The document discusses building trust in digital brands through consistency, transparency, and authentic engagement across online and offline channels. It provides examples of how personal brands like Oprah Winfrey, Lean In, and Mom & Me were able to grow large followings by responding to customer needs and staying true to their core messages over time, regardless of changing trends. The key is communicating who you are through multiple touchpoints while thoughtfully managing your online reputation, as digital footprints last forever.

1. Digital
Brand Identity

2. Personality vs
Brand Equity

3. 1.Evoking Online Trust

4. Times are Changing

5. Combined Effort
-Word of mouth
-Direct interaction
-Graphics
-Tone of voice
-Offer
-Size of leap
-Fear
-Social ranking/metric
-Tribal affiliation
-Perception of transparency
-Longevity
-Mass acceptance
Defining
the
Objective
Choosing
a
Medium
Content
and
Creative

6. The most ‘trustworthy’ digital brand?

7. 2.Lost and Found

8. Are You There?
-When I search
-When I try to ‘figure’ if you are good
-I do a check on your references
-When I try to connect with you in the offline world

9. 3.The Power of
Repetition

10. Learn from Obama
-He said the ‘exact’ same things in 2008 and 2012
-He just said it better in 2012
-You believed him both times
-Its your character and belief and not your words which do the magic

11. 4.Brand vs Person

12. Just Falafel:
-FB to Home Delivery
-WOM leading to Customers
-Social to Real Life

13. Pinkathon:
-Social Media Requires you to be Be Human

14. Mom & me:
-Real Life Mom Goes Virtual

15. Lean In:
-Personal Equity to a Book to a World Wide Community

16. Carat Lane:
-eCommerce Success
-Changed Buying behaviour
-Aesthetically Pleasing
-Many Points of Sale
-High Level of User engagement-Live Chat,Blogs,Newsletter etc

17. Oprah Winfrey:
-Personal Brand converted into Lifetime Sales

18. IMPACT

19. Some Pointers:
-FB, Tw, Pinterest, Blog, YT, Emails,Linkedin,Slideshare
-Analyse that
-Stay Authentic
-Don’t just sell
-Be Sincere
-Gratify Evangelists
-Be Timeless
-Don’t follow the trend/fad
-COMMUNICATE
-Create Extended Identities-Events, Classes, Workshops,DIY Blogs etc

20. A Generation of Self-Made
Hobbyist Business Owners

21. Digital Footprints are
Forever-Be Mindful
where you tread

22. It is not the strongest of the species that survives, nor the most
intelligent, but the one most responsive to change.
Charles Darwin
TIME TO EMBRACE CHANGE!
Contact:
Namrata Singh -nsingh@darkhorsemedia.in
Ph-+91-9920791333
Web-http://darkhorsemedia.in/