Faculty presentation was done by Dr. Nalin Abesyekera on “CSR and future of Open University” by highlighting following projects done by Department of Management Studies. 1. Community Service Project at National Cancer Institute Maharagama-MBA Cohort eight 2. CSR (Corporate Social Responsibility) project at RVS (Rana Viru Sevana) in Ragama-IPM MBA-Batch three 3. CSR for Udugama Khanisita Vidyalaya,Padukka- MBA Cohort eight 4. CSR for needy people in Sabaragamuwa(cataract surgery project)- MBA Cohort nine

1. CSR and Future of OUSL
Dr. Nalin Abeysekera
Senior Lecturer and Chartered Marketer
MBA(Colombo), Bsc(mkt)sp(USJP),MCIM,MSLIM,
MCInst.M(Canada), Post graduate Diploma in
Mkt(UK),MAAT, Dip in CMA

2. What is CSR?
• Corporate Social Responsibility is the
continuing commitment by business to
contribute to economic development while
improving the quality of life of the workforce
and their families as well as of the community
and society at large.“
(World business council for Sustainable
development )

3. CSR as Strategy
• CSR is strategic when it provides substantial
business-related benefits for the organization,
particularly it supports firm’s core business
activities and it contributes to the
effectiveness of the firm
(Burke and Logsdon ,1996)

4. OUSL and Corporate Strategy
Source: Lynch (2006, p. 7)

5. • Our contribution as Department…

6. Department of Management Studies

7. Commonwealth MBA and MBA in HR
• Course Module –Strategic Management
• Every year there is a CSR program
• Blooms Taxonomy

8. Reflections
• Cohort 8- The students of Cohort 8 of Commonwealth
Executive MBA program offered by the Open
University of Sri Lanka carried out a Community
Service Project at National Cancer Institute
Maharagama as part of their assignment in the
Strategic management Course Module.
• This event is also in memory of the Late Professor
Sudatta Ranasinghe, Senior Lecturer of Management
Studies, Faculty of Humanities and Social sciences,
Open University of Sri Lanka - See more at:
http://www.dailynews.lk/?q=features/how-cohort-8-
cuts-cancer#sthash.pUIfRao4.dpuf

9. • The entire project incurred a cost of Rs. 500,000,which
was covered by sponsorships and individual
contributions.
• This has been a threefold purpose event: Donation of
essential and revamping of facilities of National Cancer
Institute Maharagama Wards 3 and 4
• Items donated to the hospital and Activities included
essential drugs, pedestal, wall and ceiling fans,
medicine trolley, sponge mattresses, carpets,
macintosh sheets, mats, chairs, stationeries, painting
of lockers and beds.

10. • The Media sponsors were Rupavahini, Derana
TV, ANCL Lake House and ITN. The Endeavor
was powered by SPMC, Muslim Aid Sri Lanka,
SLT, Hemas Hospitals, Fire X projects, Piramal
Glass, Bank of Ceylon and Hands International.

12. IPM –MBA
• The students of MBA in HRM Batch 03 of the Open University
of Sri Lanka wanted to extend their gratitude to the brave
men and women of the armed forces, who have been injured
whilst on active duty in a different way. Batch member
Retired Capt. Chaminda Wijesekera, who himself had been
injured during “Operation Safe Passage”, suggested to the
batch to implement a CSR (Corporate Social Responsibility)
project at the RVS (Ranaviru Sevana) in Ragama, where he
himself had been a patient.

13. Success!!
• On Sunday 23rd March 2014, a “Mini Motor Parade”
organised by the batch mates in partnership with “Mighty
Mini Club of Sri Lanka” will start from the 80 Club, Colombo
07 and proceed to Ranaviru Sevana, Ragama and raise funds
by way of “hat collections”
• The estimated cost of the project is approximately
Rs.850,000/-.

16. MBA Cohort 09

17. MBA Cohort 09
• Udugama Khanisita Vidyalaya,Padukka
• Project worth-1 Million
• Will be finished -Second week of August

18. MBA Cohort 10

19. • June 16th visited Vijaya Kumaratunga Memorial
Hospital(WKMH) from the Open University
• The following day visited to Ehiliyagoda District
hospital for a follow up of the program, and then
we saw how the people with a “new life” were
enjoying with their relatives.
• The lenses as well as other surgical equipments
were donated by the batch with the help of some
donors.

25. • “Life is all about learning. The most important
facet in life should be learning with emotional
intelligence. This is all about learning by
understanding by helping others, because you
have been given a chance, a rare chance to be a
human. Cohort ten of the Open University has
utilized this “rare chance” by demonstrating their
excellent talent team work, sense with subject
knowledge. They have done a worthy cause as
sons and daughters of mother Lanka”
-Daily News,7th
July

28. • Thanks
• Any Questions?