1. Smithsonian Mobile As of June 15, 2010 Nancy Proctor, proctorn@si.edu @nancyproctor

2. NMAI.SI.edu/mobile http://smithsonian-webstrategy.wikispaces.com/Fritz+Scholder+mobile+web+tour

3. Mobile.NASM.SI.edu http://smithsonian-webstrategy.wikispaces.com/NASM+Mobile+Website

4. GoSmithsonian.com (mobile) http://smithsonian-webstrategy.wikispaces.com/GoSmithsonian+Mobile

5. Design USA at Cooper-Hewitt “Don’t even think about not using it because then you won’t truly see the show.” Roberta Smith, NY Times, 14 January 2010 http://www.nytimes.com/2010/01/15/arts/design/15design.html http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour

6. MEanderthal http://smithsonian-webstrategy.wikispaces.com/MEanderthal

7. Yves Klein at the Hirshhorn http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour

8. Plus: More than 20 Podcasts oniTunes Numerous cellphone & traditional audio tours at NPG, American Art, NASM, NMAI and others since 2006 SmithsonianMag.com& AirSpaceMag.commobile Text-message-based games and scavenger hunts Mobile giving initiatives in development

9. In the Pipeline Extensive research into Mall visitor audiences GoSmithsonian& Zoo SCVNGR hunts American Art mobile museum guide Mall visitors’ app NMAI exhibition tour app Zoo app Mobile giving NMNH Leaf-identifier app Mobile cross-collections search Experiments in Augmented Reality

10. Where are we going? Mobile pages on the Smithsonian’s Web & New Media Strategy Wiki: http://smithsonian-webstrategy.wikispaces.com/Mobile Voice your Vision: http://www.youtube.com/user/SmithsonianMobile From June 2010: mLearning workshops & summit July-September 2010: Mobile Strategic Planning

11. July 21-23, 2010: Mini-conference Workshops for SI staff Mobile fair August 2010: Drafting… September 2010: First draft reviewed by SI staff SI Mobile Strategic Planning

12. Urgent Questions How can we make a Smithsonian Mobile that is greater than the sum of its parts? What framework will encourage collaboration and ‘joined up thinking’ among the Smithsonian’s many museums, research units and zoo to the benefit of staff and visitors alike? What tools and best practices will facilitate quick and efficient development, e.g. through reuse of common mobile modules and APIs to avoid reinventing the wheel with every initiative? What infrastructure is required to ensure the best possible experience of the Smithsonian by visitors, scholars, and partners around the world? How can we strengthen and defend Smithsonian quality and brand values across the rapidly changing mobile platforms and landscape? More at: http://smithsonian-webstrategy.wikispaces.com/Mobile+Strategic+Planning

13. What will SI Mobile look like? Best practice documentation Infrastructure: ubiquitous secure hosting platforms for mobile content management & publishing analytics to support opensource applications Standards A Smithsonian Mobile Architecture and framework A Mobile Toolkit

14. Some of the tools… Smithsonian Commons Mobile Collections search Image delivery Events calendars Maps and wayfinding “About…” content and functionality Visitor feedback capture Social media functions/communities of interest Mobile metrics and campaign functions Mobile advertising and promotions Location-based functions Augmented reality ?? What would you add?

15. Carry on! Find out more at: http://smithsonian-webstrategy.wikispaces.com/Mobile Join the conversation: http://smithsonian-webstrategy.wikispaces.com/Mobile+Strategic+Planning Voice your Vision: http://www.youtube.com/user/SmithsonianMobile