Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Social Media Marketing Course
1. Social Media Marketing
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Presenter: Nguyen Anh Duc – CEO Nakitech Corp
Cell Phone: 0935982718
Email: duc.nguyenanh@nakitech.net
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2. • Facebook, Twitter, LinkedIn. These are the Powerful platforms
where Social Media Marketers works on. Social Media Marketing is
all about reaching out the customers on Social Networking websites.
It is the art of using social media to increase awareness of the
concerned brand and a great source for generating traffic on your
website.
• But not everyone can do it. You need to be smart to generate traffic
as the competition is high and you need to create and market
something that people would love to read and share. The right
guidance at the right time is what you need.
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Namkinh Technology Corporation
3. • We have a designed a module for you that will help you in creating
Social Media Plan for your product. How you can leverage Social
networking websites for B2B, B2C lead generation and Personal
Branding. You will get to measure ROI of Social Media and discuss
various case studies to get a detailed insight in Social Media
Marketing.
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Namkinh Technology Corporation
4. Social Media Marketing Course Modules
• Social Media Marketing
• Facebook Marketing
• Twitter Marketing
• LinkedIn Marketing
• Google+ Marketing
• Best Practices
• Social Media Marketing
• 5C's of social media marketing strategy
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Namkinh Technology Corporation
5. • Social media optimization
• UGC (Wiki travel, Yahoo Answer, Askville by Amazon, VibeAgent)
• Blograrma (Blogs, RSS, Microblogs)
• Videos (YouTube, AOL, Google Video, Yahoo Video)
• Personal Social Networks (MySpace, Facebook, LinkedIn)
• Photos ( Instagram, Flickr, SmugMug , PhotoBucket)
• Bookmarking (Digg, StumbleUpon, Faves)
• Articles, PR, News, Events
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Namkinh Technology Corporation
6. • Social networking world map
• Social Advertising
• Advantages of Social Advertising
• Steps for creating a social media campaign
• Plan your social media campaign
• Ad formats on social media
• Know your target audience
• Select your social media platform
• Create content for your campaign
• Select your campaign budget
• Track, improve and respond
• Social media KPI
• Lead generation
• Increasing your following
• Influencer outreach
• Social media marketing tools
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Namkinh Technology Corporation
7. Facebook Marketing
• Facebook Overview
• Types of profiles
• Facebook pages
• Advantages of creating Facebook pages for businesses
• Page design principle
• Tips for creating Facebook pages
• Significance of Facebook Marketing
• Advantages of Facebook Marketing
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Namkinh Technology Corporation
8. • Marketing opportunities on Facebook
• Posts
• Sponsored stories
• Facebook Groups
• Developing a Facebook Marketing Plan
• Creating a page
• Building your Audience
• Promoting your Page
• Advertising your Page
• Measuring your Ad
• Adding Social Plug-ins
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Namkinh Technology Corporation
9. • Adding a Badge to your Website/blog
• Tracking with Facebook Analytics
• Developer Tools and Apps
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Namkinh Technology Corporation
10. Twitter Marketing
• Twitter statics
• Twitter, an effective marketing tool
• Twitter Marketing strategies
• Twitter Marketing Steps
• Set up your personal twitter profile
• Plan your twitter content strategy
• Know your competitors
• Building your Audience
• Engage with your audience
• Enhance your website with twitter
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Namkinh Technology Corporation
12. LinkedIn Marketing
• Set up your personal LinkedIn profile
• Build your network
• Use LinkedIn Groups
• Explore pro account features
• Setup your company page
• Advertise with LinkedIn
• Sponsored InMail
• Content Ads
• Sponsored Updates
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Namkinh Technology Corporation
14. Google+ Marketing
• Features
• For Business
• Marketing Opportunities
• Google+ Marketing Steps
• Setting up your personal profile
• Creating a business page
• Create a local business page
• Planning your content strategy
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Namkinh Technology Corporation
15. • Building audience
• Circles
• Communities
• Hangouts
• Promoting your business
• Add social plugins
• Linking your website with Google + page
• Connecting Google+ page to Adwords Account
• Measuring your social presence on Google+ pages
• Analytics tool
• Google Analytics
• Engagor
• Plusya
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Namkinh Technology Corporation