Information on the Faculty of Tourism and Hotel Management at Royal Roads University

1. 6/21/2008
Faculty of Tourism and Hotel Management
… for tourism and hospitality professionals
www.royalroads.ca/tourism
And their newest Faculty of Tourism and Hotel Management
www.royalroads.ca/tourism
1

2. 6/21/2008
Meet the needs of working professionals through
applied programs, primarily at the graduate level
Develop and deliver programs that anticipate,
and respond to, a changing global economy
Provide alternatives to post-secondary education
through innovative education and
educational delivery models
www.royalroads.ca/tourism
Faculty of Management
F
Faculty of Applied S i l S i
l f A li d Social Sciences
◦ School of Environment and Sustainability
◦ School of Peace and Conflict Studies
◦ School of Communication and Culture
◦ School of Leadership
◦ School of Information and Society
Faculty of Tourism and Hotel Management
◦ School of Tourism and Hotel Management
◦ Visitor Services Division
Centers for Applied Research
www.royalroads.ca/tourism
2

3. 6/21/2008
Our campus is located on Hatley Park National Historic Site
› 565 acres property
› 100 year old Hatley Castle
› 10 heritage gardens
› Bird sanctuary, rare ecosystem
› Old growth forest
›15 km of public walking trails
› 20 minutes from Victoria
› 193 room accommodation
› Major filming site: X-man 2 & 3
www.royalroads.ca/tourism
www.royalroads.ca/tourism 5
› Only university in Canada
responsible for the stewardship
of a national historic site
› Embrace our unique assets and
contribute to the tourism
industry as an educator and an
operator
› D l and manage the
Develop d h
destination as a living laboratory
for responsible tourism and hotel
management
› Still known as a military college
www.royalroads.ca/tourism
by some!
3

4. 6/21/2008
But we meet the
same quality
standards as
other universities
And the same
market ready y
criteria of other
tourism
attractions
www.royalroads.ca/tourism
President
VP University VP Academic VP Finance & CFO
Relations & Provost
Dean
Director of the School of Tourism and Director of Visitor
Hotel M
H t l Management t Services
• Credentialed Programs • Conferences, Meetings, Incentive Travel
• Industry Training • Interpretive Services
• Applied Research • Accommodations, Food and Beverage
• Ceremonies & Special Events
• Filming, Festivals, Weddings
www.royalroads.ca/tourism
4

5. 6/21/2008
Royal Roads University
Hatley Park The Bateman
National Historic Site Centre
… as a developing destination
www.royalroads.ca/tourism
› Gap analysis: Led to new programs that
respond to industry needs
› Primarily a graduate focus with lead
generation through industry training
› Model our behavior to match industry
cycles, respond to seasonality
› Introduce flexibility – Network model
y
› Celebrate the excellence of other Canadian institutions
teaching tourism and hospitality
Together we can increase the attractiveness of Canada
as a tourism and hospitality education destination.
www.royalroads.ca/tourism
5

6. 6/21/2008
Professionalizing the industry continues, remains an
opportunity for us all
93% would consider further education if the program met
their career needs; universities are their first choice
October the most popular month to begin programs
Two most important decision criteria: ability to continue
working full-time and content relevance to their career
Scheduling
Sched ling in consideration of ind str e ents/c cles
industry events/cycles
important to the majority
Everyone in tourism and hospitality is concerned about the
labour shortage, the impending retirements, preparing
www.royalroads.ca/tourism tomorrow’s industry leaders
BA International Hotel Management (on-campus)
BA International Hotel Management (on-line)
MA International Hotel Management (blended)
MA in Tourism Management (blended)
Graduate Certificates in
◦ Tourism Leadership (blended)
◦ Destination Development (blended)
◦ Sustainable Tourism (blended)
www.royalroads.ca/tourism
6

7. 6/21/2008
Complete years 3rd and 4th years
(
(60 credits) in a 12 month,
) ,
intensive program, on-site
program or 2 years on-line
Small classes
Block transfer college agreements
3-month international or
domestic internship at end of the
program … move straight into a
job!
Sample Placements: Thailand Aleenta
Spa and Resorts, Fairmont Empress,
Four Seasons Vancouver & Hampshire,
www.royalroads.ca/tourism View Royal Casino
International Residency: Dubai
39 credit program
2-year program, launches Oct/Nov annually
First cohort finishes Oct 2008
3 residencies plus on-line
◦ Res 1: 3 weeks, Victoria, BC
◦ Res 2: 3 weeks in Dubia
◦ Samplestudy tours: Ritz Carton,
Fairmont Dubai, Grand Hyatt,
Hilton Jumeirah, Emirates
Towers, Emirates School
www.royalroads.ca/tourism ◦ Res 3: 1 week, Victoria, BC
7

8. 6/21/2008
36 credits Tourism
• Tourism Leadership
Leadership
Laddered modules • Global Tourism
• Tourism Delivery Systems
(9 credits)
dit )
Flexible
sequencing and Destination
Development • Transforming Destinations
entrance points • Product and Market Innovation
• Strategic Tourism Marketing
(9 credits)
Ability to add new
thematic areas of Sustainable Tourism • Sustainable Tourism Management
• Stewardship in a Global Economy
study (9 credits) • Managing Protected Areas and Assets
New
Applied Research
Sept • Consumers and Producers of Research
2008 (9 credits) • Applied Graduate Research Paper
www.royalroads.ca/tourism
A Network Model
Doctorate of Social Science
◦ Currently in the review process with the Ministry of Advance
Education
◦ Qualified Tourism and Hospitality candidates will be welcomed
to enroll in this program
Additional Graduate Certificates
◦ Hotel and Resort Management
Academic plan/business case enroute
◦ Interpretation and Story Telling
Partnership discussions enroute with the
Universty of the Highlands and Islands
(Scotland) for shared curriculum development
www.royalroads.ca/tourism
8

9. 6/21/2008
Royal Roads University Rated:
1st Active and Collaborative Learning
2nd Level of Academic Challenge
5th Supportive Campus Environment
6th Student Satisfaction Results
www.royalroads.ca/tourism
Providing accessible,
g ,
relevant tourism and
hotel management
education
Safeguarding a Canadian
heritage treasure
Positioning to
complement the market
place, not compete
www.royalroads.ca/tourism
9

10. 6/21/2008
To increase the number of tourism and hospitality
professionals educated to lead and succeed in our
industry
To introduce new, innovative programs, delivery
models
To proudly fulfill the university’s unique heritage
requirement as stewards of Hatley Park National
Historic Site and create a living learning destination
To become a demonstration site of excellence in
tourism and hospitality education, visitor experiences, and
responsible, sustainable tourism development.
www.royalroads.ca/tourism
Launch the MA in Tourism Management
Program review of the MA in International Hotel
Management first cohort experience
◦ MA vs MBA discussions; length of residencies Desire to
◦ Interest in hosting the launch residency in collaborate!
Ontario , launch special educator cohorts
◦ R
Requests to repackage to the N
k h Network model
k d l
◦ Exploring Xiamen as an alternate international residency
Keen to present options to support
the graduate learning needs of our
www.royalroads.ca/tourism tourism and hospitality colleges
10

11. 6/21/2008
“Success comes not by
being where the puck is,
but by being where
it is going to be!”
www.royalroads.ca/tourism
Questions?
nancy.arsenault@royalroads.ca
www.royalroads.ca/tourism
11