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9.09 Guarascio Portfolio
1. A portfolio sampling of marketing campaigns, corporate
identity, product development, design and branding,
tradeshows and events, web and interactive marketing,
project management and print capabilities.
presented by.....
NANCY GUARASCIO
1907 Newell Ave.
Walnut Creek, CA 94505
925.934.4003/cell: 510.220.3632
nguarasc@comcast.net
PORTFOLIO
2. Client: J. ROCKCLIFF REALTORS – A Fidelity National Financial Company
Project: Corporate identity branding – ad and recruiting campaign
Description: Developed creative concepts, execution, copy writing, production, media placement, direct
Blackhawk East
4105 Blackhawk Plaza Cir.
Blackhawk
Danville, CA 94506
4105 Blackhawk Plaza Cir.
925.648.5300
The East Bay’s premier real estate company. Danville, CA 94506
925.648.5300
Blackhawk West
3880 Blackhawk Rd. Ste. 200
Danville
Danville, CA 94506
925.736.6000 Ave.
15 Railroad
Danville, CA 94526
925.855.4000
Danville
15 Railroad Ave.
Lafayette
Danville, CA 94526
We’re on fire!
3799 Mt. Diablo Blvd., Ste. 100
925.855.4000
Lafayette, CA 94549
925.385.2330
Lafayette
The fastest growing real estate company in the Bay area. 3799 Mt. Diablo Blvd., Ste. 100
Livermore
Lafayette, CA 94549
925.385.2330 St.
1983 Second
Livermore, CA 94550
925.667.2100
Livermore
1983 Second St.
Orinda
Livermore, CA 94550
925.667.2100 Ste. 100
89 Davis Rd.,
Orinda, CA 94563
925.253.7000
Orinda
89 Davis Rd., Ste. 100
Pleasanton
Orinda, CA 94563
925.253.7000 Rd., Ste. 110
5075 Hopyard
Pleasanton, CA 94588
925.251.2500
Pleasanton
5075 Hopyard Rd., Ste. 110
Pleasanton,Creek
Walnut CA 94588
925.251.2500 St.
1700 N. Main
Walnut Creek, CA 94596
925.280.8500
Walnut Creek
1700 N. Main St.
Walnut Creek, CA 94596
925.280.8500
w w w.rockcliff.com
w w w.rockcliff.com
®
Discover how to get more for your home.
Discover J. Rockcliff Realtors.
The Blackhawk Real Estate Company
3. Client: J. ROCKCLIFF REALTORS – A Fidelity National Financial Company
Project: Corporate identity branding for LPGA ad campaign and sponsorship
Description: Developed creative concepts, copy writing, photoshop execution, production, media placement
Blackhawk East
4105 Blackhawk Plaza Cir.
Danville, CA 94506
925.648.5300
The East Bay’s premier real estate company.
Blackhawk West
3880 Blackhawk Rd. Ste. 200
Danville, CA 94506
925.736.6000
Danville
15 Railroad Ave.
Danville, CA 94526
925.855.4000
Lafayette
3799 Mt. Diablo Blvd., Ste. 100
Lafayette, CA 94549
925.385.2330
Livermore
1983 Second St.
Livermore, CA 94550
925.667.2100
Orinda
89 Davis Rd., Ste. 100
Orinda, CA 94563
925.253.7000
Pleasanton
5075 Hopyard Rd., Ste. 110
Pleasanton, CA 94588
925.251.2500
Walnut Creek
1700 N. Main St.
Walnut Creek, CA 94596
925.280.8500
w w w.rockcliff.com
®
Discover how to get more for your home.
Discover J. Rockcliff Realtors.
The Blackhawk Real Estate Company
4. Client: J. ROCKCLIFF REALTORS – A Fidelity National Financial Company
Project: Gourmet East Bay Campaign – Corporate identity branding ad
Description: Developed creative concepts, copy writing, photoshop, production, media placement
Blackhawk East
4105 Blackhawk Plaza Cir.
Blackhawk
Danville, CA 94506
4105 Blackhawk Plaza Cir.
925.648.5300
The East Bay’s premier real estate company. Danville, CA 94506
925.648.5300
Blackhawk West
3880 Blackhawk Rd. Ste. 200
Danville
Danville, CA 94506
Creating real estate equity is like creating 925.736.6000 Ave.
