines, referrals,
social media.
 New marketing costs
62% less to acquire a lead
 You can track the output of
every single dollar spent
and can make better
marketing decisions later.

10. Useful Content / Blogging
 Think about your prospects’ concerns,
questions, and problems.
 Develop content to
 help your prospects / potential clients,
 to answer their questions, and
 to solve problems!
Build good relationship
and develop trust first;
create marketing people love…
they will always come back to you!

11. Don’t rely on ‘Free’ Blogs!
 Avoid using ‘Free’ blogs such as
 WordPress.com
 Blogger.com
 Create your ‘Own’ Self-hosted blog
associated with your website i.e.
 blog.your-website.com
 www.your-website.com/blog/
Content can be created in form
of blog posts, infographics, videos,
e-books, industry research report,
white papers, presentations etc.

13. Don’t Find Customers;
Let them Find You!
 Optimize your website, blog, videos, photos
using SEO standards to get better visibility
on Google while people are searching
about your industry, products or services.
Download Free SEO Guide
 Get immediate results using Google Search
Ads to attract targeted prospects.
Download Free Google AdWords Guide

14. Spread your Content with
Social Media
 Facebook
 Twitter
 LinkedIn
 Google+
 YouTube
 Slide Share
 Pinterest
 Instagram
Learn more about Social Media Marketing

15. How Hubspot acquired 4,300 customers…

16. Download this presentation!
http://www.seointl.net/inbound-marketing/

17. Najam Ahmed
Google Certified Professional
Digital Marketing & Social Media Consultant
@ SEO International (a part of Al Wafaa Group that is
Google Certified Partner firm)
+971 55 9971452
najam@seointl.net | www.seointl.net
https://www.facebook.com/eMarketingME
https://twitter.com/najamuae
http://ae.linkedin.com/in/najamuae
https://plus.google.com/116785578712460481090
http://www.youtube.com/user/najam2010
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