The document discusses how online video marketing can improve brand awareness, customer relationships, and sales for pharmaceutical companies. It notes that online video platforms like YouTube are now major resources for health information. The document advocates that pharmaceutical companies claim their brand's voice on YouTube and other platforms through branded channels, and identify top medical "webstars" to partner with on unbranded content to drive traffic to branded sites. It argues for building an online video and social media framework tailored to different brand lifecycles, market sizes, competition levels, and disease states.

1. From D. Daines to Nalts… Same lyrics, different tune

3. I’m TriPolar Consultant Online full-time marketer with deep experience in social media & online video Dozens of clients & sponsors beyond pharmaceuticals Understand Rx brands YouTube “Star” 99 million views 140K subscribers 810+ videos One of most-watched YouTube “comedians” More than 250,000 people watch daily Marketer Merck Consumer Product Director Johnson & Johnson KPMG Consulting Qwest

7. But Let’s Meet Laci Nuvaring’s Accidental Spokesperson part 2

9. Case Study: Propecia Do What I Say, Not What I Do

10. Our Time is Spent on Wrong Part of the “Long Tail” Health Inquiries BoringProduct.com Websites step one : get them to our product.com sites step two : get our video content on YouTube

11. It’s Not Easy Getting Their Attention

14. Mandatory Consulting Matrix

15. Tell Your Media Buyers To Buy $25 CPM Ads on Nalts Videos This could have been your ADHD drug ad

18. Big Finish