Rx Marketing And Video

Secret Stories of a Pharma Marketing Director and Tuesday, March 31 Kevin H. Nalty www.youtube.com/nalts YouTube Comedian

Who is This Guy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to Find Me ,[object Object]

After This Presentation, You Will: ,[object Object],[object Object],[object Object],[object Object]

Why Isn’t Pharma Using Online Video? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online-Video Vital Signs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1 in 5 Watch Health Videos Online Online Video Views By Genre Which of the following types of videos do you typically watch on the Internet? (Select all that apply) Source: Google. Note: Total (n=1375)

Opportunity With Health Videos Health Video Note: Total (n=1375) Interest in Types of Health Video. Top 2 box Total General Family/Gender Related 76% Health conditions I or someone I'm close to suffers 68% Medication/Prescription Related 64% Health-related news, events, scientific break-throughs 60% Episodic videos 57% Prevention focused video 56% Health video series 53% Featuring experts such as doctors or researchers 51% From other people experiencing similar conditions 50% Health-related TV commercials adapted to online video 28%

Health Videos Drive Additional Action 32% Commented on Video 49% Forwarded a link or told someone about the video 60% Interacted with medical professional 70% Visited a website 69% Conducted Online Research 12% Made a Purchase 17% Clicked on an online ad Which of the following actions, if any, have you ever taken as a result of watching online health videos? have taken any action 93% Note: Watch Health Videos (n=369) **Individuals were able to respond positively to more than one answer. This number does not reflect response overlap.

What Rx Do I Need? ,[object Object]

How Can Video Help Big Pharma? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Is Viral Video Right for Pharma?

What is Viral Video? ,[object Object],Adapted from Wikipedia Wikipedia is the best thing ever. Anyone in the world can write anything they want about any subject, so you know you are getting the best possible information.

Evolution of Video Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Prevailing Myths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7 Deadly Marketing Sins ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Secret Sauce of Online Videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some Lessons for Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges We Rx Brands Face ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Simple Place to Start ,[object Object],[object Object]

Fish Where the Fish Are ,[object Object],[object Object],Sanofi Aventis “GoInsulin.com”

Regulatory Rules Still Apply ,[object Object]

Fish Where Fish Are “ Professional Content” Popular Video “Stars” User-Generated Content Marketing Dollars Need to scale and increase relevancy beyond pro content Cost-efficient but can’t control and lost in clutter… Scalable, safe, relevant, and measurable

Power of Video and SEO ,[object Object],[object Object],[object Object]

Measurement ,[object Object],[object Object],[object Object],[object Object]

Brave Trivia Volunteers & Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]

What Now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thanks [email_address] http://www.kevinnalts.com (or Google “fart)

Rx Marketing And Video

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