15 Railroad
Danville, CA 94526
the perfect “crema” on the rim of a latte. 925.855.4000
Danville
15 Railroad Ave.
Leave it to the experts. J. Rockcliff Realtors Lafayette
Danville, CA 94526
3799 Mt. Diablo Blvd., Ste. 100
925.855.4000
The Barista of Real Estate Lafayette, CA 94549
925.385.2330
Lafayette
3799 Mt. Diablo Blvd., Ste. 100
Livermore
Lafayette, CA 94549
925.385.2330 St.
1983 Second
Livermore, CA 94550
925.667.2100
Livermore
1983 Second St.
Orinda
Livermore, CA 94550
925.667.2100 Ste. 100
89 Davis Rd.,
Orinda, CA 94563
925.253.7000
Orinda
89 Davis Rd., Ste. 100
Pleasanton
Orinda, CA 94563
925.253.7000 Rd., Ste. 110
5075 Hopyard
Pleasanton, CA 94588
925.251.2500
Pleasanton
5075 Hopyard Rd., Ste. 110
Pleasanton,Creek
Walnut CA 94588
925.251.2500 St.
1700 N. Main
Walnut Creek, CA 94596
925.280.8500
Walnut Creek
1700 N. Main St.
Walnut Creek, CA 94596
925.280.8500
w w w.rockcliff.com
w w w.rockcliff.com
®
Discover how to get more for your home.
Discover J. Rockcliff Realtors.
The Blackhawk Real Estate Company
5. Client: J. ROCKCLIFF REALTORS – A Fidelity National Financial Company
Project: Corporate recruiting campaign – increased sales force in one year by 100%
Description: Developed creative concepts, execution, production, media placement, direct mail.
Discover How To Get More For Your Home. Discover J. Rockcliff Realtors.
We Rock!
The fastest growing real estate
company in the Bay Area.
The East Bay’s Premier Real Estate Company
WWW.ROCKCLIFF.COM
Life is Good!
The fastest growing real estate company in the Bay Area.
The East Bay’s Premier Real Estate Company
WWW.ROCKCLIFF.COM
6. Client: APM Europack/Bruni Glass
Project: Series of ad campaigns and sales collateral
Description: Developed creative concepts, art direction, photo styling, execution, production, media placement
7. Client: Crystal Geyser Water CCompany
Project: Extreme Creme Soda Product Development and Launch
Description: Developed creative concepts through productionin all phases of product development,
packaging, closures, labels, shipping containers, retail promotions.
Project manager and print buyer.
8. Client: Crystal Geyser Water Company
Project: Pasadena Jazz Festival Sponsor
Description: Developed creative concepts, execution, production
Project: New Diet Juice Squeeze
Description: Developed creative concepts,
art direction, execution, production,
print management, packaging,
couponing, promotions
Project: Alpine Spring Water Re-brand with new label
Description: Developed creative concepts, art direction, execution, production, print management
9. Client:: Crystal Geyser Water Company:
Project:: Tejava Packaging and Re-branding Launch
Description: Award winning package design. Developed creative concepts, art direction, execution, production,
packaging, couponing, retail promotions, project management, print management
10. Client:: Key Curriculum Press
Project:: College text book and CD cataloog campaign
Description: Art directed creative concepts, execution, production, CD packaging and production, promotions,
project management, print management
11. Client:: AERIS SCUBA diving Equipment Manufacturer
Project:: Catalog, advertising and trade show campaign
Description: Award winning catalog design Developed creative concepts, art direction, design execution,
production, retail promotions, project management, print management
12. Client:: Caffino Espresso Drive Throughs
Project:: Corporate Brand Identity for all marketing efforts for all stores nationwide
Description: Developed creative concepts, art direction, photo styling, execution, production, for marketing materials,
retail coffee packaging, clothing line, retail promotions, project management, print management, marketing management
CAFFINO CREATING THE BRAND
Brand Identity and marketing campaign
13. Client:: Meritage Homes
Project:: Sterling Vintage Home Development
Description: Developed the look and feel of Sterling Vintage development project creating marketing materials, signs, banners,
in-office sales displays, maps, landscapes, real estate ads, art direction, production, project management, print management
Client:: Taylor Woodrow Development Company
Project:: Astoria Condo Development
Description: Design marketing materials, signs, banners,
in-office sales displays, maps, landscapes,
real estate ads, art direction, production,
project and print management
14. Client: Nidek Laser Manufacturer
Projects: Ad Campaigns and catalogs
for medical laser equipment
Description: Design all marketing materials, ads,
catalogs, sell-sheets, production,
print and project management
15. Client: MicroSelect
Projects: Packaging Design for dental products
Description: Design all packaging components, labels, boxes, ads, sell-sheets, production, print and project management
16. Client: Nidek Optical Laser Manufacturer
Projects: Ad and Marketing Campaigns
for optical laser equipment
Description: Designed all marketing materials, ads,
sell-sheets, production, print and project management
17. Client: J. Rockcliff Realtors
Project: Holiday Event Events
Holiday
Transforming an empty ballroominto a magical
Description: Tramsform an empty ballroom into a
magical space of shimmering lights and
space of shimmering lights and ice sculptures
ice sculptures
18. Client: J. ROCKCLIFF REALTORS – A Fidelity National Financial Company
Project: Corporate Kickoff and Awards Event
Description: Event planner, designer, manager, of all aspects of the event including the design and
development of all materials, programs, waredrobe, location shoots, invitations, awards
and facility management