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Fansite “Tenjinbashi Bazaar”
as local communication
by socialmedia May 21, 2011

                                  tenjinbashi.com

                              Kazutaka Nakano
                                        NPC Corp.

                                        nknkztk

                                         nakanok
About

http://tenjinbashi.com      Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   2
About



               Me
                         Sales Promotion Planner

               NPC Corp.
                         Paper and web
                         contents production
http://tenjinbashi.com                   Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   3
Today
                         What I introduce to and
                         what I want to share
                         with you is…


http://tenjinbashi.com                Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   4
Our activities for
revitalizing local community
by cheering up the shopping streets
with Socialmedia



http://tenjinbashi.com   Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   5
Summary
                         Fansite “ Tenjinbashi Bazaar ”




http://tenjinbashi.com                     Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   6
Summary


               Activitiy for CSR
                * Cheering up Tenjinbashi shopping streets
                * Corporate Social Responsibility


               Launched last June
                * Revitalization of the local community
                  as a local firm

http://tenjinbashi.com                       Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   7
Summary


  * Longest in Japan
  *2.6km for 3 stations




                               *about 600 shops



http://tenjinbashi.com    Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   8
Summary




                         * Good spots to go !


http://tenjinbashi.com                    Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   9
Summary




                 * Good dishes, Clothes, General goods




http://tenjinbashi.com                 Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   10
Summary


                         * People’ heated atmosphere




http://tenjinbashi.com                     Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   11
Summary




                         We are sure
             You enjoy them !

http://tenjinbashi.com          Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   12
Summary




               Our website
                * Like a portal that gathered
                  various social web services




http://tenjinbashi.com                      Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   13
Summary




               Our site
                * Like a portal that gathered
                  various social web services




http://tenjinbashi.com                      Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   14
Summary


                * Please let me introduce our activities.



                   Vision                Mission

                   Action                  Mascot
http://tenjinbashi.com                       Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   15
Summary


      Vision
                                     Mission
                   * To try for
                   the most cheerful shopping street,
                   Action the longest
                   in addition to
                                  Mascot

http://tenjinbashi.com                   Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   16
Summary


   Mission
     Vision
                   * To promote customers’ coming to
                   Tenjinbashi by transmitting and sharing
                   Action              Mascot
                   its information with socialmedia.


http://tenjinbashi.com                   Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   17
Summary


      Action
        Vision                         Mission
                   * To transmit information
                     in 5 social web sites
                                        Mascot
                    * To introduce digital guide book


http://tenjinbashi.com                    Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   18
Summary
  Summary




http://tenjinbashi.com   Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   19
Summary
  Summary




http://tenjinbashi.com   Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   20
Summary


       Mascot
         Vision                       Mission
                    * By the way, we have a mascot.




http://tenjinbashi.com                   Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   21
Summary
        Mascot




http://tenjinbashi.com   Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   22
Summary
        Mascot




                         * He is called “ Hangyo-kun ”.


http://tenjinbashi.com                       Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   23
Summary

     * He is a “ Carp ”.
        Mascot




                         * 「 お客さん、来い鯉 」

      * He never defeat YURU-Chara !


http://tenjinbashi.com         Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   24
Summary




http://tenjinbashi.com   Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   25
Summary
     * We have no money…


                         * More impressive, More memorable




        * and more interesteing mascot
        to be in the news !

http://tenjinbashi.com                      Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   26
Summary
                                       This mask is
        Mascot                         handmade.




                         * He has a assistant “ Jyoshu ”.


http://tenjinbashi.com                        Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   27
Our mind,
      our activities


http://tenjinbashi.com   Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   28
Our mind



                    1    Information

                     2   Relationship
                     3 On & off line
http://tenjinbashi.com         Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   29
Our mind

1            Information


                               Products


                     2     Relationship
                         Services     Passion
                     3 On & off line
http://tenjinbashi.com                Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   30
Our mind

2          Relationship

                    1    Information Customer
                                        ×
                                    Shopkeeper




                         Customer
                     3 On & off line
                            ×
                         Customer
                                                 Shopkeeper
                                                     ×
                                                 Shopkeeper


http://tenjinbashi.com                           Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   31
Our mind

3         On & Off line

                    1    Information
                                 Customers

      On Line                        ×
                                 Shopkeeper

                     2           Off
                         Relationship Line
                         Customers            Shopkeeper
                             ×                    ×
                         Customers            Shopkeeper


http://tenjinbashi.com                        Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   32
Our activities




                    1    Transmitting

                     2   Hangyo-kun blog

                     3      Seminar
http://tenjinbashi.com           Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   33
Our activities




                    1    Transmitting
                  * To let people know how to
                    use socialmedia.
                     2   Hangyo-kun blog

                     3      Seminar
http://tenjinbashi.com            Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   34
Our activities

3           Seminar




                 I got it !


                                                やったり
                                                ましたw


http://tenjinbashi.com        Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   35
Why don’t you have fun
        Tenjinbashi,together?



                           Pls,
                         Join us!

http://tenjinbashi.com       Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   36
Summary




                 * Why don’t you come to tenjinbashi?


http://tenjinbashi.com                 Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   37
Summary




    Deep Osaka is here.
                         Have fun !

http://tenjinbashi.com          Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   38
Thank you for your
        kind attention.
                          * If you like, share ideas !




                         nknkztk    nakanok      nknkztk.
                                                 tumblr.
                                                 com


                                                         Kazutaka Nakano
http://tenjinbashi.com                          Copyright© 2011 tenjinbashi bazaar All Rights Reserved.   39

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Fansite“TenjinbashiBazaar” as local communication by socialmedia

  • 1. Fansite “Tenjinbashi Bazaar” as local communication by socialmedia May 21, 2011 tenjinbashi.com Kazutaka Nakano NPC Corp. nknkztk nakanok
  • 2. About http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 2
  • 3. About Me Sales Promotion Planner NPC Corp. Paper and web contents production http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 3
  • 4. Today What I introduce to and what I want to share with you is… http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 4
  • 5. Our activities for revitalizing local community by cheering up the shopping streets with Socialmedia http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 5
  • 6. Summary Fansite “ Tenjinbashi Bazaar ” http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 6
  • 7. Summary Activitiy for CSR * Cheering up Tenjinbashi shopping streets * Corporate Social Responsibility Launched last June * Revitalization of the local community as a local firm http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 7
  • 8. Summary * Longest in Japan *2.6km for 3 stations *about 600 shops http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 8
  • 9. Summary * Good spots to go ! http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 9
  • 10. Summary * Good dishes, Clothes, General goods http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 10
  • 11. Summary * People’ heated atmosphere http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 11
  • 12. Summary We are sure You enjoy them ! http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 12
  • 13. Summary Our website * Like a portal that gathered various social web services http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 13
  • 14. Summary Our site * Like a portal that gathered various social web services http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 14
  • 15. Summary * Please let me introduce our activities. Vision Mission Action Mascot http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 15
  • 16. Summary Vision Mission * To try for the most cheerful shopping street, Action the longest in addition to Mascot http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 16
  • 17. Summary Mission Vision * To promote customers’ coming to Tenjinbashi by transmitting and sharing Action Mascot its information with socialmedia. http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 17
  • 18. Summary Action Vision Mission * To transmit information in 5 social web sites Mascot * To introduce digital guide book http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 18
  • 19. Summary Summary http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 19
  • 20. Summary Summary http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 20
  • 21. Summary Mascot Vision Mission * By the way, we have a mascot. http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 21
  • 22. Summary Mascot http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 22
  • 23. Summary Mascot * He is called “ Hangyo-kun ”. http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 23
  • 24. Summary * He is a “ Carp ”. Mascot * 「 お客さん、来い鯉 」 * He never defeat YURU-Chara ! http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 24
  • 25. Summary http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 25
  • 26. Summary * We have no money… * More impressive, More memorable * and more interesteing mascot to be in the news ! http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 26
  • 27. Summary This mask is Mascot handmade. * He has a assistant “ Jyoshu ”. http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 27
  • 28. Our mind, our activities http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 28
  • 29. Our mind 1 Information 2 Relationship 3 On & off line http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 29
  • 30. Our mind 1 Information Products 2 Relationship Services Passion 3 On & off line http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 30
  • 31. Our mind 2 Relationship 1 Information Customer × Shopkeeper Customer 3 On & off line × Customer Shopkeeper × Shopkeeper http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 31
  • 32. Our mind 3 On & Off line 1 Information Customers On Line × Shopkeeper 2 Off Relationship Line Customers Shopkeeper × × Customers Shopkeeper http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 32
  • 33. Our activities 1 Transmitting 2 Hangyo-kun blog 3 Seminar http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 33
  • 34. Our activities 1 Transmitting * To let people know how to use socialmedia. 2 Hangyo-kun blog 3 Seminar http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 34
  • 35. Our activities 3 Seminar I got it ! やったり ましたw http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 35
  • 36. Why don’t you have fun Tenjinbashi,together? Pls, Join us! http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 36
  • 37. Summary * Why don’t you come to tenjinbashi? http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 37
  • 38. Summary Deep Osaka is here. Have fun ! http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 38
  • 39. Thank you for your kind attention. * If you like, share ideas ! nknkztk nakanok nknkztk. tumblr. com Kazutaka Nakano http://tenjinbashi.com Copyright© 2011 tenjinbashi bazaar All Rights Reserved. 39